Author: Jenn Herman

How to Use Instagram Hashtags for Business: A Guide for Marketers

by Jenn Herman / July 28, 2021

Wondering how to effectively use hashtags to improve your visibility on Instagram? Looking for an easy-to-follow guide?

In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. You’ll learn how to choose your hashtags, how many to use, and where to put them in your posts for best results.

The Basics of Using Instagram Hashtags for Business
A lot of people struggle with Instagram hashtags. They either don’t

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How to Do an Instagram Giveaway: Ideas and Tips

by Jenn Herman / July 14, 2021

Wondering how to run an Instagram contest? Looking for Instagram giveaway ideas you can adapt?

In this article, you'll find tips and inspiration to help you plan successful Instagram giveaways that support your marketing goals.

What Are Instagram's Rules for Contests?
Instagram makes it relatively easy to run contests, compared to Facebook regulations that limit entry requirements and conditions.

When it comes to Instagram contests, a dominant rule to adhere to, and which most people are unaware of, is the statement of release. The

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Instagram Account Types: Which Is Right for You—Personal, Creator, or Business?

by Jenn Herman / June 15, 2021

Are you using the best Instagram account type for your goals? Wondering which Instagram account type offers the features that best fit your marketing needs?

In this article, you'll discover the differences, pros, and cons of Instagram business accounts, personal accounts, and creator accounts. You'll also get tips for deciding which one is right for you and learn how to switch your Instagram type.

To learn how to choose the right type of Instagram account for your marketing, read the article below for an easy-to-follow walkthrough or

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Instagram Archive Posts: Marketing Strategy

by Jenn Herman / June 2, 2021

Wondering if you should delete or archive older Instagram posts? Looking for a smart strategy to clean up your profile?

Discover the difference between deleting and archiving an Instagram feed post or story, what happens when you archive an Instagram post, and when to use each option.

Learn how to archive a post and restore or undo an Instagram archive post.

You'll also discover three types of posts you should consider removing from your profile today.

To learn how to how safely clean up and curate your Instagram profile

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How to Create Instagram Guides: Step-by-Step Setup

by Jenn Herman / November 30, 2020

Wondering how to set up Instagram guides? Want to curate catalog-like collections of content on Instagram?

In this article, you'll learn how to create Instagram guides and discover examples you can model to promote your business with Instagram guides.

What Are Instagram Guides?
Instagram guides were initially introduced in mid-2020 and limited to the health and wellness industry. They were designed as a way to create single resources around any specific topic or product. To illustrate, a nutritionist could create a guide for "Healthy

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