Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Does your company use hashtag campaigns?
Would you like to get the most out of your hashtag campaigns?
In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history.
Continue Reading about Six Tips for a Killer Hashtag Marketing Campaign →
Would you like your employees to be brand ambassadors on social media?
Do your employees feel confident sharing on social media about your company?
In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.
Continue Reading about 4 Ways to Turn Your Employees Into Brand Ambassadors →
Do you need to justify social media efforts to company leaders?
Do you want to know exactly what impact social media has on your business?
In this article you'll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.
SAP is a global leader in enterprise-level software and services. They have nearly 67,000 employees globally, and over 15,000 in SAP North America. They service 25 different industries and 12 lines of business with enterprise
Continue Reading about Four Ways to Measure the Impact of Social Media: A Case Study →
Do you want to promote your company's mission and vision to your target audience?
Are you wondering how to get the most out of your contests with social media?
In this article you'll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.
The Story
In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during
Continue Reading about Six Ways to Supercharge your Contests with Social Media →
Do you want to increase your sales, but don't have money for advertising?
Would you like to grow your business using social media?
In this article you'll discover the social media "Secret Sauce" that anyone can use to grow their business without spending money on advertising.
The Cheapskate's Guide to Marketing
Alison Prince--a self-described “cheapskate at heart” and owner of Pick Your Plum, an online retailer specializing in limited-time discount deals--grew her business 800-fold using what she calls her "Secret Sauce".
Continue Reading about Five Ways a Business Grew 800-Fold With Social Media →
Are you soliciting user-generated content (UGC) for your business?
Would you like to know how to get the most out of user-generated content?
Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.
Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.
Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.
Continue Reading about 6 Ways User-Generated Content Can Double Your ROI →
Are you looking for creative ways to grow your social media following?
Are you dealing with limited resources?
Then you'll want to study what Microsoft Dynamics did.
How is a giant like Microsoft the same as everybody else when it comes to social media marketing?
They have the same challenges as any company. They have to figure out:
Whom they're talking to
What their needs are
Where and how to talk to them
And even though they're Microsoft, they still have limited resources to do it all. So how does Microsoft do social
Continue Reading about How to Increase Your Social Media Following by Over 700% →
How can wineries use social media to increase sales when the law prohibits them from giving away product samples?
Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.
Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media "advertising," and regulates what wineries can do.
The regulations
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"You can use any social media channel for B2B," said Erica Ayotte, social media marketing manager at Constant Contact.
"Anyone who says you can't is not being creative enough."
She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.
How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?
The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here's how Constant Contact appeals to their
Continue Reading about How Constant Contact Uses Pinterest to Reach a B2B Market →
How does a small auto repair business develop a thriving Facebook page--with over 60 percent female fans?
Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis.
He always made an effort to develop personal relationships with his customers who trusted him with their cars.
The business grew to three locations by 2010, and Matt found it harder to maintain the small-shop feel. "When you have multiple stores and multiple managers, you can't be everything to everybody," he said.
Three
Continue Reading about How an Auto Repair Shop is Winning Female Customers With Social Media →
The San Francisco Giants have the most engaged fan base in Major League Baseball.
They're recognized as social media standouts in the sports world.
But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.
The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email
Continue Reading about How to Get Major League Results From Social Media →
Do you want your company to be seen as a thought leader in your industry?
Are you B2B in a niche market and wondering if social media is relevant to your audience?
Drillinginfo, a software as a service (SaaS) company serving the global oil and gas industry, is a B2B provider in a very specialized niche market, which has been actively using social media since September 2012.
Their goals are to emphasize their role as an oil and gas intelligence company and boost the perception of the company as a thought leader in the industry.
Since
Continue Reading about Three Steps to Becoming a Thought Leader in Your Industry →
Pat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting.
“I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’”
He has become an expert at connecting with his audience. Over 71,000 people subscribe to his blog, and thousands more follow his social media accounts and download his podcasts.
“Business isn’t B2B anymore, or B2C,”
Continue Reading about Proof That Podcasting Will Benefit Your Business →
