Author: Louise Julig

6 Ways User-Generated Content Can Double Your ROI

April 2, 2014

Are you soliciting user-generated content (UGC) for your business?

Would you like to know how to get the most out of user-generated content?

Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.

Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.

Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.

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How to Increase Your Social Media Following by Over 700%

February 19, 2014

Are you looking for creative ways to grow your social media following?

Are you dealing with limited resources?

Then you'll want to study what Microsoft Dynamics did.

How is a giant like Microsoft the same as everybody else when it comes to social media marketing?

They have the same challenges as any company. They have to figure out:

Whom they're talking to
What their needs are
Where and how to talk to them

And even though they're Microsoft, they still have limited resources to do it all. So how does Microsoft do social

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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

November 13, 2013

How can wineries use social media to increase sales when the law prohibits them from giving away product samples?

Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.

Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media "advertising," and regulates what wineries can do.

The regulations

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How Constant Contact Uses Pinterest to Reach a B2B Market

October 16, 2013

"You can use any social media channel for B2B," said Erica Ayotte, social media marketing manager at Constant Contact.

"Anyone who says you can't is not being creative enough."

She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.

How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?

The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here's how Constant Contact appeals to their

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How an Auto Repair Shop is Winning Female Customers With Social Media

September 25, 2013

How does a small auto repair business develop a thriving Facebook page--with over 60 percent female fans?

Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis.

He always made an effort to develop personal relationships with his customers who trusted him with their cars.

The business grew to three locations by 2010, and Matt found it harder to maintain the small-shop feel. "When you have multiple stores and multiple managers, you can't be everything to everybody," he said.

Three

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