Social Media Marketing | Social Media Examiner
Your Guide to the Social Media Jungle
Does your company use hashtag campaigns?
Would you like to get the most out of your hashtag campaigns?
In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history.
Continue Reading about Six Tips for a Killer Hashtag Marketing Campaign →
Would you like your employees to be brand ambassadors on social media?
Do your employees feel confident sharing on social media about your company?
In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.
Continue Reading about 4 Ways to Turn Your Employees Into Brand Ambassadors →
Do you need to justify social media efforts to company leaders?
Do you want to know exactly what impact social media has on your business?
In this article you'll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.
SAP is a global leader in enterprise-level software and services. They have nearly 67,000 employees globally, and over 15,000 in SAP North America. They service 25 different industries and 12 lines of business with
Continue Reading about Four Ways to Measure the Impact of Social Media: A Case Study →
Do you want to promote your company's mission and vision to your target audience?
Are you wondering how to get the most out of your contests with social media?
In this article you'll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.
In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on
Continue Reading about Six Ways to Supercharge your Contests with Social Media →
Do you want to increase your sales, but don't have money for advertising?
Would you like to grow your business using social media?
In this article you'll discover the social media "Secret Sauce" that anyone can use to grow their business without spending money on advertising.
Alison Prince--a self-described “cheapskate at heart” and owner of Pick Your Plum, an online retailer specializing in limited-time discount deals--grew her business 800-fold using what she calls her "Secret Sauce".
Continue Reading about Five Ways a Business Grew 800-Fold With Social Media →
Are you soliciting user-generated content (UGC) for your business?
Would you like to know how to get the most out of user-generated content?
Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.
Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.
Read on to discover best practices from Medtronic Diabetes for how to get the most out of
Continue Reading about 6 Ways User-Generated Content Can Double Your ROI →
Are you looking for creative ways to grow your social media following?
Are you dealing with limited resources?
Then you'll want to study what Microsoft Dynamics did.
How is a giant like Microsoft the same as everybody else when it comes to social media marketing?
They have the same challenges as any company. They have to figure out:
Whom they're talking to
What their needs are
Where and how to talk to them
And even though they're Microsoft, they still have limited resources to do it all. So how does Microsoft do social
Continue Reading about How to Increase Your Social Media Following by Over 700% →
How can wineries use social media to increase sales when the law prohibits them from giving away product samples?
Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.
Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media "advertising," and regulates what wineries can
Continue Reading about How a Winery Uses Social Media to Increase Sales and Brand Loyalty →
"You can use any social media channel for B2B," said Erica Ayotte, social media marketing manager at Constant Contact.
"Anyone who says you can't is not being creative enough."
She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.
How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?
The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here's how
Continue Reading about How Constant Contact Uses Pinterest to Reach a B2B Market →
