5 Ways to Improve Your Facebook News Feed Exposure

social media how toDoes your business have a Facebook page?

Getting your posts seen by your fans should be a top priority.

But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.

Why EdgeRank Matters on Facebook

Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. Most pages aren’t reaching a very high percentage of fans.

PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily.

When some marketers see this, their knee-jerk reaction is to use ads to acquire more new fans. But if you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

In this article I’m going to share with you the tips learned by examining a recent social media success story.

BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. They accomplished this by using the same tips shared in this article.

#1: Calculate Your Reach

Before you begin to work on extending the reach of your posts on Facebook, you need to know how well you’re doing at reaching your fan base. Remember, if you’re not getting the results you want from your Facebook fans, it could simply be a visibility problem.

So, how do you find out what percentage of your Facebook page’s fans you’re reaching? Go to your Facebook Insights and average your reach for the last 30 days, then divide that number by your fan count.

Of course, if you’re using Sponsored Stories to reach people outside your fan base, this won’t work. Your reach may be higher than your fan count.

facebook edgerank insights

In your Facebook Insights, for each post you'll find the reach (the number of unique people who've seen each post). Average this number and divide that by your fan count.

Facebook has claimed that Facebook pages reach 16-17% of their fans on average. And typically, the more fans you have, the lower the percentage you’ll reach.

Not happy about your current reach? To increase visibility, you simply need to increase engagement. The rest of these tips cover how to do that.

#2: Always Post Photos

There’s a quick and easy way to increase engagement and visibility for your Facebook page—choose the right type of content to share on Facebook.

When you post on your Facebook page, you can choose to use a variety of different types of content: most commonly photos, links, status updates and videos. And the type of content you share on Facebook impacts the engagement you get on your Facebook page.

Of all the types of content you can share, photos give the best results. Photos are most engaged with and reach the most people.

People love visual content, so EdgeRank prefers visual content too. This means that photos get more visibility for your content on Facebook.

My research using InfiniGraph shows that in almost every industry, photos have more interaction than statuses, links or videos. Photos often get from 5 to 20 times as much interaction as any other type of Facebook post.

interactions per content type

In this research from InfiniGraph on Facebook pages from the automotive industry, we see just one example of how interactions with photos almost always dwarf interaction with any other content type.

Here’s a simple example from Jackson Kayak’s Facebook page. On a Friday, instead of just typing in “Woohoo! It’s the weekend,” they posted a picture of two excited dogs with those words written onto the photo.

personalize photo with text

Personalize your photos and put text in images so you're not just posting a status update.

That way, Facebook treats it like a photo instead of a status, and they got 125 likes, 25 shares, and 3 comments. That’s certainly much better than the results they were getting posting only text status updates (only 10 likes from this!):

text only

This is just text, so Facebook calls it a status update and usually shows it to fewer of your fans.

Another application of always using a photo is the captioning exercise we’ll show in the next tip.

So use photos! If you don’t, you’ll miss out on up to 98% of the fans you could have reached with a photo. You’re posting to be seen, so get the most visibility you can.

Tip: When you share links on Facebook, make sure that if you put a link into a Facebook post first and it automatically shows a preview of the link, close that preview and add a photo before posting.

Use Pictures to Share Text Too

If you really want to post text, you can use text to caption a picture.

Here are three ways to generate images for your Facebook posts:

  1. Caption images with Meme Generator and ROFLBOT. Meme Generator is a bit edgier, and focuses on existing funny memes that may only fit a twenty-something demographic (although if you look, you can find images for older demographics such as Mr. Rogers). Just be careful with your brand and have an internal meeting to decide what kind of humor you want to use. For more control, ROFLBOT will caption any image you want.
  2. Use the funny e-card site someecards to create your own funny e-card.
  3. For PC and Microsoft users, type your text into PowerPoint, hit Print-Screen on your keyboard to get a screenshot, paste it into an image editor like Paint, crop it, then save that as an image.

#3: Stimulate Engagement

Every time you post, you have an opportunity to create curiosity, challenge people and inspire them. These are great techniques to increase interaction.

