• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • 👋 About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    Author: Louise Julig

    How Sony Became a Pinterest Rock Star

    June 29, 2012

    Callan Green, senior social media specialist at Sony Electronics, never thought she would want a pair of leather pants.

    "But I saw enough pins on Pinterest that I thought, 'Oh my gosh, I have to own them,' and I went out and bought some."

    It was the fall of 2011 and she was discovering firsthand the power of Pinterest to drive sales.

    The image-based, pinboard-sharing social media site launched in March 2010 is now the third-largest social network, behind Facebook and Twitter.

    In March 2012, it tallied 2.3 billion page impressions to

    Continue Reading about How Sony Became a Pinterest Rock Star →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    • « Go to Previous Page
    • Page 1
    • Interim pages omitted …
    • Page 3
    • Page 4
    • Page 5

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS