• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 💡 Society
  • 🗓️ Our Events
    • Social Media Marketing Workshops
    • Social Media Marketing World 2024
    • Marketing Events
    • Web3 Events
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Marketing Agency Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Online WorkshopsIn-Depth Social Marketing TrainingLEARN MORE NOW

    5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

    by Harsh Ajmera / March 6, 2014

    social media toolsAre you using hashtags in your social media campaigns?

    Do you want to find tools to help manage your hashtags?

    The right tools can help you launch, track and analyze hashtags across social networks.

    In this article, you'll discover five tools that make it easy to track hashtags and their related conversations.

    Why Use a Hashtag?

    Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

    Hashtags can determine how easily you can target and track a campaign. You've probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

    Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You'd spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

    It's worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

    A good example is Subway's #januANY campaign. Their hashtag has two key components: it's distinctive enough to track easily and it's simple for fans to remember.

    subway januany tweet
    Subway uses hashtags that are memorable and easy to track.

    As you're choosing a hashtag, follow Subway's lead. A good hashtag is memorable, unique and relevant to your campaign.

    Following those guidelines, you'll find it's much easier to keep track of how many people are participating in your campaign and spreading the word.

    Read on to discover five tools that can effectively track, analyze and report how others are using your hashtag.

    #1: RebelMouse: Embed Your Campaign on Your Website

    RebelMouse is your best friend if you're running a cross-platform campaign.

    🌟 Ready to Supercharge Your Social Marketing Strategy? 🌟

    Social Media Marketing Workshops

    Struggling with your social marketing? You’re not alone. The solution? The Social Media Marketing Workshops!

    During these live 2 hour deep-dive workshops, you'll discover what's working now on Instagram, Facebook, TikTok, YouTube, and LinkedIn. Skyrocket your engagement, broaden your reach, and amplify your sales.

    Become the marketing hero your company and clients need—without leaving your home!

    🔥 Save $670 on an All-Access Ticket! Sale Ends Tuesday! 🔥

    GET YOUR TICKETS NOW

    Not only does it fetch hashtag conversations happening anywhere on social media, it also offers integrated Google Analytics, social sharing, RSS feeds and content moderation.

    Add to that a custom domain feature with customizable designs and CSS capabilities that let you embed RebelMouse on your website, and you have a one-stop shop for your social storytelling.

    rebel mouse
    RebelMouse is your social media front page.

    Burger King's #SATISFRIED campaign used RebelMouse to pull hashtagged Instagram photos into their website and show off how fans were being satisfried.

    burger king rebel mouse page
    RebelMouse embedded on the Burger King website.

    Having people share the hashtag provided social proof for friends of friends and helped Burger King reach a wider audience.

    #2: Tagboard: Get the Complete Conversation

    Tagboard gathers text, video and image posts to give you an overall picture of what's being said around a hashtag.

    After grabbing relevant conversations from Facebook, Twitter, Instagram, Google+ and Vine, Tagboard puts them in a user-friendly interface where you can interact with the results.

    tagboard platform
    Tagboard lets you track hashtags across multiple platforms.

    Audi used Tagboard to track their Super Bowl ad for #Bravery in 2013. They were able to pull in tweets, Facebook mentions and Instagram mentions.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL
    audi tagboard page
    Audi has been using hashtags with their Super Bowl ads since 2011.

    #3: Talkwalker: Analyze Hashtag Campaigns

    Talkwalker is more than a hashtag tracking tool. Its capabilities go far beyond letting you listen to and engage with conversations around hashtags.

    Talkwalker gives you data for gender distribution, geographic distribution and sentiment analysis on your own hashtags, as well as your competitors' hashtags.

    talkwalker metrics
    Track more than mentions—get key demographics with Talkwalker.

    All the data are easily filtered, sorted, analyzed and charted using their tool. The insights can be seamlessly exported into Excel, PowerPoint and Word so you can manage and present results easily.

    #4: Bundle Post: Generate Hashtags Automatically

    Bundle Post is a very useful content management system that lets you generate, organize, schedule and post content for hashtag campaigns. It also integrates with HootSuite, HubSpot, Buffer and other systems.

    bundlepost platform
    Bundle Post automatically generates hashtags for you.

    This tool has a specialized feature that identifies popular keywords in your content and automatically replaces those words with hashtags. After you type these keywords and phrases into the Bundle Feed feature, it goes out and finds relevant, related content for you!

    #5: RiteTag: Find the Perfect Hashtag

    RiteTag optimizes updates for Facebook, Twitter and Google+ with the best possible hashtags for your post, then analyzes them to let you create a library of hashtags to use.

    To make publishing easier, RiteTag has an extension you can add to your web browser. Use the extension to schedule updates with your optimized hashtags from wherever you are.

    Bonus Tools Just for Twitter

    Tweet Binder and Twubs are specialized Twitter tools for analytics and filtering conversations, respectively.

    Tweet Binder lets you enter a hashtag, then provides an in-depth report of actual conversations, retweets, associated images and links based on your hashtag. Once you get the results, you can categorize your findings by influencers, contributors or other media filters.

    tweetbinder platform
    Tweet Binder gives you a custom ranking feature for events.

    Twubs acts as a live stream for Twitter chats. It has been known to be more real-time than Twitter itself! If a hashtag conversation is moving too quickly for you, just hit the Pause button to catch up.

    twubs platform
    Use Twubs to track your hashtags in real time.

    Over to you

    From Google+ and Facebook to Pinterest and LinkedIn, hashtags are everywhere these days.

    With the right tools, hashtags make it easier for brands to manage and maintain social media campaigns.

    The tools above can help you launch, track and analyze hashtags across social networks. You can see what's working and what's not, how big your reach is and even how you compare to your competition. I'd say that's pretty handy.

    What do you think? What do you use to keep track of your hashtags? Have you tried any of these tools? How have they worked for you? Share your experiences and opinions in the comments below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Social Media Tools

    About the authorHarsh Ajmera

    Harsh Ajmera is the owner of Digital Insights where he shares useful tools, tactics and strategies for businesses trying to leverage social media in India.
    Other posts by Harsh Ajmera »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (37 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility