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  • Author: Louise Julig

    Six Tips for a Killer Hashtag Marketing Campaign

    November 11, 2014

    Does your company use hashtag campaigns?

    Would you like to get the most out of your hashtag campaigns?

    In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history.

    Continue Reading about Six Tips for a Killer Hashtag Marketing Campaign →

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    4 Ways to Turn Your Employees Into Brand Ambassadors

    October 21, 2014

    Would you like your employees to be brand ambassadors on social media?

    Do your employees feel confident sharing on social media about your company?

    In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.

    Continue Reading about 4 Ways to Turn Your Employees Into Brand Ambassadors →

    Four Ways to Measure the Impact of Social Media: A Case Study

    September 24, 2014

    Do you need to justify social media efforts to company leaders?

    Do you want to know exactly what impact social media has on your business?

    In this article you'll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.

    SAP is a global leader in enterprise-level software and services. They have nearly 67,000 employees globally, and over 15,000 in SAP North America. They service 25 different industries and 12 lines of business with enterprise

    Continue Reading about Four Ways to Measure the Impact of Social Media: A Case Study →

    Six Ways to Supercharge your Contests with Social Media

    July 2, 2014

    Do you want to promote your company's mission and vision to your target audience?

    Are you wondering how to get the most out of your contests with social media?

    In this article you'll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.
    The Story
    In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during

    Continue Reading about Six Ways to Supercharge your Contests with Social Media →

    Five Ways a Business Grew 800-Fold With Social Media

    June 10, 2014

    Do you want to increase your sales, but don't have money for advertising?

    Would you like to grow your business using social media?

    In this article you'll discover the social media "Secret Sauce" that anyone can use to grow their business without spending money on advertising.
    The Cheapskate's Guide to Marketing
    Alison Prince--a self-described “cheapskate at heart” and owner of Pick Your Plum, an online retailer specializing in limited-time discount deals--grew her business 800-fold using what she calls her "Secret Sauce".

    Continue Reading about Five Ways a Business Grew 800-Fold With Social Media →

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    6 Ways User-Generated Content Can Double Your ROI

    April 2, 2014

    Are you soliciting user-generated content (UGC) for your business?

    Would you like to know how to get the most out of user-generated content?

    Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.

    Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.

    Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.

    Continue Reading about 6 Ways User-Generated Content Can Double Your ROI →

    How to Increase Your Social Media Following by Over 700%

    February 19, 2014

    Are you looking for creative ways to grow your social media following?

    Are you dealing with limited resources?

    Then you'll want to study what Microsoft Dynamics did.

    How is a giant like Microsoft the same as everybody else when it comes to social media marketing?

    They have the same challenges as any company. They have to figure out:

    Whom they're talking to
    What their needs are
    Where and how to talk to them

    And even though they're Microsoft, they still have limited resources to do it all. So how does Microsoft do social

    Continue Reading about How to Increase Your Social Media Following by Over 700% →

    How a Winery Uses Social Media to Increase Sales and Brand Loyalty

    November 13, 2013

    How can wineries use social media to increase sales when the law prohibits them from giving away product samples?

    Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.

    Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media "advertising," and regulates what wineries can do.

    The regulations

    Continue Reading about How a Winery Uses Social Media to Increase Sales and Brand Loyalty →

    How Constant Contact Uses Pinterest to Reach a B2B Market

    October 16, 2013

    "You can use any social media channel for B2B," said Erica Ayotte, social media marketing manager at Constant Contact.

    "Anyone who says you can't is not being creative enough."

    She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.

    How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?

    The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here's how Constant Contact appeals to their

    Continue Reading about How Constant Contact Uses Pinterest to Reach a B2B Market →

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