Try one of these four kinds of posts to generate engagement:

  • Caption contest: Use a photo where someone appears to be talking, or a photo that features several people who might talk to each other.
  • Multiple choice: The comments here might only be single letters, but they still count just as much as any other Facebook comment. To come up with multiple-choice and fill-in-the-blank posts, get a few people together to brainstorm.
  • Fill in the blank: Rather than asking for trivia or general answers, make the question someone or something personal, so that fans will get excited to share something about themselves.
  • Inspirational quotes: There are dozens of websites that feature famous quotes. These combine very well with images and captioning.

Jackson Kayak is fortunate that they and their fans produce a lot of great photos. They use these to create caption contests, and sometimes the other kinds of posts above.

how to engage

Examples of how BrandGlue used photo captions, multiple-choice and fill-in-the-blank posts to boost engagement with Jackson Kayak fans.

Think about how you can source a lot more photos. And if you don’t have an easy way, consider using other people’s Creative Commons licensed photos and giving them attribution.

Here’s an example of how I captioned a photo with an inspirational quote. First I looked at what was popular on Pinterest, and found a cool photo that had been repinned many times. It was a bridge.

So I Googled “bridge quotes” and found the building bridges quote by Isaac Newton. It was a perfect fit. I then captioned the photo in PowerPoint with the quote and posted it. It was shared 101 times.

inspirational caption

Inspirational quotes on beautiful images is one way to get mega-interaction.

Important: If you’re going to repurpose other people’s images, assuming you can find the creator of the image, make sure you know what copyrights apply to the image, and give credit to the photographer or illustrator.

As mentioned in tip #2, photos will get you a lot more visibility and interaction.

The four kinds of posts in this tip help drive fan response even higher. That means you’ll get more shares and visibility, you’ll be fresh in your fans’ minds and they’ll be more excited about your brand.

These are critical accomplishments for driving and sustaining revenue from Facebook. Do all of these, and you’ve overcome some of the most pervasive Facebook marketing obstacles.

#4: Create Viral Exposure

Jackson Kayak fans were asked to upload their awesome kayak photos, and they let the fans select the winner. The winning photo became their fan page cover photo for the month. You can do this too.

Ask users to upload their photos in a specific category. They are consciously (or subconsciously) participating in an ego contest. Often on Facebook it seems like we succeed most when we take advantage of the momentum of our fans’ self-interest.

give away cover photo

Create a contest to give your cover photo space to an enthusiastic fan.

Once BrandGlue posted the finalists for the Jackson Kayak cover photo, folks would scramble to rack up likes by sharing and tagging.

Tagging people sends a direct notification to them, and their curiosity takes them back to the Facebook page. In order to interact with the photo they are tagged in, they have to like the fan page. This tagging, driven by the contest, creates more interaction and builds the fan base.

How do you make the contest happen?

BrandGlue used ShortStack. You may be tempted to do it by hand through page posts, but be careful! It’s actually against Facebook’s Page Guidelines to run any contest without using an app. You could lose your page.

#5: Build Fans Virally and Drive Revenue With Sweepstakes and Coupons

Sweepstakes can build fans more affordably than ads, they’re engaging and they’re fun. Lots of pages do them.

sweepstakes example

This is how Jackson Kayak's sweepstakes was structured, and the results they achieved.

Jackson Kayak gave away $2,175 worth of prizes and grew 12,763 fans for a cost of just $0.17 each.

Ad-based fan growth campaigns average $1.07, according to WebTrends, and even when they outperform the average, in my experience they tend to cost from $0.10 to $0.30.

A sweepstake can perform equally or better and builds more excitement and goodwill with fans than a mere Facebook ad campaign.

When using sweepstakes to cultivate engagement, remember that they’re only beneficial if you attract the right kind of fan.

For example, iPads are awesome, but everyone wants an iPad. Does wanting an iPad make someone a good customer for your brand? If not, beware of getting large numbers of fans who’ll never buy from you.

Here are five tips for successful fan-building sweepstakes.

  1. Be creative, but keep it simple.
  2. Make sure the prize is related to the brand.
  3. Give folks an incentive to share.
  4. Look for strategic partners to co-brand with.
  5. Keep the entry form short. Less is more.

Sweepstakes build excitement and grow fans. They foster the kind of passion that fuels Facebook fan responsiveness, which in turn ensures you get great visibility and excited potential customers.

