How to Prospect Using Combined Power of LinkedIn and Twitter

social media how toLet’s assume you know whom you want to work with, but you just don’t move in their circles. How can you make yourself known without cold-calling (or risking rejection)?

Simple.  Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).

#1: Get Your House in Order First

First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and ask yourself the following:

  • Does my professional headline say exactly what I do, does it contain key search terms, is it a little bit creative and does it make use of the full 120 characters?
  • Have I made use of the three free hot links to different pages of my site or sites?
  • Does my summary fully convey what I do, why a prospect should use me, and what my point of difference is?
  • Do I include some great recommendations from my clients?

linkedin profile

linkedin summary

When you tweet these four areas, you stand out from the crowd a little. The summary is the most important part of your profile after your recommendations, so take the time to get it right.

Don’t be tempted to write it in the third person; write it as yourself. After all, people want to find out more about you, which is why your prospects are using LinkedIn for intelligence and looking at your profile.

Go Over to Twitter

Now hop over to your Twitter page and make sure that the information in your profile has a similar message. It is OK to add a bit more personal stuff to your Twitter page as it is a little more social than LinkedIn, but if you want to network for business, you probably want to keep it mostly professional.

twitter bio

There’s more great information on Twitter here and LinkedIn here.

#2:  Leverage the Power of LinkedIn Groups

So how do you network with that executive you have in your sights?  Let’s say her name is Jill.

First, find out what groups she has joined on LinkedIn and join one of those groups.

Add value to her world by starting a discussion on a topic she would be interested in contributing to if possible. What better way to show your knowledge in a given area and raise your profile at the same time?

Try to contribute in some way to any discussions that she might be taking part in. Have she asked any questions in the Answers section that you could help her with?

In doing this, you are simply putting yourself on her radar, letting her know you exist.

#3:  Find Out if Your Prospect Is on Twitter

Take a look at her profile and see if she has added her Twitter username into the Twitter field.  Follow her on Twitter too.

twitter user name

LinkedIn automatically links to the Twitter account if it has been filled in on your prospect’s profile page, making it really easy to follow her with the Tweets application.

To add this cool LinkedIn app, simply go to the Application directory under the “More” menu at the top and add “Tweets.” From there you can see the connections you are already following, and also the ones you are not.

You can even add them all into a Twitter list called LinkedIn Connections and each time connections add their Twitter name into the Twitter field, it will automatically update the Tweet list for you. If you are following them, it will update your Twitter list too.

Very cool!

twitter follows

What if they haven’t filled in the Twitter field?

If your connections have not filled out the Twitter field, you will need to go back to Twitter and search for them individually under “find people.”

Once you are following them, either add them to a Twitter list you have created so that you can easily see each Tweet, or you may want to give them their own column, say “LinkedIn Connections,” using Tweetdeck to make it even easier to see what they are tweeting.

When the opportunity comes along for you to contribute to the conversation or you find something they have posted to be worth retweeting, do so. Don’t wait for them to start a conversation on their topic of expertise. It may only be something simple like a conversation on football or the weather; it doesn’t really matter. The point is you are chatting. Put yourself back on their radar again.

#4:  Take the Communication Offline

Everyone knows that the best way to network is face to face, but networking online gives you a starting point and makes the world a very small place. What you now have to do is go to the next level and take it offline. When the time is right, organize a coffee catch-up, and take it from there.

The great thing here is that you have already started to build a relationship, and so when you do finally meet, the hard work has been done. You have turned a cold relationship into a warm one, and probably found some common ground for your first offline conversation.

Of course your style and content will also play a big factor, but the basic principles above do work, and have indeed worked for me.

I would love to hear your thoughts on this simple process and for you to share your success storiesLeave your comments in the box below.

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About the Author, Linda Coles

Linda Coles is a professional speaker, author of two books and LinkedIn influencer. She lives in New Zealand and you can find her at Blue Banana. Other posts by »




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  • http://www.leigh-harris.com Leigh

    Great article. Simple and gives me some new techniques to use. Thanks!

  • http://www.1stwebdesigner.com Dainis Graveris

    Very instructive article! A lot of useful information and i have learned something :) Thanks!

