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    Author: Louise Julig

    3 Ways Social Media Creates a Social Local Community

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    Are you looking for ways to engage with your employees and your local community?

    Are you using social media to create awareness for the services you offer?

    Keep reading as I reveal how a nursing home used social media to build a loyal local community.
    Nursing Homes and Social Media?
    Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.

    But changes in Medicare mean communication with patients and families and the employees who care for them is more important than

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    How Pinterest Helped a Mom Win Major Brands as Clients

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    Stacy Teet, a mother of three and former Air Force intelligence analyst, has been described as a Curator of Awesome.

    She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.

    Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.

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    How B2B Marketers are Benefiting from Facebook

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    The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.

    Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.

    B2B marketers: Facebook is your moon.

    In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.

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    3 Ways Sharpie is Engaging Teens With Social Media

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    Are you wondering how to connect with the younger generation on social media?

    Could your business benefit from connecting to the 80% of online teens using social media?

    In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.
    The Teen Market
    Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.

    Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research),

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    4 Tips to Evangelize Your Brand on Facebook

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    Are you looking to stand out on Facebook?

    Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised.

    She saw one of her company's door designs in a photo post from home superstore Lowe's.

    Unfortunately it was as the winner of the Lowe's Ugly Door Sweepstakes.

    "They call that ugly?" she thought. "That's odd, because it's one of our best sellers."

    Crestview is a small door manufacturer specializing in mid-century modern architecture. Erwin knows that it's not everyone's

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    4 Blogging Tips to Double Your Site Traffic

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    Jason Crawford, president of the Parts and Service division of Block Imaging, was upstaged by his six-year-old daughter.

    In her ponytailed debut on the Block Blog, Crawford asked her, "Madeleine, do you know how to fix a laser aimer?", to which she confidently replied, "Yes!"

    The pair then demonstrated with charming aplomb a simple troubleshooting tidbit for Block's medical imaging equipment customers.

    The video was one of a slew of ideas that came out of a two-day retreat aimed at kickstarting a company-wide commitment to content

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    7 Steps to Building a Business Using LinkedIn

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    "If you can't make money on LinkedIn, you're deaf, dumb and blind," says James Filbird of JMF International Trade Group.

    It's 6 pm on the west coast of the United States, but it's already 9 am tomorrow at James Filbird's apartment in Shenzhen, China.

    Filbird is the proprietor of JMF International Trade Group Ltd., a company he built to $5 million in revenue largely through his efforts on LinkedIn, the only major social media platform that is not blocked by the Chinese government.

    His beginnings in China, however, were less than

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    How Sony Became a Pinterest Rock Star

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    Callan Green, senior social media specialist at Sony Electronics, never thought she would want a pair of leather pants.

    "But I saw enough pins on Pinterest that I thought, 'Oh my gosh, I have to own them,' and I went out and bought some."

    It was the fall of 2011 and she was discovering firsthand the power of Pinterest to drive sales.

    The image-based, pinboard-sharing social media site launched in March 2010 is now the third-largest social network, behind Facebook and Twitter.

    In March 2012, it tallied 2.3 billion page impressions to

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