Louise Julig, Author at

By Louise Julig
November 11, 2014

Does your company use hashtag campaigns?

Would you like to get the most out of your hashtag campaigns?

In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.

Follow these 6 tips for a killer hashtag campaign.

By Louise Julig
October 21, 2014

Would you like your employees to be brand ambassadors on social media?

Do your employees feel confident sharing on social media about your company?

In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.

Find out how Adobe created brand ambassadors out of their employees.

By Louise Julig
September 24, 2014

Do you need to justify social media efforts to company leaders?

Do you want to know exactly what impact social media has on your business?

In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.

SAP is a global leader in enterprise-level software and services. They have nearly 67,000 employees globally, and over 15,000 in SAP North America. They service 25 different industries and 12 lines of business with enterprise software.

Read four ways to measure the impact of social media in this case study.

By Louise Julig
July 2, 2014

Do you want to promote your company’s mission and vision to your target audience?

Are you wondering how to get the most out of your contests with social media?

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.

The Story

In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during the third quarter of football’s biggest game, the Super Bowl.