Author: Anna Sonnenberg

How to Achieve More With Twitter Ads

by Anna Sonnenberg / February 23, 2022

Do you want to get better results from your Twitter ads? Curious how to use the platform's changes to help you get there?

In this article, you'll get tips for using Twitter's performance advertising and measurement tools to produce better campaign results.

Twitter Campaign and Creative Changes Marketers Need to Know

Since early 2021, Twitter Ads has been rolling out significant changes to the platform’s campaign objectives and creative workflow. Let’s look at some of the most notable updates.

Shift From Website and App Cards to

Continue Reading about How to Achieve More With Twitter Ads →

How to Create Facebook Ad Campaigns With ODAX

by Anna Sonnenberg / February 21, 2022

Have you noticed a major change in Facebook's ad campaign setup process? Wondering how to navigate the shorter list of campaign objectives?

In this article, you'll get an introduction to Meta's Outcome-Driven Ad Experiences (ODAX) and how to use it to create Facebook ad campaigns that align with your marketing goals.

What Are Facebook's Outcome-Driven Ad Experiences?

ODAX refers to Facebook Ads Manager's newly streamlined objectives, which appear at the start of the campaign setup process. Previously, Ads Manager offered 11 campaign

Continue Reading about How to Create Facebook Ad Campaigns With ODAX →

Facebook Ads Audit Guide: How to Refresh Your Ads

by Anna Sonnenberg / February 16, 2022

Are your campaigns performing well but you think they could do more? Want to kick things up a notch without paying a ton per click?

In this article, you'll learn six ways to improve your Facebook advertising for better results.

#1: Carefully Increase Your Facebook Ad Budget

Let's say you launched a lead generation campaign on Facebook. At first, the cost per lead was on the high side. But after a few days, ad delivery stabilized, the ad set left the learning phase, and the cost per lead settled comfortably into your target

Continue Reading about Facebook Ads Audit Guide: How to Refresh Your Ads →

How to Use Instagram Reminders for Marketing

by Anna Sonnenberg / February 15, 2022

Are you looking for an easy way to get the word out about an upcoming event or launch? Are you using Instagram reminder posts?

In this article, you'll discover what Instagram reminders are and how to use them for marketing your business.

What Are Instagram Reminders?

Launched in January 2022, Instagram Reminders is a new feature for feed posts. When you add a reminder to your post, users can opt to receive a notification about the event or promotion you've highlighted in the content.

Shortly before the designated time, Instagram

Continue Reading about How to Use Instagram Reminders for Marketing →

How to Prepare for Facebook Audience Targeting Changes

by Anna Sonnenberg / February 8, 2022

Wondering how recent advertising targeting changes will affect your business? Want to make sure your campaigns are ready for what's coming?

In this article, you'll discover what Meta's announced audience targeting changes mean for marketers using Facebook and nine alternative options to consider in your strategy.

Which Facebook Audience Targeting Options Are Changing?

In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options,

Continue Reading about How to Prepare for Facebook Audience Targeting Changes →