The revenue from a sweepstake can be great compared to the cost of the prizes, so if you haven’t ever run one, give it a try.

Coupons are another way to build fan growth and interaction. You can incentivize fans to share them with their friends, and require people to like your page before they can get the coupon.

Jackson Kayak didn’t use coupons, so let’s look at examples from a few other companies.

Here are some examples of success with coupons and viral sharing:

  • By using Viral Impressions, Monarch Truck saw their fan base increase over 120% and received over 150 coupon redemptions. Monarch Truck’s promotion generated over $15,000 in revenue and 171% ROI net of all campaign and marketing costs.
  • Through Extole, J. Hilburn saw 600 new sales and more than 10,000 social shares.
  • Using Viral Impressions, Ruby’s Beauty Studio experienced over 350% fan growth and generated over 200 leads! Over 150 fans shared the promotion virally.
  • With Extole, Folica boosted their conversion rate by 433% and created 20,500 interactions across Facebook and Twitter.

Interested in using coupons to promote your business on Facebook? You can use companies like Extole and Viral Impressions mentioned in the examples above, as they specialize in viral fan growth and sharing incentivization. Or you can use a tab-building service like Lujure or ShortStack to duct-tape your own together.

There are many places that companies can run into obstacles with Facebook marketing, not the least of which is the actual sales stage.

Note that many of your fans may be perfect potential customers for your company, but they may not be ready to buy yet. How do you accelerate their readiness to buy?

First, build their excitement with the other tips in this article, then offer a limited-time coupon that makes it seem like now is the best time to buy. That’s how you precipitate sales.

coupons

Two businesses that used coupons to grow their fan base and secure new customers from Facebook.

Summary

We’ve covered a lot of ground in this article. As you can see, there are many ways to do Facebook marketing and a bunch of companies that provide useful tools to help you succeed. It certainly can seem overwhelming, but just remember: the best way to eat an elephant is a bite at a time.

Try one or two new tactics each week. Eventually, you’ll master them all and have your own proven Facebook system that produces good profits for your company.

What do you think? Have you used any of these tips? How successful were you? Leave your questions and comments in the box below.

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About the Author, Brian Carter

Brian Carter is author of the books The Like Economy and LinkedIn For Business, Brian has been marketing online since 1999. He speaks, consults, and is VP of Marketing for Infinigraph. Other posts by »




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  • http://www.facebook.com/zach.welch1 Zach Welch

    Here is a link to the case study on slideshare: http://slidesha.re/Sg9Dt8

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Brian, are you reading minds? :) I am in the process of coming up with a Facebook sweepstake and other means to get more people to like my page and get to know my business better, and I was having a hard time coming up with great ideas, but the moment I saw the title of this post, I knew right there and then that I am one article away to finding some answers. SME has done it again! Thanks a lot, Brian!   

  • http://twitter.com/josh_beaty Josh Beaty

    Great article, Brian. I’ve been focusing on improving my page’s (Diamond Candles) edgerank for the past two months by having a killer Newfeed that engages our audience at the right times. While we already had great engagement on our page, Zach Welch who wrote above me came along side me and gave some excellent tips on mastering specifics as it relates to analyzing my page’s metrics. There really is a lot of things under the hood using Pagelever that uncovers more than you thought would be there. 

  • http://www.facebook.com/zach.welch1 Zach Welch

    Thanks for the kind words Josh. We’re really happy with how this turned out! Brian can bring a case study to life like no other :)  

  • http://briancarteryeah.com/ briancarter

    John, I promise I’m not reading your mind! :-) But very glad to be of help.

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  • Martha

    Great info – always read your blog. An easier way to create images with PowerPoint is to “Save As” jpg. :)

  • http://twitter.com/RichardReitz1 Richard Reitz

    One nugget I’d like to share that has been particularly effective for me with regards to #2… posting old photos. Nothing generated more interest and response than a great photo of our organization from the 1920s, 1950s, or people sporting some great fashions from the 1970s. Whenever I posted a photo with a promise to post a second vintage pic if we got, say, 15 “Likes,” I never failed to hit that threshhold.

  • Brianna Alexander

    Great article! My business page has 450 fans, and just this morning I was looking at our disappointing reach numbers and wondering how I could improve them. I’ve used ads before, and they work great, but like you said its important to first increase visibility with the fans you already have. Thanks for the tips. 

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Thanks Brian, excellent as always!

  • Livelylace318

    Make sure to check out Facebook Promotion Guidelines before starting any kind of contest on your page: https://www.facebook.com/cityofcollegestation#!/page_guidelines.php#promotionsguidelines.

    We recently held a photo contest where fans were asked to upload a photo and the one with the most likes won a gift card. We were alerted that the contest was in violation of Facebook’s Guidelines.

  • http://twitter.com/ProsperityFlows Marcy Johnson

    Thanks! I actually did not know it was against fb policy to run a contest without an app. Thank you for the heads up on that. 
    So, is it legal to use (and add text to) an image by someone else as long as you give them credit? I have just been using creative commons but I would love to find some on Pinterest. 

  • http://twitter.com/ProsperityFlows Marcy Johnson

    Great article. Will share! Working on building better fb edge rank. Images have been our focus for a few months now. Its a little work, but they’re fun to make.

  • Stefanie Desrosiers

    Thanks for this! Really helpful!

  • Kevin

    Excellent post! Sharing now. 

  • http://www.andelyons.com/ Ande Lyons

    Hi Brian!

    LOVE this post – thank you! All the radio hosts at A2Zen.fm were just having a conversation around this topic, so I just shared your post with them… woo hoo!

    Question: what is your favorite app for FB contests?

    Wishing you joy, love & laughter!

    Ande
    @AndeLyons:disqus 

  • Daiva Pakalne

    Very informative. However I always find hard to find free images to post!.. 

  • http://constantcontact.com Mark Schmulen

    Great article, Brian! You are absolutely correct that most people would love an iPad, but in our experience, offering one as a prize doesn’t necessarily guarantee you valuable new customers in return because it doesn’t connect back to what you do as a business.

    One of our customers at Constant Contact, a family-owned bike shop in Orlando, recently offered a free pair of socks with any purchase of $10 or more to anyone who would like their Facebook page. These were specifically bicycle socks, so the owner knew that those who redeemed the offer would probably be interested in other products the store offered. Now I know, socks don’t normally breed crazy enthusiasm, but in this case, this simple but relevant offer generated real store revenue and 450 new likes on their Facebook page.

    It’s kind of a cool story. You can read more here: http://blogs.constantcontact.com/product-blogs/social-media-marketing/what-to-offer-on-facebook/

  • http://www.facebook.com/terri.swafford.9 Terri Swafford

    I have found this to be very enterprising for my business.

  • BCallin

    Thank you for this article! Many blogs have written on this topic, but none of them have provided the insight you have here. Keep it up!

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  • Dave Jackson

    Brian, Heather says you are bad-ass and when Heather talks, we listen!  Nice work!

  • http://www.facebook.com/profile.php?id=761884081 Chris Chapman

    We’d like to reward our fans with a giveaway. Is there an easy way to see all of those who like us? Is there a random generator you know of?

    I had to scroll through pages of our “likes” for our last giveaway and just chose someone. Surely there’s an easier way to do this?

  • Jam Mayer

    Any thoughts on posting videos? I’ve always heard that videos are more viral than photos. 

  • http://www.facebook.com/zach.welch1 Zach Welch

    Hey Jan, we are reasonably certain video’s have a higher edge score than any other piece of content. However, remember that edgerank counts youtube videos as a link. In order to rank higher, make sure you have the original file to upload to FB. 

    Are they more viral? I don’t believe so. Why? The things that spread on FB tend to be short, bite size content. It takes time to watch a video. So while some videos have certainly gone viral, I think good images have a better chance of being consistent for you. 

  • http://cindyking.biz/ Cindy King

    Thanks for sharing, Zach!

  • Mindy

    Thanks for reminding people to give credit to the photographers whose images they use – but please keep in mind that for many photographers, credit is not necessarily enough. Be sure to contact the photographer and ASK whether the image is free to use, and if so, how she/he would like to be credited. And please, do not manipulate other people’s images without asking (ie. cropping their logo or copyright, changing colours, etc.). I think I speak for many photographers when I say that we’re glad our images make you so happy that you want to share, but please be fair!

