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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Anna Sonnenberg

    How to Set Up Advanced Instagram Ads Funnel Targeting

    Want to improve the ROI of your Instagram ads? Are you making costly targeting mistakes?

    In this article, you’ll discover how to build effective Instagram ads audiences and funnels that attract, nurture, and convert people using Instagram.

    #1: Think Broadly to Fill the Top of the Funnel With Instagram Ads

    At the top of the funnel, you want to attract the largest and most general audience segment with your Instagram advertising. It’s important to think broadly. But that can mean a few different things—one of which can lead to wasted

    Continue Reading about How to Set Up Advanced Instagram Ads Funnel Targeting →

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    3 Ways to Improve Paid Acquisition on YouTube

    Want to get in front of more of your ideal prospects using YouTube? Wondering which types of YouTube ads will work best?

    In this article, you’ll discover three ways to advertise your products or services with YouTube and Google.

    #1: YouTube Shorts Ads for Video Action and App Campaigns

    Easily the most significant creative change to YouTube ads in recent months is the launch of ads in the YouTube Shorts feed. Given the impressive viewership numbers for YouTube Shorts (30 billion daily views as of June 2022), this placement offers

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    How to Grow a New Instagram Audience Quickly and in the Right Way

    Want to know how to get your first 1,000 Instagram followers? Wondering what to post to attract your ideal target audience?

    In this article, you’ll discover a step-by-step strategy to speed up your Instagram audience growth without paying for followers.

    What Marketers Should Know About Growing Instagram Audiences

    Launching a new Instagram account can be a daunting process. Ideally, you want to start attracting followers as quickly as possible so you can generate engagement and meet marketing goals. But how much do followers really

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    Advanced LinkedIn Content Strategy for More Leads and Sales

    Wish you were top of mind with decision-makers? Wondering how LinkedIn’s growing content ecosystem can help?

    In this article, you’ll discover a content strategy that will help you dominate your industry using LinkedIn.

    Lay the Foundation for a Solid Content Plan

    Before you begin creating content, set aside some time for research. Then use customer and competitive insights to guide your content creation.

    #1: Know Your Customer

    Sure, your company has tons of content to share and offers to promote. But how can you position them in

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    How to Improve Your Social Marketing With User-Generated Content

    Have your influencer campaigns stopped performing? Wondering how to find and amplify engaging user-generated content (UGC)?

    In this article, you’ll discover the types of UGC that work for marketers right now.

    How to Source UGC for Social Media Marketing Strategy

    The best way to find UGC depends on the social platforms your customers typically use. Are they scattered across multiple social media platforms? If so, a third-party social media dashboard is the most efficient option for locating UGC across channels. Most automatically

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    Social Marketing Trends

    The data you've been missing!

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