  • Jeffrey Simons

    I know you strive to deliver amazingly useful info every day, and so far, you succeed. Interesting, informative, useful. Thanks.

  • Guest

    Great informative article. As we all know, networking is paramount in this industry. Don’t turn your back to the most potent (and completely free) marketing toolbox available to you.

  • http://www.holmanmoving.com Pholden

    Great post, thank you. I’ve been very impressed with LinkedIn lately – I think it’s come a looooong way.

  • http://AltaeeBlog.com/ Mohammed Al-Taee

    Just one note, you cant see the Twitter handle on public LI profiles so it’s better to include it with the 3 links.

  • http://www.brosix.com/ Brosix

    Great tips. I definitely LinkedIn is sometimes underused as a prospect and networking tool

  • http://www.myvirtualproject.com Chuck Schuele

    Great post Linda, you bring up some key points. One that I’d like to add is the “Specialties” section of the Summary. Using powerful keywords in this section can really help your search engine results. Some people like to string their keywords together… keyword, keyword, keyword.. but I like to write first for the reader and second for the search engine. Using an informative paragraph with your keywords strategically placed throughout is my preferred method. Thanks much for the post.

  • Jayne Burch

    LinkedIn and Twitter can be complex to use well. Thanks for the step-by-step path to using them together. Can’t wait to try it!

  • http://www.myaspergers.net/ Steve Borgman

    Great information, Linda! It’s always helpful to leverage two powerful networks together. Probably the same techniques used here can be used to leverage Twitter, LinkedIn, and your Facebook business page. I also like the idea of using the first person on the LinkedIn bio. I’m going to change that on mine.

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Hi Leigh, thanks for your comment. Glad to help with new techniques. Linda

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    So true Joseph, and you have to take it off line for that coffee date to really utilise it. People don’t buy from companies, they buy from people.

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    It certainly has with lots more functionality coming your way. One to make use of that’s for sure.

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Absolutely Chuck, write for the visitor not the search engine! So many people miss the opportunity with their lack of summary and specialities. Prime real estate!

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Great Stephen. I should write on about using Facebook for networking too. Any other great networking ideas just let me know.

    Feel free to connect with me too :)

  • Guest

    Which is why it’s always a great idea to humanize your marketing approach in every way possible. You’re so spot on: people are sick and inherently distrustful of the sterile pitches that from standard corporate marketing. Effective marketing extends beyond a web presence to active participation, dialogue, and interaction with your audience.

  • http://twitter.com/bl_davis Barry L. Davis

    Excellent advice. So many people fail to realize the extraordinary potential of these tools!

    Thanks!

  • http://aremorch.com/ Are Morch

    Hi Linda.

    I have really started this year to utilize the power of LinkedIn. And it seems like a lot of the people that it is natural to connect with in regards with my niche I find on LinkedIn.

    Found some great tips around on LinkedIn. Really loved that you had connected it up towards Twitter. Great touch. Very thorough and helpful info here.

    Working on learning more on how to acquire some good LinkedIn recommendations.

    Cheers… Are

  • Sandi

    I’m not a fan of linked in, I don’t really get it and I feel silly because of that. I think they can make it much more user friendly. Because of that it hasn’t been used for our business.

  • Elena Verlee

    Cool! I didn’t know about the Twitter list function from LinkedIn, will try that out!

  • Steve

    Great timing and great ideas. I was just updating my LinkedIn and FB profiles. This is great information.

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Hi Are,
    Recommendations are your friend, but they must be genuine. I quite often refuse to do a recommendation for someone if I feel I don’t know well enough, or have not really interacted with them in a business situation. I politely refuse and usually say something like “Please feel free to ask me again later on down the track as I don’t feel I know you well enough yet”.

    The best way to get recommendations is to simply ask those that can give them, to write one for you.

  • Vaneska

    Thanks for the ideas especially in Linkedin. There are areas that I didn’t realize could be used more effectively in making a profile stand out. Helpful images w/ notes too. Good stuff!

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Thank you Vaneska :)

  • Laurademeo

    Great article, Linda! It was very easy to read in a way that can be applied with ease– thanks!

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Good on you Joseph :)

  • http://www.twitter.com/Mr_Madness Amar Trivedi

    Nice article Linda. Helpful tips on both Twitter & LinkedIn, both of which are increasingly used as business resource & networking tools. Thanks for posting the article on Social Media Club Auckland’s profile.

    Esp. liked the last point – Carry the conversation offline. No matter how techy things get, nothing can quite replace good ol’ face-to-face meet & greet. On that note, hope to meet you at the next SMCakl on Sep 14:)

    Cheers, Amar

  • http://aremorch.com/ Are Morch

    This for your reply Linda.

    I follow pretty much the same principle myself. And I don’t think I want to use LinkedIn as an extended testimonials service.

    Most of the recommendations I have read has been thoughtful and in accordance with the service that was given.

    And I really like the professional aspect of LinkedIn.

    Still some minor things that need to be updated there, but I am sure that will come.

    LinkedIn’s blog provide an abundance of great information.

    Cheers.. Are

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Hi Amar and Laura, I will be there Amar, and thanks for your comments everyone. What should my next article be on? Your suggestions appreciated. Linda

  • http://www.natalielouise.com.au Nat

    Hey Linda, fabulous article. I have never considered the power behind using Twitter and LinkedIn together like this. I’m still getting my head around the power behind LinkedIn, for me I’ve been lagging a little with it whilst powering up my FB and Twitter.
    thanks again for the great info

  • claremontmedia

    Thanks for these suggestions. I will rethink the possibilities for my LinkedIn upon reading your article.

  • Cristina Fugaru

    Very useful and well written article! I’ve enjoyed reading it and I have learned a few new things.
    P.S I love your website’s design!

    Keep up the good work!

  • http://www2.astate.edu/a/business/sbtdc/ Hlawrenc

    Echo the great article! Some great tips here that I will definitely put to use for our marketing effort and certainly to pass on to our small business friends. So many of our small business clients can’t seem to get the idea of integrating all of the social media networks together they keep seeing each as a stand alone. Will sure pass this on to our small business social media marketing network especially those in professional arena Thanks

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Your feedback is great, just what a writer likes to hear, that I am providing useful information that you will all use. Many thanks!

  • http://massmediamarketing.ca Ingrid de Jong

    This is a great article, thanks for all the tips. It’s great to share such good suggestions. On that note, I also run my Twitter feed in my LinkedIn profile so when people go to my profile they can get a more real time view of my interests and activities through my tweets.
    Also I love the idea of meeting offline but in this global world, a coffee date isn’t always possible. I had a recent contact from Greece so we have exchanged private email addresses and continued our communications this way.

  • Hassaan Sophie

    Great Article Linda! LinkedIn 75 Million Strong now. A members signs up every one second!
    Would love to set up a time to bounce some ideas.
    Feel free to contact me when you have a few moments.

    Thanks,
    Hassaan Sophie
    eGrabber Inc
    408 872 3118

  • Dan Walker

    You are awesome Linda! Yet again I have learned a few valuable techniques. Some of these are gold.

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Thanks Dan and everyone, your feedback is invaluable.

  • One2Know

    Nice article…Want to try a few things out immediately and get back to you!! Thank You and look forward to more from you.

  • http://twitter.com/GreenBuzzAgency Green Buzz Agency

    Those are really great points you make about cleaning up your LinkedIn profile. I would reccomend this article for some more information about making a great LinkedIn profile.
    “How to Really Connect on LinkedIn”

    http://www.greenbuzzagency.com/how-to-really-connect-on-linkedin

  • Colin Clapp

    Thanks Linda. I’d been doing number four (taking things offline) without bringing 1, 2 & 3 up to date! I appreciate the tips and it will be interesting to see what difference some of the changes make!

  • http://twitter.com/daytonwebdesign Jeremy Ball

    Thanks for the guidance Linda. This was very helpful, and reminded me of a couple things I had just blown past when trying to make new connections through either site. Today was the first time I tried to use them together, and already have made a few new connections. Thanks again!

  • http://twitter.com/helenbuz Helen Buzdugan

    Great article. I work as a careers consultant and I recommend LinkedIn daily to my students. There is a bit of a catch 22 though. Unless you have a connection with someone to begin with (either individually or as members of the same group), unless that person has a completely public profile, it’s not usually possible to find out what LinkedIn groups an individual belongs to so that you can then join one of those groups and view that person’s profile (if that makes sense!). Unless you’re a LinkedIn premium account holder. What do you recommend to get around that?

  • Patrick O’Malley

    I wrote some slightly different tips, like putting the word “seeking” or “looking” in your professional headline since some recruiters are looking for those words as they try to narrow the field of candidates. The full blog article is at http://www.the-linkedin-speaker.com/blog/2009/07/08/linkedin-training-new-tips-for-job-hunters-seeking-employment/

  • Pokerterry40

    Hi there,
    Thanks for the inquiry, Yes our puppies are 12 weeks old Male and female, weights 1.9 ibs and are expected to weigh 3–4 when fully grown, they are by names dolly and kkelly They are updated on their shots and are pure breed maltese,well house trained,Porty trained,has all papers available and will go along side all their belongings. they are very friendly to kids and other house hold animals, We are not breeders but a family desperately in need for a good home to adopt these little puppies because i just gave birth to twin and can’t care for my twin babies and the puppies at the same time. If you can promise to love and care for them then we would like to know how soon you want the puppies and were precisely you located as we need to find them a home as soon as possible and before we proceed we will like to ask you some questions so as to know if you will be able to care for them or not.
    - Are you married and if yes does your partner loves pets??no but we love dogs
    -Are you sure you can take proper care of dolly and kelly ? can only take care of one of them
    -what is your occupation and does it grant you time for a pet? yes i work 8-4:30 but my husband to be is here during the day
    -Why do you decide to get a puppy now? ny son is a only child
    -Have you ever own a pet before?yes 2
    -Do you have a vet that you can take the puppies to if any need be?yes
    -Will you be able to send pics of the pups if we give them to you?yes i sure would love too
    Let me know if you would need some pics, yes can you send pic
    Thanks and waiting to read back form you so we can proceed with the adoption where are u located we live in maryville,tn
    email (pokerterry40@yahoomail.com)

  • Pokerterry

    Hi there,
    Thanks for the inquiry, Yes our puppies are 12 weeks old Male and female, weights 1.9 ibs and are expected to weigh 3–4 when fully grown, they are by names dolly and kkelly They are updated on their shots and are pure breed maltese,well house trained,Porty trained,has all papers available and will go along side all their belongings. they are very friendly to kids and other house hold animals, We are not breeders but a family desperately in need for a good home to adopt these little puppies because i just gave birth to twin and can’t care for my twin babies and the puppies at the same time. If you can promise to love and care for them then we would like to know how soon you want the puppies and were precisely you located as we need to find them a home as soon as possible and before we proceed we will like to ask you some questions so as to know if you will be able to care for them or not.
    - Are you married and if yes does your partner loves pets??no but we love dogs
    -Are you sure you can take proper care of dolly and kelly ? can only take care of one of them
    -what is your occupation and does it grant you time for a pet? yes i work 8-4:30 but my husband to be is here during the day
    -Why do you decide to get a puppy now? ny son is a only child
    -Have you ever own a pet before?yes 2
    -Do you have a vet that you can take the puppies to if any need be?yes
    -Will you be able to send pics of the pups if we give them to you?yes i sure would love too
    Let me know if you would need some pics, yes can you send pic
    Thanks and waiting to read back form you so we can proceed with the adoption where are u located we live in maryville,tn
    email (pokerterry40@yahoomail.com)

  • drago kajtuzovic

    drago kajtuzovic – great article

  • http://rayvellest.com/ Ray Vellest

    I particularly liked the creative approach in using the three free links offered by LinkedIn on the user profile. Great article, very well written, and quite useful. Thanks for sharing!

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  • http://www.heartspoken.com/ Elizabeth H. Cottrell

    Great article — is there a way to add a tweetstream to a LinkedIn GROUP? I know how to add it to a profile.

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  • jerome greene

    I think the app in Linkedin for twitter has been removed

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