Author: Jenn Herman

Instagram Reels: What Marketers Need to Know

August 19, 2020

Want to create engaging short-form video on Instagram? Have you heard about Instagram Reels?

In this article, you'll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business.

To learn how to make Instagram Reels, read the article below for an easy-to-follow walkthrough or watch this video:

What Is Instagram Reels?
Instagram Reels rolled out to the majority of users in August 2020. The feature is touted as a response to the popularity of TikTok and a way to

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How to Tag and Manage Instagram Branded Content

July 21, 2020

Want to partner with influencers and brands to create content on Instagram? Wondering how to best manage and assess your influencer marketing campaigns on Instagram?

In this article, you'll learn the difference between branded content and sponsored posts, how to manage and analyze the partnerships with brands or creators you work with, and how to tag a business partner in an Instagram post and Instagram Stories post. You'll also discover a tool to help you find potential creators to partner with.

To learn how to tag and manage

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How to Use Instagram Quick Replies to Streamline Engagement

June 17, 2020

Do you use Instagram Direct Messages to engage with customers or followers? Want to save time spent answering the same questions over and over?

In this article, you'll learn how to use Instagram Quick Replies for business and find out how to turn past direct messages into quick replies.

To learn how to set up Instagram quick replies for direct messages (DMs), read the article below for an easy-to-follow walkthrough or watch this video:

What Are Instagram Quick Replies?
Businesses love Instagram DMs for customer service and

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How to Improve Instagram Post Engagement: 4 Tips

May 27, 2020

Do you want more Instagram engagement? Looking for tips to create Instagram posts that perform better?

In this article, you'll discover how to design and deliver Instagram posts that improve engagement on Instagram.

To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watch this video:

#1: Instagram Feed Post Format Hacks
What type of Instagram post format works best: photos, videos, or carousels? Algorithmically, Instagram doesn't have a preference of

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How to Set Up Instagram Gift Cards Stickers

May 4, 2020

Want to offer gift cards on Instagram? Wondering how to set up and use Instagram Stories gift card stickers?

In this article, you'll discover how to sell gift cards on Instagram.

About Selling Gift Cards via Instagram
To support businesses in selling online, Instagram has made it easier to sell directly to their audience (and for customers to do business with their favorite stores) via either an action button on their business profile or two new story stickers for gift cards and food orders.

When your Instagram story post with a

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Instagram Reels: What Marketers Need to Know

Social Media Marketing