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    Category: How To

    7 Twitter Strategies for Growing a Great Following

    You're likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading.

    In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.

    The inspiration for this post came from the book Twitter Power by Joel Comm.

    Let's get started.
    #1: Look for people you already know
    This one is a no-brainer but it often goes unexecuted.

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    4 LinkedIn Tips to Help You Stand Out

    Very few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don't even realize that they are!

    Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I'll bet you click "accept" and that's as far as you go.

    When someone requests to connect with you and you simply click "accept" and make no effort to carry on the conversation, you're both simply saying hello to each other and it stops dead there. The only

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    8 Social Media Metrics You Should Be Measuring

    Do you think social media measurement is only about return on investment (ROI)?

    Are you struggling to find measurements that are meaningful to your organization? Do you feel like you're searching for a needle in a haystack of metrics?

    Here are 8 useful metrics that you may not be measuring, but should be.
    #1: Conversion Rates
    Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. But don't forget about the value of the conversion rate! While the volume may not be there yet, the

    Continue Reading about 8 Social Media Metrics You Should Be Measuring →

    How to Use StumbleUpon: Your Comprehensive Guide

    You've likely heard of StumbleUpon. But do you really understand how to use its full power?

    StumbleUpon is a social bookmarking and rating site where people can “Stumble” their favorite web pages, write reviews and share their discoveries with their followers.

    This network is like Delicious, but with a more enhanced social platform and sharing system.
    Why Use StumbleUpon?
    StumbleUpon can be a great site to organize your favorite bookmarks, although it isn’t quite as advanced as Delicious in organization. You can easily save items by

    Continue Reading about How to Use StumbleUpon: Your Comprehensive Guide →

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    Social Marketing Trends

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