• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Marketing Agency Show
    • Our YouTube Channel
  • 🗓️ Social Media Marketing World
  • đź’ˇ Society
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    Facebook Marketing Mistakes: What to Avoid and Why

    by Michael Stelzner / August 24, 2012

    Are you struggling to make Facebook marketing work for your business?

    Many marketers don't know how to connect with their audience on Facebook in a meaningful way for their business.

    To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast.

    More About This New Show

    Social Media Marketing Podcast w/ Michael Stelzner

    The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

    It's designed to help busy marketers and business owners discover what works with social media marketing.

    In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business.

    Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today.

    You'll learn what to focus your efforts on and a few simple tactics that work.

    Share your feedback, read the show notes and get the links mentioned in this episode below!

    Listen Now


    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    Here are some of the things you'll discover in this show:

    Facebook Marketing for Business

    The misconceptions marketers have about Facebook.

    Brian explains why constant promotion is boring and what marketers should do instead. He describes how marketers should be using Facebook, and if you are not already on Facebook how to check it out and interact.

    The Conference You've Been Waiting For

    As a small business marketer, you can probably only pick one or two events to attend each year. Get an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    🔥 As a valued reader, you can save $750 if you act now! Sale Ends Tuesday! 🔥

    CLICK HERE TO LEARN MORE

    You'll learn why it's all about selling the dream and bridging the gap. One thing to do is to have a vision of the life that your customer is trying to live and portray that through photos and maybe even videos.

    Brian shares some examples of businesses doing this well.  One of these businesses creates their own someecards. Discover how you can test this kind of tactic in your Facebook marketing.

    someecards
    Someecards is a popular, funny, online card site where you can create cool stuff with your own message attached.

    Listen to the show to find out how you can create cool stuff to get people to start sharing more of your content.

    The biggest mistakes marketers repeatedly make on Facebook.

    Brian describes the 5 things you need to do to sell on Facebook as shown on his Facebook Diagram below and outlines the mistakes marketers make at each one of these steps.

    Once you have your fans and you have reached them, you still need to persuade them.

    bitly facebook diagram
    Brian Carter's Facebook Diagram

    Listen to the show to find out how to make Facebook marketing work for your business.

    The Facebook metrics you need to pay attention to and why

    Consider the possibility that your business might be having trouble because people may not be aware of you or they're not engaging. You might not be showing up in their news feed or maybe you're showing but they're not buying for some reason.

    Look at the metrics to figure out which part you're having trouble with.

    You'll learn how to balance the number of fans on your Facebook page with the effective reach of your Facebook marketing and what Brian considers “trash-can metrics.”

    Listen to the show to learn how to determine the metrics that matter most to your business.

    How B2B businesses can approach Facebook marketing

    Brian discusses the different options to target B2B customers on Facebook and feed people into your sales funnel.

    Attention Agency Owners, Brand Marketers, and Consultants

    Marketing Agency Show

    Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.

    Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.

    Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.

    CLICK HERE FOR THE DETAILS

    When it comes to ads, you need to have passionate fans. Your fans have to be passionate, affordable and they need to be buyers.  Discover how to get to know your customers in Facebook terms. Ask “What other things do your customers like?”

    There are a couple of tools for finding out your fans' likes: Optim.al and Infinigraph.

    Listen to the show to find out more about qualifying your audience on Facebook.

    Brian shares his best Facebook marketing tip: Share a photo and give a call to action such as “Click Like if…”

    To find out more about Facebook, check out our first podcast episode with Mari Smith, who shares insights on Facebook mobile.

    Survival Tip: Use Images on Facebook

    Recently Mari Smith and I experimented with this and it really does work. If you want to get maximum exposure for what you share on Facebook, use images to dominate Facebook news feeds. Images grab attention.

    Listen to the show to learn more and let us know how this works for you.

    sme image in facebook
    Social Media Examiner posts updates of articles with a screenshot of the article.

    Shout Out

    We have an all-new event coming soon that Social Media Examiner has been putting on for the third year now, Facebook Success Summit. It's the web's largest online Facebook marketing conference.

    Watch the video below to find out how we use Facebook for Social Media Examiner and what we've learned. You'll also hear more about how you can learn successful Facebook marketing strategies and tactics.

    Check out Facebook Success Summit 2012—tickets are currently on sale for 50% off for just a little while longer.

    Key takeaways mentioned in this episode:

    • Connect with Brian Carter on his website, Facebook and Twitter.
    • Check out Brian's books The Like Economy and LinkedIn for Business.
    • Study Brian's Facebook Diagram to check for Facebook marketing mistakes.
    • Try Someecards and Meme Generator to create images to share on Facebook.
    • Check out Optim.al and Infinigraph for useful Facebook insights.

    Help Us Spread the Word!

    Please let your Twitter followers know about this podcast. Simply click here now to post a tweet on Twitter.

    If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

    Ways to subscribe to the Social Media Marketing podcast:

    • Click here to subscribe via iTunes.
    • Click here to subscribe via RSS (non-iTunes feed).
    • You can also subscribe via Stitcher.

    What do you think? What are your thoughts on building a community? Please leave your comments below.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    Tags: Facebook, Social Media Marketing Podcast

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (37 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility