Author: Anna Sonnenberg

Wondering how to get advanced data from Instagram Insights? Want to see side-by-side performance metrics for reel vs. reel or story vs. carousel? 

In this article, you’ll learn how to use Instagram Insights to compare your content analytics to reveal which type of content performed best.

How Comparative Metrics Improve Your Instagram Content

On Instagram in particular, it’s relatively easy to find your top-performing content. All you have to do is open your account’s professional dashboard and tap to view all of the content

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Want more exposure on Instagram? Have you considered curating Instagram guides?

In this article, you’ll discover how to create Instagram guides that people love and return to regularly.

What Are Instagram Guides?

Instagram guides live on your profile page and are collections of Instagram content that you can curate for your audience. Think of them like Instagram’s version of blog posts. With guides, you can organize posts based on a theme of your choice and display them with short explanations and calls to action (CTAs) that prompt

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Need to update your Instagram marketing? Wondering which types of content are working best right now?

In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation.

3 Themes to Shape Your Instagram Content Strategy

To design a successful Instagram content strategy, you need to know how the algorithm works and what the platform aims to achieve. In his end-of-year wrap-up, Head of Instagram Adam Mosseri explained that the platform’s priority for 2023 is to “bring

Continue Reading about Instagram Organic Content Strategy: What Works in 2023 →