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    Author: Louise Julig

    How to Get Major League Results From Social Media

    August 27, 2013

    The San Francisco Giants have the most engaged fan base in Major League Baseball.

    They're recognized as social media standouts in the sports world.

    But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.

    The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email

    Continue Reading about How to Get Major League Results From Social Media →

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    Three Steps to Becoming a Thought Leader in Your Industry

    July 17, 2013

    Do you want your company to be seen as a thought leader in your industry?

    Are you B2B in a niche market and wondering if social media is relevant to your audience?

    Drillinginfo, a software as a service (SaaS) company serving the global oil and gas industry, is a B2B provider in a very specialized niche market, which has been actively using social media since September 2012.

    Their goals are to emphasize their role as an oil and gas intelligence company and boost the perception of the company as a thought leader in the industry.

    Since

    Continue Reading about Three Steps to Becoming a Thought Leader in Your Industry →

    Proof That Podcasting Will Benefit Your Business

    June 19, 2013

    Pat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting.

    “I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’”

    He has become an expert at connecting with his audience. Over 71,000 people subscribe to his blog, and thousands more follow his social media accounts and download his podcasts.

    “Business isn’t B2B anymore, or B2C,”

    Continue Reading about Proof That Podcasting Will Benefit Your Business →

    3 Ways Social Media Creates a Social Local Community

    May 29, 2013

    Are you looking for ways to engage with your employees and your local community?

    Are you using social media to create awareness for the services you offer?

    Keep reading as I reveal how a nursing home used social media to build a loyal local community.
    Nursing Homes and Social Media?
    Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.

    But changes in Medicare mean communication with patients and families and the employees who care for them is more important than

    Continue Reading about 3 Ways Social Media Creates a Social Local Community →

    How Pinterest Helped a Mom Win Major Brands as Clients

    March 27, 2013

    Stacy Teet, a mother of three and former Air Force intelligence analyst, has been described as a Curator of Awesome.

    She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.

    Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.

    Continue Reading about How Pinterest Helped a Mom Win Major Brands as Clients →

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