Author: Lisa D. Jenkins

How to Use the Facebook Campaign Ideas Generator to Improve Your Ads

August 18, 2021

Struggling to come up with new and effective campaign ideas for your Facebook and Instagram ads? Looking for inspiration?

In this article, you'll discover how to navigate Facebook's Campaign Ideas Generator so you can develop better ad campaign ideas.

Why Use the Facebook Campaign Ideas Generator?
Facebook has more than 10 million active advertisers and the majority are small- and medium-sized businesses (SMBs). Facebook has stepped up its game recently to help SMBs, brands, and creators maximize their reach with free tools such as the

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How to Analyze Your YouTube Ad Performance

August 17, 2021

Are you running ads on YouTube? Wondering how to interpret your performance metrics?

In this article, you'll learn how to properly measure and track the performance of four different YouTube ad types so you know what's working and what isn't.

Why Use YouTube Ads?
Investing in ads comes with its fair share of risks. You never quite know if your ads will pay for themselves or if people in your desired market will even see your message. Still, paid ads are a mainstay of online marketing and there are some compelling reasons to use YouTube

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Improve Your Instagram Reach With These 10 Tips

August 16, 2021

Want more exposure on Instagram? Wondering how to reach more people organically?

In this article, you'll find 10 tips to improve the organic reach of your Instagram content without spending a single penny on ads. Plus, these 10 tips are broken down by content type so you can find exactly what you need for your strategy.

Why Does Organic Engagement Matter on Instagram?
Instagram has been and continues to be one of the best social media platforms in terms of user engagement. Instagram boasts more than 1 billion active users worldwide in

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How to Use Instagram Insights to Analyze Your Organic Marketing

August 13, 2021

Is your organic Instagram content working? Wondering how to access the analytics data you need without paying for expensive third-party tools?

In this article, you'll learn how to use the Instagram Insights feature to analyze seven different types of Instagram content. You'll also discover how to tell whether your content is attracting your ideal audience.

Why Use Instagram Insights for Marketing?
In 2021, there are over 1.074 billion Instagram users worldwide.

It's no wonder 71% of U.S. businesses are already using Instagram. But

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How to Analyze Your YouTube Channel and Videos: A Step-by-Step Guide

August 10, 2021

Want to accurately analyze your YouTube content performance? Wondering which YouTube reports and analytics to look at?

In this article, you'll find a step-by-step guide to help you gather and analyze the key metrics that reveal how well your YouTube channel and videos are working. Plus, you'll see industry benchmark statistics to help you tell how well you're doing in the grand scheme of things.

Why YouTube Analytics and Performance Matter to Marketers
YouTube has over 2 billion monthly users, equal to nearly a third of all internet

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How to Use the Facebook Campaign Ideas Generator to Improve Your Ads

Social Media Marketing