  • Niveen Salem

    This is fantastic for my new fan page, Brian! some techie work needs to be learned and accomplished but all for great results! Thank you.

    Niveen

  • http://www.engage-2012.com/ Peter Kelly

    I agree with you that this post is very informative and insightful. But to your problem, if you find it hard to find free images to post, have you tried making those images on your own? Making your own content is always better than reposting someone else’s work.

  • Suzanne Dewhurst

    Great article, thanks so much. I will be implementing as many of these strategies as I can…although not all at once! lol. I have had to make myself a schedule for FB posting, as it’s easy to forget to do it with all the other neccessities of running a small business.

  • Steve/Wisemetrics

    Great article Brian!
    There is a small mistake, though.
    The “Reach” column in Insights doesn’t provide the number of fans reached, but the number of users (fans and non-fans). You need to use Facebook’s API or solutions like ours to know the precise number of fans your posts are reaching. 

  • http://www.facebook.com/lewis.anderson.7 Lewis Anderson

    Great stuff! I swear opening the daily SME email is always one of the highlights of my day. I’ve noticed myself that multiple choice questions have a great impact and usually scoop a few comments. Every little helps eh?

    I have a problem – recently I’ve noticed the reach of our posts has dropped quite substantially, from around 5k a couple of months ago to a low of less than 1k just yesterday. Our interaction has never been higher and our likes are steadily increasing too, so I’m left wondering what’s going on? Has anybody experienced this?

    We post more regularly than we once did and I’m pondering that it’s had a negative effect on our reach? I’m concerned because we’re having to push harder for Viral Reach since our Organic Reach is declining scarily fast. If anyone has any thoughts I’d love to hear them.

  • http://briancarteryeah.com/ briancarter

    That’s right- the main guideline is it must be through an app. But you can post a link to that app through your page.

  • Tfalwell

    Haha, that’s funny to see you commenting on this. I shared this with the staff a few days ago.  Hope we can catch up this weekend.

  • http://briancarteryeah.com/ briancarter

    Thanks Ande, I don’t really have a favorite, but I’ve used 
    http://www.viralimpressions.com/ and Lujure.

  • http://briancarteryeah.com/ briancarter

    You can also use Flickr Creative Commons photos (
    http://www.flickr.com/creativecommons/ ) - you only have to give attribution to use them.

  • http://briancarteryeah.com/ briancarter

    That’s a perfect example of using a relevant contest prize!

  • http://briancarteryeah.com/ briancarter

    Ya, it’s not really meant to be done that way. You have to understand that Facebook doesn’t see those fans as “yours” – Facebook gives you the opportunity to reach them by posting on your page. As you can see, sometimes direct contact with fans isn’t easy, and that’s an indicator that Facebook wants it that way. Taking cues like that is the best way to avoid losing your page. Make sure you read the contest guidelines- section III.E. here: 
    https://www.facebook.com/page_guidelines.php

  • http://briancarteryeah.com/ briancarter

    I agree with Zach- photos get better visibility and interaction than videos, but most people post youtube videos which Facebook treats as links- experiment with uploading your own videos, but put the most important info in the first 30 seconds of the video.

  • http://briancarteryeah.com/ briancarter

    Yes, take some time each week to put together that week’s posts. You want to make sure it’s not so hurried each day that you don’t think enough about how and what you’re posting.

  • http://briancarteryeah.com/ briancarter

    Yes, there’s been some news lately that many pages have lost visibility as Facebook adjusts to allow paid promotion posts to fit into the newsfeed. Not awesome, but it means it’s even more important that your organic posts be stimulating and shareable. For more read 
    http://edgerankchecker.com/blog/2012/10/facebook-decreases-pages-reach/ and 
    https://social.ogilvy.com/facebook-algorithmic-change-to-decrease-reach-on-brand-page-posts/.

  • http://www.facebook.com/lewis.anderson.7 Lewis Anderson

    Right, thanks. That could explain some of the changing values for reach we’ve been experiencing. Bit frustrating that the Facebook IPO is having such a negative impact, but what can you do. Many thanks for your help.

