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Are you struggling to make Facebook marketing work for your business?
Many marketers don't know how to connect with their audience on Facebook in a meaningful way for their business.
To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast.
More About This New Show
The Social Media Marketing podcast is a brand-new show from Social Media Examiner.
It's designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business.
Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today.
You'll learn what to focus your efforts on and a few simple tactics that work.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS
Here are some of the things you'll discover in this show:
Facebook Marketing for Business
The misconceptions marketers have about Facebook.
Brian explains why constant promotion is boring and what marketers should do instead. He describes how marketers should be using Facebook, and if you are not already on Facebook how to check it out and interact.
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GET THE DETAILSYou'll learn why it's all about selling the dream and bridging the gap. One thing to do is to have a vision of the life that your customer is trying to live and portray that through photos and maybe even videos.
Brian shares some examples of businesses doing this well. Â One of these businesses creates their own someecards. Discover how you can test this kind of tactic in your Facebook marketing.
Listen to the show to find out how you can create cool stuff to get people to start sharing more of your content.
The biggest mistakes marketers repeatedly make on Facebook.
Brian describes the 5 things you need to do to sell on Facebook as shown on his Facebook Diagram below and outlines the mistakes marketers make at each one of these steps.
Once you have your fans and you have reached them, you still need to persuade them.
Listen to the show to find out how to make Facebook marketing work for your business.
The Facebook metrics you need to pay attention to and why
Consider the possibility that your business might be having trouble because people may not be aware of you or they're not engaging. You might not be showing up in their news feed or maybe you're showing but they're not buying for some reason.
Look at the metrics to figure out which part you're having trouble with.
You'll learn how to balance the number of fans on your Facebook page with the effective reach of your Facebook marketing and what Brian considers “trash-can metrics.”
Listen to the show to learn how to determine the metrics that matter most to your business.
How B2B businesses can approach Facebook marketing
Brian discusses the different options to target B2B customers on Facebook and feed people into your sales funnel.
When it comes to ads, you need to have passionate fans. Your fans have to be passionate, affordable and they need to be buyers.  Discover how to get to know your customers in Facebook terms. Ask “What other things do your customers like?”
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
There are a couple of tools for finding out your fans' likes: Optim.al and Infinigraph.
Listen to the show to find out more about qualifying your audience on Facebook.
Brian shares his best Facebook marketing tip: Share a photo and give a call to action such as “Click Like if…”
To find out more about Facebook, check out our first podcast episode with Mari Smith, who shares insights on Facebook mobile.
Survival Tip: Use Images on Facebook
Recently Mari Smith and I experimented with this and it really does work. If you want to get maximum exposure for what you share on Facebook, use images to dominate Facebook news feeds. Images grab attention.
Listen to the show to learn more and let us know how this works for you.
Shout Out
We have an all-new event coming soon that Social Media Examiner has been putting on for the third year now, Facebook Success Summit. It's the web's largest online Facebook marketing conference.
Watch the video below to find out how we use Facebook for Social Media Examiner and what we've learned. You'll also hear more about how you can learn successful Facebook marketing strategies and tactics.
Check out Facebook Success Summit 2012—tickets are currently on sale for 50% off for just a little while longer.
Key takeaways mentioned in this episode:
- Connect with Brian Carter on his website, Facebook and Twitter.
- Check out Brian's books The Like Economy and LinkedIn for Business.
- Study Brian's Facebook Diagram to check for Facebook marketing mistakes.
- Try Someecards and Meme Generator to create images to share on Facebook.
- Check out Optim.al and Infinigraph for useful Facebook insights.
Help Us Spread the Word!
Please let your Twitter followers know about this podcast. Simply click here now to post a tweet on Twitter.
If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.
Ways to subscribe to the Social Media Marketing podcast:
- Click here to subscribe via iTunes.
- Click here to subscribe via RSS (non-iTunes feed).
- You can also subscribe via Stitcher.
What do you think? What are your thoughts on building a community? Please leave your comments below.
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
