Author: Lisa D. Jenkins

Facebook Post Testing: How to Split Test Your Organic Content

September 28, 2021

Wish you had more organic reach? Did you know you can split test your Facebook organic posts?

In this article, you'll learn how to use Facebook's Post Testing tool to test organic images, text, links, and videos so you deliver the optimal version to your audience.

Why Use the Facebook Post Testing Tool?
Only by measuring data can you truly understand whether your Facebook content campaigns are successful. Luckily, Facebook provides an easy-to-use, free tool to accomplish this goal—the Facebook Post Testing tool. Anyone with Facebook

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How to Use LinkedIn Articles for Pages

September 27, 2021

Do you create long-form written content? Wondering how to take advantage of LinkedIn Publishing for Pages?

In this article, you’ll discover how to create and publish LinkedIn articles on your company page.

Why Use LinkedIn Articles for LinkedIn Pages?
Every LinkedIn user with a personal profile has been able to create an article to reach their network for some time.

Recently, LinkedIn extended its article feature to LinkedIn company pages. Now, businesses have the same opportunity to use this native feature to extend their content

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How to Use TikTok Promote to Reach New Audiences

September 14, 2021

Want to grow your TikTok reach? Wondering how to boost your organic content?

In this article, you’ll discover how to use the TikTok Promote ad feature to amplify your content and reach more people.

What Is TikTok Promote?
After months of testing, TikTok has released its new Promote feature, which allows you to promote your organic videos to reach new audiences. This is exciting news for anyone looking to find their target audience without their organic reach getting penalized or shadowbanned. TikTok may even reward those who hop on the

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How to Create, Test, and Qualify Cold Facebook Ads Audiences

September 11, 2021

Struggling to effectively target new audiences with your Facebook ads? Looking for a step-by-step process that will help you discover quality prospects?

In this article, you'll learn how to find high-performing audiences of people who may become your future customers.

Cold Audience Targeting Has Changed
The rollout of iOS14 has undeniably impacted audience targeting on Facebook and Instagram. Many cold traffic audiences based on interests and behaviors have definitely taken a hit and are no longer performing as well as they used

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How to Use LinkedIn Events for Your Next Event

September 8, 2021

Want to host an in-person meetup or online event for your LinkedIn fans? Have you considered using LinkedIn Events?

In this article, you'll learn how to plan and promote an event entirely within the LinkedIn Events ecosystem.

What Is LinkedIn Events?
The rise of digital events in 2020 proved to marketers just how vital they can be. With event organizers shifting from in-person/offline events to digital events, it's crucial to take advantage of the many tools available to you.

Chances are, you're already online and utilizing LinkedIn

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Facebook Post Testing: How to Split Test Your Organic Content

Social Media Marketing