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  • http://www.lovehamperheaven.co.uk/ Philip Cropper

    Hi Brian, This article is perfect advice for me as i’m just getting going with a new website and facebook page. I struggle with the ‘social’ bit in social media and this article is going to kickstart me into action. Thanks

  • http://www.mixfitness.com/ Sara

    Super, awesome article!  Thanks!

  • http://www.facebook.com/itsmikemags Mike Maghsoudi

    Just wanted to point out that the calculation of reach is not accurate here.  The section that is highlighted in this article is the total reach of the posts– which includes fans and non-fans.  To get an accurate representation of the percentage of fans that you’re reaching, you MUST export post-level insights and look at the column that explicitly states “Reach by People Who Have Liked Your Page”.  Divide that number by the total number of fans you have and that’s the percentage of fans you’re actually reaching.  Calculating the way explained in this post will give you a misrepresentation of your actual fan reach.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Quite a tricky one. Best advices Brian. Photos are very effective in all social media platforms and it’s even more effective if it tells a story. The good thing about this channel is you have all the freedom to experiment on different tactics to attract your target auidence. Just be persistent and don’t be afraid to test and try.:)

  • http://www.emarky.nl/ Wilco

    Great article Brian – thanks!  Totally agree with all your points, especially the sweepstake / contest one. In order to make it work it’s important to understand *exactly* what your target audience *really* wants, and then offer that as a price.

    To set up such a contest, there are plenty of tools (besides Shortstack, which you already mentioned): e.g. Lujure, Woobox or WP4FB.

  • Daisy

    Thank you Brian, Michael and the whole team at SME, i come on SME daily and the articles i read are very insightful. I don’t have a business yet nor a company page on any social media network but i  know when i do get there it will be a walk in the park. Thanks again and God bless you

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  • http://briancarteryeah.com/ briancarter

    Great point, Mike! I actually did give a disclaimer about that in the article. For those who want to dive in, though, the post-level export to Excel will give you a lot more specific metrics to examine.

  • http://AnitaSig.com/ Anita Sig

    Thanks for practical tips.  I am having some trouble regarding photo size. Is there an optimal photo size for news feed visibility?  It seems my photos are always re sized ending up too small in news feed to capture anyone’s attention.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Daisy!

  • http://www.belizeansabroad.com/ Viannie Canul Montero

    Love the article, this came just in time as I’m trying to figure out why our posts weren’t reaching our fans. I got a question though, I didn’t know about the app when doing a contest and one of our pages is currently having a photo contest and the one with the most likes gets a prize. How can I transfer it to an app since its already begun? I wouldn’t want our page to be shut down or warned because we didn’t follow Facebook rules and regulations.

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  • http://www.richardbankertwebdesign.com/ Richard Bankert

    Photos have always been the most important factor for me. I don’t know how many times I catch myself scanning my news feed for what photos others have posted. Also works the same on my own wall with my own photos, and truly not any photo works. Like anything there are certain images that generate a response (such as when I posted an image of our new child, suddenly we have hundreds of comments), and others that people will just gloss over. Your images have to strike a chord.

    As far as the sources for images, I am always using images for everything and prefer to go with royalty stock photos. They are not free, but I know that I am not going to get a nasty email from a photographer later on. 

  • http://twitter.com/KylemoreHotel Stuart Rima

    good article knew I seemed to be losing posts

  • http://forgottenfortcollins.com/ Forgotten Fort Collins

    I tried your tip for posting a link and photo together, but couldn’t figure out how to “hide” the preview. Only option seemed to be to delete it. Any suggestions?

  • http://marismith.com/ Mari Smith

    Excellent roundup of useful ideas here, @twitter-14212297:disqus !! You de man! :)  

  • http://www.facebook.com/people/Igor-Reznitsky/100001152191839 Igor Reznitsky

    >Caption contest: Use a photo where someone appears to be talking, or a photo that features several people who might talk to each other.

    Too many page owners do contest and sweeps right on their wall which is not only clutter other people’s newsfeed, but also against Facebook policy for pages (SIC!):
    http://www.facebook.com/page_guidelines.php#promotionsguidelines 

  • http://josephjyoung.com/ Joseph J Young

     Hi Brian,
    Great info! I began using photos on my fanpage, and yes, an increase reach. Presently and surprisingly I am reaching 30% of my fan base. Now it is time to move forward with getting my fans to engage!  thanks, Joe

  • http://LouiseM.com/ Louise Myers

    No, it’s absolutely NOT OK, unless they’ve given written permission.

