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Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

20 social media tips

Get 20 social media tips from the pros.

#1: Mine Twitter to Grow Your Audience

mark schaefer twitter pic

Mark Schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.

twellow

Use Twellow to find and follow targeted users in any category.

There are many apps to help you find new followers, but one of my favorite places to find targeted followers is Twellow. This useful and free site is like the yellow pages for Twitter, and you can find and follow targeted users for every category, industry and interest imaginable.

Use specialized Twitter search prompts. Unlock the basic search functionality right on the Twitter screen by learning a few of the specialized prompts. This is one of the most powerful market research tools available. Follow this link if you want a complete tutorial on Twitter search.

With these tactics, you can expand your audience to reach people who are seeking your products and services.

Mark Schaefer is a college educator, blogger, speaker and consultant who specializes in corporate social media marketing workshops.

#2: Analyze Past Content to Improve Posts

Neal Schaffer

Neal Schaffer

Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.

Here’s how to use BuzzSumo to leverage the data of what has already been successful in terms of social sharing.

First, enter a keyword that is part of your social media content strategy. BuzzSumo will provide you with a list of the top-performing content in terms of social shares according to your keyword.

BuzzSumo offers a data-driven approach to social media marketing.

BuzzSumo shows you the top-performing content in terms of social shares.

Next, because some content performs better on some networks than others, you can curate content by social network. Armed with this data, you can increase the effectiveness of your content curation by publishing content that has a greater chance of success on a specific network.

You can also filter content by type (which is ideal if you’re looking for videos or infographics to curate) or filter by time period. The latter lets you find content that’s been most popular in the last 24 hours or evergreen content that’s been popular over the last year. The choice is yours!

Neal Schaffer is president of Maximize Your Social, author of Maximizing LinkedIn for Sales and Social Media Marketing: Understanding, Leveraging and Maximizing LinkedIn.

#3: Optimize Visual Content with Links

Donna Moritz

Donna Moritz

Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services.

For example, in this SlideShare deck Constant Contact included a link back to a resource page listing multiple blog posts with related content.

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When fans click through, they arrive at a page of value-added blog posts relevant to the SlideShare topic.

Link a short video back to your website from your YouTube Account or from your Instagram profile link and make sure you provide expanded content around the video. For example, Final Cut King drives his fans on Instagram back to longer content on his YouTube channel by asking them to click the link in the description of his Instagram account.

ck-donna-mortiz-constant-contact-video

Final Cut King uses a call to action asking people to click on the link in his descriptions.

What are you waiting for? Think in terms of creating gateways to more valuable content when you plan your visuals!

Donna Moritz, founder of Socially Sorted. 

#4: Maximize Twitter Real Estate With Images

Guy Kawasaki

Guy Kawasaki

“Every second, on average, around 6,000 tweets are tweeted on Twitter (visualize them here on Internet Stats live), which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.”

Creating the best possible tweet has never been more important. Adding visual appeal to your tweet is a very smart way to get your most important content noticed.

You can add up to four images per tweet or one fantastic image if you want. The choice is yours! To add multiple images, use regular Twitter. This isn’t available on any of the third-party sites. Here’s an example of a tweet with multiple images on Twitter.

Guy Kawasaki, chief evangelist of Canva and author of 13 books including The Art of Social Media, Enchantment, and The Art of the Start.

#5: Switch Up Content Formats

syed balki twitter pic

Syed Balkhi

Over the past two years, I’ve moved to adapt written content for multiple platforms, like YouTube, to increase my reach and visibility.

For example, by turning one of my List25 articles into video every week, I’ve grown the YouTube channel to 1.3 million subscribers and amassed over 200 million video views. A similar tactic with WPBeginner articles has grown subscribers to over 8,000, and the channel has increased sales for my WordPress plugins.

syed balkhi list 25

We turned List25 articles into videos.

Changing content formats doesn’t have to involve just videos. You can also convert snippets from your existing articles into images—which tend to have better reach on Facebook. These images allow you to leverage the power of social networks such as Pinterest and Instagram.

Here’s how I shared a Tip of the Week image on the WPBeginner Facebook page.

syed balkhi wpbeginner facebook

Convert blog posts into images for your Facebook page.

Have you written a lot about one specific topic on your blog? Why not combine those articles into an ebook and use it to build your email list?

If you’re not changing content format to improve your overall reach, then you aren’t maximizing the full potential of your content.

Syed Balkhi, founder of WPBeginner, List25 and OptinMonster.

#6: Create a Social Media Channel Plan

Joe Pullizi

Joe Pulizzi

So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan.

Most likely, your goals are different on each social platform. Since that’s the case, the content you develop for that platform needs to be different as well. Here are the components for your channel plan.

  • The Channel (For example, Facebook.)
  • The Persona (Who are you specifically targeting? Please choose one.)
  • The Goal (Is it a sales goal, cost-savings goal or are you trying to create a better customer experience?)
  • Primary Content Type (Textual, video, infographics?)
  • Structure (What does a general post look like?)
  • Tone (Playful, sarcastic?)
  • Channel Integration (How will this channel work with your other channels for maximum impact?)
  • Desired Action (What user behavior do you want to achieve?)
  • Editorial Plan (Every channel needs its own editorial calendar.)

And this is exactly why content marketing isn’t easy. But if you leverage a social media channel plan correctly, you’ll be able to double down on the channels that work for you and be realistic with your resources on the other channels.

Joe Pulizzi, founder of the Content Marketing Institute.

#7: Deliver Content Consistently

John Lee Dumas

John Lee Dumas

One of the best ways to grow your following and increase engagement on social media is to be there consistently. The first step is to put the right systems in place to keep your posts relevant, interesting and valuable for your audience.

Enter Edgar. I found out about Edgar a couple of months ago and love the platform.

Edgar allows you to create your own content categories so you can keep track of the specific types of posts you’re releasing; this ensures you don’t overwhelm your followers with the same types of posts over and over.

ck-edgar

Manage content categories and avoid repeat posts with social media scheduling tool Edgar.

You can also schedule repeat posts indefinitely, so your content schedule never runs dry. Plus Edgar allows you to upload custom images for your Facebook, Twitter and LinkedIn posts.

As you build your content library, update your schedule with the categories you want to release and when. Then let Edgar take care of the rest.

ck-edgar-content-library

Build a content library, update categories and schedule posts in Edgar.

Leveraging a social media scheduler like Edgar has saved me time, helped me grasp the big picture when it comes to my social media marketing strategy and allowed me to stay on top of my game when it comes to delivering valuable content to Fire Nation.

John Lee Dumas, founder and host of EntrepreneurOnFire. 

#8: Host Private Hangout On Air Events

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Martin Shervington

Social media success is so often about having a conversation with the right people. If you already think in terms of building segmented lists, then you may appreciate knowing that you can effectively list-build on Google+ in many ways.

Use a private community alongside regular Google+ Hangouts On Air (HOA) events, so you can host a dedicated, private experience while having conversations with the right people.

In doing this for our Academy, we’ve noticed two trends:

  • Around a third of community members watch the event within a day.
  • About 8 to 10 community members also join the event as participants.

Unlike with public communities, when you initiate your event within a private one, the members receive an event invite/notification. This is a perfect way to break through the noise and reach the right audience.

ck-google-hangouts-HOA-events

Find the right audience by combining private Google+ communities with HOA events.

In both scenarios, the event will be listed under the Event tab, as well as on the right-hand side of the community.

Selling is increasingly personal, so face-to-face time with your community makes a huge difference. Also, the ability to quickly give them access to links/resources results in a great customer service experience.

Martin Shervington is a Google+ marketing expert, consultant and executive coach.

#9: Use Hashtags Strategically

Peg Fitzpatrick

Peg Fitzpatrick

If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together.

Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else, check for it on all channels prior to using it for your campaign. Once you create your hashtag, follow and join the conversation!

To follow your hashtag, use sites like Social Mention and Sprout Social. Use TwiPho for searching images on a hashtag.

TwiPho allows you to search Twitter for photos and images on a hashtag.

Peg Fitzpatrick, co-author of the upcoming book The Art of Social Media and a social media strategist.

#10: Test Pinterest for Your Brand

Gini Dietrich

Gini Dietrich

I’d always believed Pinterest is best for organizations that have something visual to show: fashion, food, sports. But a client recently proved me wrong.

An organization that provides software as a service to a very narrow audience tested pinning their blog posts to Pinterest. In some cases, the images from the blog posts were original—infographics, their product in use or PowerPoint decks—and in others, they used a paid Shutterstock account. They built boards based on their brand personas, representing five different segments, and got to work.

After just one month, Pinterest became their number-one social network referral source.

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Pinterest was number one in referral traffic for this non-visual brand.

And has remained there since the test began in June.

ck-gini-dietrich-pinterest-sessions

Pinterest is still their number-one referral source.

The company’s real goal was to drive people to take their free trial. In the past 4 months, 35 people have come directly from Pinterest and taken the free trial.

ck-gini-dietrich-pinterest-referral

Pinterest has sent 35 people to the site to take the free trial.

And, of those 35 people, 10 have become customers. So a four-month test of pinning blog posts to Pinterest has driven approximately $50,000 in new revenue. Not too shabby!

Gini Dietrich, CEO of Arment Dietrich, Inc.

#11: Use Social Updates to Write Blog Posts

ted rubin twitter pic

Ted Rubin

Take your most popular tweets and Facebook posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs.

Seth Godin is one of the most successful bloggers in the marketing world, and he writes in two- to three-sentence paragraphs. He’s a master at expressing ideas that are thought-provoking and easy to read. People are pressed for time these days and content can be overwhelming, so make it valuable and easy to read.

Another way to get ideas is to comment on the things you read, such as other people’s blogs and newsletters, media publications and anything else relevant to your business. You’re already absorbing the content and you probably have opinions when you’re reading it, so go ahead and comment on those blogs.

One benefit of commenting is that people will start recognizing your name; another is it gives you material for a blog post.

For example, I save the comments I write in my email drafts folder and I use the subject line as a label for the topic. After I’ve saved the drafts, I can come back and turn these comments into blog posts. I can even make the comment itself the blog post. After all, it’s still my writing. (Check out Meddle, which makes this whole process easy and allows you to share/syndicate your comments to your social platforms with a few easy clicks.)

meddle homepage

Use Meddle to help with your blog posts.

Ted Rubin is a leading social marketing strategist, keynote speaker, acting CMO of Brand Innovators, and co-author of Return on Relationship.

#12: Give Context to Pinnable Images

Kim Garst

Kim Garst

We live in an age of information overload and short attention spans. When it comes to capturing your audience’s attention, take full advantage of every chance to communicate your message in a way that they’ll engage with!

The best way to gain and keep your audience’s interest is by using effective visual content. Visual social media platforms like Pinterest can be a fabulous traffic source, if used correctly.

When designing Pinterest graphics, make sure your readers know “what’s in it for them.” Take a look at the images below. They’re two separate styles of blog graphics for the SAME article. The top photo makes sense when it’s seen on the blog itself. However, when you take the photo away from the post, there’s no frame of reference for it.

Tell viewers exactly what they will get if they click on the pinned graphic.

Add a title that tells viewers exactly what they’ll get if they click on the pinned graphic.

The bottom graphic, on the other hand, uses text to tell viewers exactly what they’ll get if they click on the pinned graphic.

Always include the title of your blog post on your graphic. That way, when you pin it to Pinterest, users will have a frame of reference and want to read it.

Kim Garst, CEO and co-founder of Boom Social. 

#13: Become a Resource on Facebook

Holly Homer

Holly Homer

Over the last year, Facebook has been slowly making algorithm changes that have limited the number of people who see a page’s Facebook post. Pages can use these algorithm changes to their advantage by thinking of their page as a user resource, rather than a promotional tool.

Build a page your customers would enjoy and then use that platform to delight them. Deliver posts that educate, entertain, inspire and inform to reach a wide Facebook audience.

Holly Homer, co-founder of Kids Activities Blog.

#14: Manage Time Effectively

Lynette Young

Lynette Young

How much time do you spend crafting blog posts? Sending emails? Sitting in meetings?

Even if you have a good idea of where you’re spending the bulk of your time, you may often feel there simply aren’t enough hours in your day. Getting a handle on time management is a huge challenge for business owners.

Try a time-tracking tool like RescueTime to improve your daily productivity and devote more time to the areas that need it most.

rescuetime

RescueTime is a great time-tracking tool.

For example, let’s say you spend a great deal of time interacting on Facebook and Twitter, but you’re not seeing a lot of results. Meanwhile, your email marketing campaigns are intermittent at best, although you know the results are there for the taking.

Adjust your daily schedule so you spend more time on email marketing and see if it drives more sales. Remember, digital marketing depends on the trifecta of social, blog and email. If you neglect any one of them, your entire strategy could suffer. However, give them each a little love, and you might just see explosive growth.

It’s all about finding a balance that works for you and your business.

Lynette Young, AWeber content marketing manager.

#15: Expand Reach With LinkedIn Publisher

Melonie Dodaro

Melonie Dodaro

If you haven’t already done so, take advantage of the free content publishing feature on LinkedIn called Publisher. It can increase your exposure to your target audience and help build your credibility as an expert in your industry. In fact, LinkedIn Publisher can greatly expand the reach of your business on LinkedIn, regardless of your network’s size.

For example, after Wendy McClelland added her third post, Why I Say NO to Coffee Meetings, she received more views, likes and comments than she ever could have expected.

ck-melonie-dodaro-linkedin-publisher

Wendy McClelland’s post, Why I Say NO to Coffee Meetings.

Wendy’s following is just over 1,500, but this published post got more than 61,500 views, 350 likes and 500 comments! 60,000 people outside of Wendy’s network were exposed to her and her work.

While most posts will not achieve such extreme reach, all posts have the potential to reach new people.

Each time you publish, all of your connections and followers will receive a notification. The post also has a chance to be included in the email LinkedIn Pulse sends out to its members with suggestions for posts that might interest them.

ck-melonie-dodaro-linkedin-must-reads

LinkedIn Pulse sends out an email of noteworthy and recommended posts.

To increase your chances of success with Publisher, create professional-looking posts that address the needs and pain points of your audience. Make sure you avoid adding spammy or promotional information.

Post valuable content that your network will share with their connections, and your reach will grow even more.

Melonie Dodaro, founder of Top Dog Social Media and the author of the #1 international bestseller, The LinkedIn Code.

#16: Focus on One Social Media Channel

Jeff Korhan

Jeff Korhan

Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels.

Therefore, to make the most of your limited resources, find the one channel that is densely populated with your ideal customers and inhabit it like no other.

Jeff Korhan, MBA, is the author of Built-In Social and host of This Old New Business podcast.

#17: Automate Curated Content

rich brooks pic

Rich Brooks

If you run a small business, creating or curating content can be relegated to the back burner. The problem is that an erratic publishing schedule can alienate your audience and break trust. There’s a way around this.

Schedule a baseline of curated content. While there are a number of tools out there that can help, lately I’ve been choosing to use Hootsuite’s new Suggested Topics under its Publisher tab.

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Use Hootsuite’s Suggested Topics tool to find curated content.

Select up to three topics of interest, then let Hootsuite find content that’s relevant to your audience.

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Let Hootsuite find content that’s relevant to your audience.

As I mentioned, this is baseline content. If you want to rock your social media marketing, you still need to create and curate your own posts, as well as engage with your audience. However, this tool lets you stay in front of your audience even when you’re making sales calls, writing proposals and brewing that second pot of coffee.

Rich Brooks, president of flyte new media.

#18: Create a Social Update Library

Leslie Samuel

Leslie Samuel

One thing that holds many businesses back from actively posting on social media is having to come up with ideas for what to post. When you batch content and social media update creation, it’s much easier to come up with interesting ideas for status updates relating to that content.

Whenever you create a piece of content (article, podcast or video) for your blog or website, come up with a list of 10 to 20 social media posts at the same time that can be used to promote that piece of content.

This same concept will work for your product pages, sales pages or any other piece of content you want to promote.

Social_Updates

Batch social updates as you create content.

Once you have a list of social media updates, add the updates to a spreadsheet to keep track of them all in one location. This can be a simple spreadsheet that includes just the update and a link to the content, or it can be a more elaborate one that tracks all of your content and social media updates for multiple networks.

This will save you a lot of time over the long run. Also, you build a library of tweets and status updates that you can use for years to come. Whenever you need to schedule some updates, just come back to the spreadsheet, create a .csv file, import it into a program like Hootsuite and you’re good to go.

Leslie Samuel, creator of Become A Blogger.

#19: Publish Long-Form Content on LinkedIn

Jason Miller

Jason Miller

By publishing new and previously published content on LinkedIn, you can grow your audience and network while increasing your status as an expert.

Through this open publishing platform, your original content becomes part of your company’s profile, is shared with your trusted network and has the ability to reach the largest group of professionals ever assembled.

linkedin publisher post

This post gained more visibility when it was picked up by editors.

Jason Miller, senior content marketing manager at LinkedIn, leading the content and social strategy for LinkedIn Marketing Solutions.

#20: Target Website Visitors with Social Ads

Ian Cleary

Ian Cleary

It takes a lot of time and effort to attract visitors to your website. When you do attract relevant visitors, it’s important to maximize the potential of that visit even after they leave your website.

There are now great retargeting options where you can follow your website visitors to other sites like Twitter and Facebook, and encourage them to take further action.

For example, to target your website visitors on Facebook, display “page like” ads and encourage them to become fans. This currently costs us 15 cents per fan. In return, we get a relevant fan and another place to reach our audience.

page like ad

Website owners can target past website visitors with ads like this on Facebook.

Your potential customers don’t see all of your communication, but with good marketing tactics you can improve your chances of showing up in their social streams!

Ian Cleary, founder of Razor Social.

Who are these social media pros?

The social media marketing experts who contributed to this article are all speaking at Social Media Marketing World 2015.

You’ll hear from 100+ of the world’s top social media marketing pros as they reveal their newest social media marketing tips and practical, real-world, proven examples.

Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Ann Handley (author, Everybody Writes), Michael Stelzner (author, Launch), Michael Hyatt (author, Platform), Laura Fitton (co-author, Twitter for Dummies), Joe Pulizzi (author, Epic Content Marketing), Mark Schaefer (author, Social Media Explained), Cliff Ravenscraft, Nichole Kelly, Ted Rubin, Chalene Johnson, Darren Rowse, Joel Comm, Kim Garst, Martin Shervington, Marcus Sheridan, Gini Dietrich, Pat Flynn, John Jantsch, Andrea Vahl and Brian Clark—just to name a few.

Experts reveal proven social media marketing tactics at Social Media Marketing World 2015—Social Media Examiner’s mega-conference in beautiful San Diego, California. You’ll be able to take your Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, blogging, podcasting and video marketing to an entirely new level.

Plus, you’ll join 2500 fellow marketers at the live mega-conference designed to empower and inspire you with social media marketing tactics—brought to you by Social Media Examiner.

Click here to learn more.

What do you think? Do you use any of these social media marketing tips? What’s working well for you today? Please share your comments below!

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  • hansyrobinson

    @Online jobs guys123

    ”’I just got paid $9580 working off my computer this month. And if you think that’s cool, my divorced? friend has twin toddlers and made over $9k her first month. It feels so good making so much money when other people have to work for so much less.,,,,,

    This is what I do——⇛⇛⇛⇛►►► www.jobs-365.com

  • Pros are always pros being a digital marketing expert a much needed information needed to know since the era we are having right now is called as social media era. Obviously some new strategies needs to be adopted.

  • WOW, great article and I am honored to be included!

  • Fantastic tips – so happy to be included. I’m going to have to try John Lee Dumas’s tip: Edgar. I keep hearing about it!

  • Some great tips, thanks. So much to apply and to share. No #12 gets my vote for quick and easy.

  • Some great tips here.. I like that many pros are advocating creating great content that gets you lots of shares and traffic from social media. I’m a firm believer that content comes first.

    Thanks to John for the Edgar tool, just requested invitation.

    Thanks to Lynette for mentioning RescueTime. I’ve started using it this week and I’m totally excited! I’ve tried a lot of different apps for tracking productivity, but this one rocks!

    Rich seems to be slightly ahead of time, because it seems that Hootsuite’s new “Suggested Topics” feature hasn’t been rolled out to public yet. But that’s something I’ll be looking forward now 🙂

    All in all – lots of great tips. Learned quite a bunch from this article!

    Thanks a lot, Cindy!

  • Thanks for sharing, Jacelyn. Having lived and worked with people from many different cultural backgrounds I find the different words people use interesting. I’d never really considered this a social media “era”, probably because things move so fast. Wonder how long this era will last before it becomes something different.

  • And it’s often the quick and easy tips that are the best because we do them

  • Love these. Practical and focused on getting the right results. Already working on implementing a few. If I had to pick a couple that got my attention it would be Joe Pulizzi’s Channel Plan and Leslie Samuel’s Social Library.

  • Thanks for the feedback, Tim! There are definitely some fairly new tools worth trying out.

  • I like these two tips a lot too, Jeff.

  • Thank you for sharing your tip, Peg! It seems we’re surrounded by hashtags sometimes. I notice and appreciate the people who use them strategically.

  • Great article, Cindy! I learned lots of new & helpful things. Can’t wait to see everyone at the conference!

  • Lots of good common sense here – I particularly liked Kim’s example when comparing two photographs, and how text on an image can make a pin more repinnable as well as driving traffic to website. Thank you 🙂

  • What sticks out for me is to provide content that your audience (customers and clients) needs and wants. However, you have to know how they want to receive it. Do they prefer videos? Do they prefer short, 500 word blog posts? What about infographics? A combination? Ask them, they’ll tell you their preferences.

    P.S.

    I give context to pinnable images, maximize Twitter with images, analyze blogs, articles, and social media posts, and few other techniques that were mentioned.

  • It’s easy to just throw some hashtags out there but smart people do have a plan! 😀

  • It’s easy to just throw some hashtags out there but smart people do have a plan! 😀

  • Pingback: Marketing Day: Twitter Makes Tweets Searchable, Black Friday Social Tips For Retailers & More()

  • Honored to be included amongst so many great social media pros with thought-leading advice!

  • Christopher Watkins

    An outstanding compendium of authors and insights, thank you! I am particularly intrigued by the extent to which components of adaptive content thinking continue to creep into everyone’s social mindscape; segementation and targeting certainly, but more interesting than that even is the exponentially increasing presence of “personas” in the conversation. The requirements to truly progress an adaptive content strategy can be daunting, to say the least, but much of the above points ways towards comparatively simple and effective ways to pursue tailored content, targeted outreach, and personalized connections that will certainly bear social fruit.

    Thanks again, a pleasure to share this!

    Regards,

    Christopher Watkins
    Social Media Manager
    fisher VISTA – HRmarketer

  • Thank you for sharing such thoughtful comments, Christopher! This is indeed an interesting and fun time for marketers.

  • Hey Peg, I love Edgar – I do all my Tweets with it now! It’s got a great UI too, so really nice to use. Saves me hours, let’s me share great posts (keep an eye out, I just put you into my “Edgar Library” and frees you up for engagement!) ;o)

  • Awesome round up Cindy! Thanks for asking me to contribute and now to go and put some of these into action – Love Ian’s tip for the social ads as well as Syed and Ted’s content tips!

  • MalikaBourne

    WOW! So much great information! Thank you. I am always working towards learning new on-line skills. I sitll have a lot to learn, so I am gald you are helping so many.

  • This is like a mega dream post for anyone who’s interested in social media and looking to succeed. I’m especially fond of tips that are related to visual content → Donna Moritz, Guy Kawasaki, Gini Dietrich, Kim Garst. But on this list my absolute favorite is Syed Balkhi’s tip! Switching up content formats is the best! So many options to recycle your old but great content into something even better. Excellent post, Cindy! Thanks a lot!

  • Happy you like it! These social media pros have lots of cool stuff to share 🙂

  • Happy you like it! These social media pros have lots of cool stuff to share 🙂

  • Rose Lundy

    Great read. I have been really focusing efforts on Instagram and found that Tags for Likes, allows you to edit Instagram posts and add the tags throughout the day instead of placing 30 tags all at once. Instagress is another 3rd party source to help with engaging your audience by auto-liking and commenting on users pics and being able to control the parameters to not be so spammy. So much great content in this post.

  • Bennie Deng

    Thank you. You pros are really gorgeous. I like your tips

  • Ray Mawerera

    This couldn’t have come at a better time!

  • harry

    thanks for your valuable information

  • It’s such a good post, my head is spinning. I have to keep going through it to find new ideas.

  • I like to read articles on social media and this article really means a lot. This article guide me some new concepts on social media marketing.

  • Lucienne

    Great tips – especially for a “newie” to such an exciting and vast marketing world. What you “tip” Jeff Korhan makes huge sense ….. never too late to learn!

  • Andrea

    Brilliant article, thank you. Packed full of genuinely useful tips. I keep meaning to get to grips with Twitter more and start publishing on LinkedIn, now I’ve got even more incentive to get my finger out…thanks for the prod!

  • Well said Cindy

  • Shanda Henley

    Yes, I agree – employing tip #12 is a great way to stay relevant. Thanks for sharing!

  • LisaDSparks

    Thank you! Which one should I start with first? This is so much great information, I would love to somehow categorize it or put it into context for my business: public speaking, marketing, consulting.

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  • Great post. Thanks for the share.

  • Really great post Cindy. Thanks for bringing up the Social Media strategy – it’s the base for the social media team. My tip is to empower and train the employees on how to use Social Media and it’s tool.

  • Parameshwaran Samy

    Great article, Cindy!

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  • Really great tips, I think it all basically comes down to creating & sharing great content, networking with the right people & being proactive. #11 using social updates to create blog posts is a great idea and one I will definitely be using!

  • Nora Flint

    Great stuff @Cindy King !! All the tips are very useful but I personally liked #12. Its very easy to use and saves time 🙂 thanks for sharing.

  • Jason Latas

    Thanks so much for all of the great tips! It’s so easy to social media takeover your time and so important to plan ahead and use proper planning and an automated system…

  • reneethegypsy

    Started a new internship today and found this article extremely helpful as a digital native. It covered things I felt like I already knew, but haven’t unlocked when it comes to my social media skills. It is truly a skill of this generation, and a conversation that must exist if a business wants to thrive. Thank you 🙂

  • dude

    Thank you for the article. Great tips to keep in mind. Good content is problem for me (I’m not a marketer, so I just post whatever the hell I think is interesting). I have been using a social media management tool recently, and it streamlined the process for me — scheduling content ahead of time and what not. But, the tool also gives already created stuff too (that I can modify), and that is a huge help for someone like me. The content is always updated too, and it’s geared towards many different industries. Check it out, it’s called Capzool.

  • Really enjoyed the article. #3 I think is a big one that has helped me because people love to share images so much. I am going to try a few other of these tricks on my site http://www.listsforall.com/ over the next few weeks. Thanks again!

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  • Max Hugs

    Nice article you’ve written, really helpful! These are amazing social media tips! I found some really good points with which I’ll work on my blog. Maybe you are also interested in a time saving tool to share your own articles to social media. Have you ever heard of Blog2Social? It’s an easy tool to schedule and post automatically to the various social media, while at the same time it allows you to customize your postings for each network’s requirement. Also you can select the image you like to go with your post.