Author: Anna Sonnenberg

Instagram Shops and Facebook Shops Setup Tutorial for 2022

by Anna Sonnenberg / January 25, 2022

Wondering how to sell your products directly on Instagram or Facebook? Not sure how to get started?

In this article, you'll discover a step-by-step guide to setting up your shop, including creating and managing a catalog, setting up native checkout, and launching ads.

What Is Shops on Facebook and Instagram?

Facebook Shops is an online storefront for marketing and selling physical and digital products on Facebook and Instagram. It's connected to your Facebook page and/or Instagram business account, allowing your followers to browse

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How to Manage Instagram Ads: 6 Time-Saving Tips

by Anna Sonnenberg / January 24, 2022

Want better results from your Instagram ads? Wondering how to simplify management and reporting results?

In this article, you'll discover six tricks for getting more out of your Instagram advertising so you can get better results in less time and with fewer resources.

#1: Customize Facebook Ads Manager Columns to Quickly Find What Matters

With more than a dozen pre-made tables and 100+ different advertising metrics, Facebook Ads Manager certainly provides all of the insights you need to run successful Instagram campaigns. But knowing

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7 Steps to Building a LinkedIn Content Strategy That Works

by Anna Sonnenberg / January 19, 2022

Want to use LinkedIn more efficiently to grow your business? Not sure what to post for the most impact?

In this article, you'll learn how to create a LinkedIn content strategy for your business using seven simple steps.

#1: Establish Current Marketing Goals

Give your LinkedIn content strategy structure by outlining goals. What does your team want to accomplish with LinkedIn? Some common LinkedIn goals include:

Introducing your business to more potential customersSharing company resources to improve brand awarenessCultivating trust

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8 Ways to Improve Instagram Ads Performance

by Anna Sonnenberg / January 18, 2022

Are your Instagram ads getting too expensive or failing to deliver results? Do you want to improve your campaigns but don't know where to start?

In this article, you'll find eight ways to leverage your Ads Manager and best practices for a better return on ad spend (ROAS) in your Instagram campaigns.

#1: Create an Instagram Funnel From Existing Organic Posts

When you plan an Instagram ad campaign, your ultimate marketing objective probably isn't generating engagement or getting followers to visit your profile. Instead, it likely

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7 Ways to Optimize Your Facebook Strategy for Leads and Conversions

by Anna Sonnenberg / January 17, 2022

Want to use your company's Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers?

In this article, you'll discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.

#1: Restrict Each Organic and Paid Post to 1 Goal and 1 Call to Action

Once you set up a Facebook page for your business, you can start publishing content and leveraging native tools to reach your goals. First, let's look at how to map out an organic Facebook

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