  • http://LouiseM.com/ Louise Myers

    “Important: If you’re going to repurpose other people’s images, assuming you can find the creator of the image, make sure you know what copyrights apply to the image, and give credit to the photographer or illustrator.” To be clear, if you DON’T find the creator of the image, DON’T use it. Doing so without permission is copyright infringement. You must ask permission to reuse others images. Thanks.

  • Savina

    Great content & awesome ideas! Thank you so much for sharing this – it’s exactly what I was looking for (& didn’t expect to find in one place!)…You saved me hours of searching!

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  • http://www.socialidentities.com/ Hugh Briss

    Comment deleted because it was already mentioned in an earlier comment.

  • http://www.socialidentities.com/ Hugh Briss

     I see that you said not to calculate the number for a sponsored story but you don’t say to not calculate the viral number. If someone doesn’t want to take the time to download their data they would need to click on each ‘reach’ number and find the ‘organic’ reach number and disregard the viral and paid reach.

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  • http://www.ncwiseman.com/ Teddy Burriss

    Good information. I wonder about the edgerank changes on photos. It seemed to drop as well.

  • http://www.tunecity.com/ Andrew

    Thank you for the great Facebook tips! It definitely gave me more ideas that I can use.

  • http://www.facebook.com/profile.php?id=1508653983 Ernie Mac

    Hey Zach, I wanted to say thanks for the post.
    Not sure if you’ve used this tool before: http://edgerankoptimizer.com/
    But I think having detailed analytics that looks at your top fans, looks at the best type of content to post and when to post it, will also help in increasing your Edgerank.

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  • MCJ

    “So, is it legal to use (and add text to) an image by someone else as long as you give them credit?” —-> Depends on the exact cc license the creator has chosen.  

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  • Matthew

    Excellent post and just whatInwas looking for. Thanks very much!

  • Rosa W

    Thank you so much for the tips, especially about running contests or promotions (I guess that I should take the time to read Facebook rules). The ShortStack app took some getting used to, but I really like it now. I have spent so much time researching social media tips, hearing the same stuff over and over, but I really appreciate learning lots of new things that I didn’t know before here.

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  • embraceinteractive

    Across several of the Facebook brand pages that I manage, I notice that although engagement rates tend to be higher for posts that include video, photos and links, text-only posts tend to achieve a higher number of views.

    Does anybody else notice this? Any idea why this is?

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  • Brenda

    Hi… I used a “find the words” game just recently on Facebook. I put some words in the puzzle around my common interests and my brand. Asked what was the first word they saw…. Got some really good response. About 150 and counting responses, plus likes….wanted more shares though….. only had about 10.

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  • http://joyfulmothering.net/ Christin

    I have found great success in utilizing stock photos (or my own Instagram photos) and adding text (or not) to them. It’s amazing the response I receive!

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  • Adebayo Ilupeju

    Great. Leaves me better off!

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  • Wynn’s

    What a great post. I must say, sometimes Facebook EdgeRank seems to be getting the best of me and can be deflating. But thanks to you, I feel excited to keep soldiering on to get my content seen.

  • http://www.praverb.net/ Praverb

    I love this post. I love the ideas for stimulating engagement. Caption this always works as well as this or that type of questions.

  • krati

    Hi Zach,
    Can you pls tell me which gets more interaction, photos or albums?
    Thanks
    Krati

  • krati

    Hi Zach,
    Can you pls tell me which gets more interaction, photos or albums?
    Thanks
    Krati

  • Ellie Shorey

    Hi Brian,

    Thanks for the great article + tips. Interestingly, I’ve been tracking two pages I manage for the past two months and got very different results. I’ve found that photos are not as visible as your own research shows. Plain text posts generally get 2-3X exposure compared to our photo + text posts, which do feature topical, original content. I’ve also noticed that sharing a link + text description (perfect example: blog post from our company page) gets the least amount of exposure. I’m wondering if EdgeRank has tweaked it’s algorithm?







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