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    Author: Jenn Herman

    How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

    August 12, 2019

    Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality?

    In this article, you'll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps.

    How to Access Creator Studio for Instagram
    Instagram still hasn't enabled posting directly from Instagram.com, but the new Creator Studio does offer the option to post and schedule both Instagram feed posts and IGTV videos.

    To get to Creator Studio, go to

    Continue Reading about How to Schedule Instagram Posts on a Desktop Without Third-Party Tools →

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    Instagram Creator Accounts: What Marketers Need to Know

    May 21, 2019

    Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts?

    In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals.

    What Is an Instagram Creator Account?
    When Instagram first launched, everyone had a personal account. As the platform evolved, Instagram introduced business profiles to give brands more access to tools like Insights, profile action buttons, and better direct message features. Many bigger

    Continue Reading about Instagram Creator Accounts: What Marketers Need to Know →

    How to Cross-Post to Instagram From Your Facebook Page

    April 17, 2019

    Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

    In this article, you'll learn how to cross-post from Facebook to Instagram via your desktop.

    Why Consider Cross-Posting to Instagram via Facebook on Desktop?
    Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been a one-sided transaction until now.

    When

    Continue Reading about How to Cross-Post to Instagram From Your Facebook Page →

    How to Add Alt Text to Instagram Posts

    March 20, 2019

    Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content?

    In this article, you’ll discover how to write and add alt text to your Instagram posts.

    What Are Alt Text Tags?
    Alt text is a short phrase that's used to identify images, typically on web pages. But as social media expands, alt text is often added to images uploaded to social platforms as well.

    If an image fails to load, the text description that appears in

    Continue Reading about How to Add Alt Text to Instagram Posts →

    How to Write Instagram Captions That Improve Engagement

    February 26, 2019

    Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action?

    In this article, you'll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act.

    Continue Reading about How to Write Instagram Captions That Improve Engagement →

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    How to Use the Instagram Countdown Sticker for Business

    January 21, 2019

    Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help?

    In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for marketing.

    Continue Reading about How to Use the Instagram Countdown Sticker for Business →

    How to Use the Instagram Close Friends List for Business

    December 17, 2018

    Want to send Instagram stories to a segmented list of followers? Have you heard of Instagram's Close Friends feature?

    In this article, you'll discover five ways to use your Instagram close friends list for your business.

    Continue Reading about How to Use the Instagram Close Friends List for Business →

    6 Instagram Lead Generation Tactics

    November 28, 2018

    Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads?

    In this article, you'll discover how to combine calls to action with Instagram features to capture more leads for your business.

    Continue Reading about 6 Instagram Lead Generation Tactics →

    How to Use Instagram Nametags for Marketing

    October 23, 2018

    Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags?

    In this article, you'll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account.

    Continue Reading about How to Use Instagram Nametags for Marketing →

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    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don’t wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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