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    Author: Jenn Herman

    How to Use Instagram Hashtags for Business: A Guide for Marketers

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    Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow?

    In this article, you'll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts.

    The Basics of Using Instagram Hashtags for Business
    A lot of people struggle with Instagram hashtags. They either don't know how to use them for their business or they just think they don't work.
    

    Why are hashtags so important on Instagram? The reality is they're the secret sauce to success.

    Continue Reading about How to Use Instagram Hashtags for Business: A Guide for Marketers →

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    Creating Branded Content on Instagram: What Marketers Need to Know

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    Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started?

    In this article, you'll discover how to set up, create, and analyze branded content posts on Instagram.

    What Is Branded Content on Instagram?
    Branded content posts were first introduced on Facebook and have now moved over to Instagram too. But while the feature is still limited on Facebook, Branded Content is now available for all Instagram accounts to use. And both Instagram feed posts and story posts are eligible for

    Continue Reading about Creating Branded Content on Instagram: What Marketers Need to Know →

    How to Create an Instagram Stories Content Plan: A Guide for Marketers

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    Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories?

    In this article, you'll learn how to plan, create, optimize, and schedule Instagram Stories content for your business.

    #1: Establish a Theme and Style for Your Instagram Stories Content
    As with most of your online marketing efforts, your Instagram stories should have a cohesive style that makes them uniquely yours. The content is visual and fast-moving so it should both appeal to your audience and reflect your branding and

    Continue Reading about How to Create an Instagram Stories Content Plan: A Guide for Marketers →

    How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

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    Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality?

    In this article, you'll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps.

    How to Access Creator Studio for Instagram
    Instagram still hasn't enabled posting directly from Instagram.com, but the new Creator Studio does offer the option to post and schedule both Instagram feed posts and IGTV videos.

    To get to Creator Studio, go to

    Continue Reading about How to Schedule Instagram Posts on a Desktop Without Third-Party Tools →

    Instagram Creator Accounts: What Marketers Need to Know

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    Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts?

    In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals.

    What Is an Instagram Creator Account?
    When Instagram first launched, everyone had a personal account. As the platform evolved, Instagram introduced business profiles to give brands more access to tools like Insights, profile action buttons, and better direct message features. Many bigger

    Continue Reading about Instagram Creator Accounts: What Marketers Need to Know →

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    How to Cross-Post to Instagram From Your Facebook Page

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    Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

    In this article, you'll learn how to cross-post from Facebook to Instagram via your desktop.

    Why Consider Cross-Posting to Instagram via Facebook on Desktop?
    Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been a one-sided transaction until now.

    When

    Continue Reading about How to Cross-Post to Instagram From Your Facebook Page →

    How to Add Alt Text to Instagram Posts

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    Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content?

    In this article, you’ll discover how to write and add alt text to your Instagram posts.

    What Are Alt Text Tags?
    Alt text is a short phrase that's used to identify images, typically on web pages. But as social media expands, alt text is often added to images uploaded to social platforms as well.

    If an image fails to load, the text description that appears in

    Continue Reading about How to Add Alt Text to Instagram Posts →

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