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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Anna Sonnenberg

    LinkedIn Analytics: How to Know What Works

    Want to analyze your content on LinkedIn? Wondering which metrics matter?

    In this article, you’ll discover how to efficiently analyze and improve organic and paid campaigns on LinkedIn.

    How to Identify Relevant LinkedIn KPIs and Metrics for B2B

    Between your organization’s website, LinkedIn company page, and employee profiles, you’ll find countless marketing metrics to measure. So how do you know which are truly relevant to your LinkedIn marketing efforts and which are merely vanity metrics?

    When you run LinkedIn ads, Campaign

    Continue Reading about LinkedIn Analytics: How to Know What Works →

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    Industry Report

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    How to Manage Facebook and Instagram Accounts After Creator Studio Sunsets

    Using Creator Studio to manage your Facebook and Instagram accounts? Wondering how to create, manage, monetize, or analyze content when Creator Studio sunsets?

    In this article, you’ll discover where to find the native Meta tools you need to manage your marketing in 2023.

    What Marketers Should Know About the Sunset of Creator Studio

    Since its launch in 2017, Creator Studio has been the go-to app for creators seeking to manage Facebook pages and Instagram accounts natively. Although it was marketed to creators and publishers, in

    Continue Reading about How to Manage Facebook and Instagram Accounts After Creator Studio Sunsets →

    Boosting Your YouTube Views and Retention With Playlists

    Want to keep YouTube viewers engaged for longer? Wondering how to create playlists that attract and retain engaged viewers?

    In this article, you’ll discover how to create and optimize YouTube playlists for search and watch time.

    Why Marketers Should Care About YouTube Playlists

    A relatively underrated feature for YouTube channels, playlists are crucial for generating engagement and attracting return viewers. Here are a few ways YouTube playlists can help you grow your channel and reach more ambitious goals.

    Topic Clusters

    If

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    How to Make Your Social Media Content More Accessible

    Want to reach more people on social media? Looking for a guide to make your social media content more inclusive and accessible to everyone, regardless of their abilities?

    In this article, you’ll discover how to produce accessible captions, videos, images, and ads for social media content so you can market to more people.

    Why Marketers Should Prioritize Accessible Social Media

    Aside from the occasional inside joke or niche meme, it’s easy to assume that your audience can read, view, and understand your organization’s social media

    Continue Reading about How to Make Your Social Media Content More Accessible →

    From Planning to Profit: Creating a Winning YouTube Ads Budget

    Struggling to effectively allocate your advertising budget on YouTube? Want to ensure every dollar you spend on YouTube ads is working toward achieving your goals?

    In this article, you’ll discover how to develop a YouTube ads budget that maximizes your ROI.

    How Much Do YouTube Ads Cost?

    On average, YouTube ads’ cost per thousand impressions (CPM) is between $4 and $10 and around $.20 per view, according to LocaliQ. Based on these numbers, you can map out an estimated budget for a YouTube advertising campaign.

    As with any digital

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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