Author: Lisa D. Jenkins

Social Media Marketing Trends for 2023: Predictions From the Pros

January 2, 2023

Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023?

In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge.

2023 Content and Marketing Strategy Trends

#1: Short-Form Video Leads Content Mix

Without question, the one major platform shift that’ll quickly separate the brands that succeed and those that fail in 2023 is going to be short-form video.

Even LinkedIn is

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Social Media Marketing Trends for 2022: Predictions From the Pros

November 29, 2021

Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

In this article, 21 top marketing experts share their predictions to help you prepare your marketing plans for the coming year.

#1: Reels Contribute to Overall Instagram Marketing Success

Recently Adam Mosseri, Head of Instagram, said that the platform is embracing a paradigm shift where users are asking for more entertaining video content. This means it's critical that businesses begin

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How to Research Your Competitor’s Ads on 4 Social Platforms

November 3, 2021

Looking for inspiration to improve your social ads? Wondering what the competition is doing?

In this article, you'll learn how to research your competition's ads on Facebook, Instagram, LinkedIn, and Twitter.

#1: Research Competitors' Facebook Ads

With around 2.89 billion monthly active users, it's no surprise that many businesses have made Facebook their go-to for social media marketing. Running ads on the platform allows for greater exposure, which is crucial because organic reach for business pages is only around 5%

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How to Easily Create Quality TikTok Ads

November 2, 2021

Want to level up your TikTok ads? Looking for inspiration?

In this article, you'll discover tips and tools that will help you create engaging TikTok ads without expensive design tools.

Why You Should Use Native Tools to Create TikTok Ads

TikTok is all about making it easier for creators to develop powerful video content for the platform and it offers a few tools designed to enhance the creative process for TikTok ads. With the help of these new creative tools, you won't need to have years of video editing or

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10 Stickers That Improve Instagram Stories Engagement

October 25, 2021

Want more people to engage with your Instagram stories? Are you using stickers strategically?

In this article, you'll find out how to use 10 Instagram Stories stickers to get more active engagement on your content.

#1: Sound On Sticker

Many people watch Instagram Stories with their sound muted, meaning they'll miss out on the audio of your videos. If you want to make sure they turn up the volume to hear your message, music, or even the sounds of nature, use the sound on sticker to let them know there's something worth

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Social Media Marketing Trends for 2023: Predictions From the Pros

Social Media Marketing