Author: Lisa D. Jenkins

A Quick Guide to YouTube Advertising for Beginners

September 4, 2021

Do you want to use YouTube to advertise your products or services? Looking for a quick beginner's guide to YouTube ads?

In this article, you'll learn how to quickly set up and connect a YouTube channel and Google Ads Manager account to run ads for your business on YouTube.

#1: Set Up Your YouTube Channel
Whether you want to market your business or dive into the world of YouTube ads to earn like the biggest vloggers on the platform, the first thing you need to do is create a YouTube channel.

Here's how to set up your account.
Create

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How to Improve Your LinkedIn Organic Reach

August 28, 2021

Want more people to see your LinkedIn content? Have you tried the Boost feature?

In this article, you'll discover how to identify the most beneficial organic content on your LinkedIn company page and a step-by-step guide for how to boost it.

Why Organic Content Matters on LinkedIn
Many marketers are jumping on the LinkedIn train these days. With approximately 756 million users, it's a great way to drive high-quality traffic to your website.

Organic content refers to that found naturally on a page instead of appearing as a paid

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How to Make YouTube Shorts for Business

August 27, 2021

Want to do more with YouTube? Wondering if YouTube Shorts might be a good option?

In this article, you'll learn what YouTube Shorts are and how to create them, and you'll get examples of how to incorporate this new type of short-form video into your marketing.

Why Use YouTube Shorts for Marketing?
TikTok took the world by storm and is now a popular app among the younger generation for creating short, entertaining videos. Even though it came out in 2016, the app has become one of the fastest-growing social media platforms, already

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Using TikTok Spark Ads: A Marketer’s Guide

August 24, 2021

Want to diversify your TikTok ad creative with unique user-generated content? Wondering if spark ads could help?

In this article, you'll learn why TikTok spark ads are important and how to use them to amplify user-generated content that mentions your business, products, or services.

What Are TikTok Spark Ads and Why Should You Use Them?
TikTok is more than just a passing fad for the younger generation. With almost 700 million users, the popular app has become one of the world's top five social media networks.

While TikTok urges

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How to Schedule Instagram Stories and Posts in Business Suite

August 20, 2021

Wish that managing your Instagram content was simpler? Looking for a way to schedule Instagram stories without expensive third-party tools?

In this article, you'll discover how to use your Facebook Business Suite to manage and schedule Instagram posts AND Instagram stories.

Why Use Facebook Business Suite to Schedule Instagram Content?
Facebook acquired Instagram in 2012, and yet the two platforms haven't always played nicely together. Despite being under the same ownership, the social media channels operated independently, which

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A Quick Guide to YouTube Advertising for Beginners

Social Media Marketing