Author: Anna Sonnenberg

How to Reach More People on Twitter: What the Latest Research Shows

by Anna Sonnenberg / March 9, 2022

Do you want to get more mileage from Twitter? Curious how your business can create a loyal community and engage more authentically?

In this article, you'll discover three tips for improving your overall brand presence and perception on Twitter.

What Is Twitter's #RealTalk Report?

Released by Twitter in January 2022, #RealTalk explores how Twitter users perceive brands' behavior across the social media channel and how these attitudes have evolved. It's designed to help businesses understand what customers expect from them on Twitter

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How to Increase Your Facebook Reach

by Anna Sonnenberg / March 8, 2022

Do you want more people to see your Facebook posts? Are you looking for new ways to get in front of more people?

In this article, you'll learn eight ways to increase your reach on Facebook for both organic and paid content.

4 Ways to Increase Organic Facebook Reach

For many businesses, increasing reach can seem almost impossible. That means most businesses can expect their content to appear in only 1 of every 20 followers' news feeds.

But it's important to remember that's an average, not an upper limit. By publishing content that

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How to Schedule an Instagram Live for More Views

by Anna Sonnenberg / March 7, 2022

Do you want more people to watch your Instagram Live video? Looking for an easy way to notify your audience about upcoming livestreams?

In this article, you'll learn how to use Instagram Live scheduling features including reminders and promotion options to boost your live audience.

What Is the New Instagram Live Scheduling Feature?

After rolling out livestream scheduling for creators in 2021, Instagram extended the feature to all users in January 2022. Now you can schedule an Instagram Live, no matter what type of profile your

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How to Attract Quality Instagram Leads

by Anna Sonnenberg / March 2, 2022

Want more qualified leads from Instagram? Looking for a simple step-by-step framework to follow to improve your lead gen efforts?

In this article, you’ll discover five ways to drive better leads with Instagram ads.

#1: Collect Lead Details on Instagram

With Ads Manager's lead generation objective, you can qualify prospects and collect their contact details right in the Instagram app. Campaigns with this objective can use either automated chat or instant forms for lead generation.

When you go with automated chat, you essentially

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How to Better Manage Your LinkedIn Messages

by Anna Sonnenberg / March 1, 2022

Are your inbound LinkedIn messages out of control? Wondering how to use in-platform messaging to your advantage?

In this article, you’ll find out how to use the various LinkedIn messaging features to connect with and nurture professional relationships, while avoiding spammy pitches.

#1: Prioritize LinkedIn Messages via Filters

If you receive dozens of LinkedIn messages (or more) every day, your inbox may be tough to manage, even if you check the platform constantly. When you want to find specific messages, you can always use the

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