Are how to videos part of your social marketing?

Are you looking for tips to improve the creation and promotion of your videos?

Explainer videos are a new trend in how to videos. They help your customers and promote your product or service.

In this article, you’ll find out what explainer videos are and how to use them in your marketing.

Why Explainer Videos?

Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.

Explainer videos are exactly what they sound like. They’re short videos (ideally 60-90 seconds) that begin with a customer problem and end with the solution to that problem.

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Are you looking for a smart way to use social channels for lead conversion?

Are you tracking and leveraging your target customers’ path to buying your product?

Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a customized sales funnel in place.

In this article you’ll discover how to put together a marketing and sales funnel with the right channels and key trackable metrics. You’ll also find advice on how to test and tweak your funnel for maximum boost.

Why Is Your Marketing and Sales Funnel Such a Big Deal?

Social media marketing is about using social networks and tools to guide prospects through a series of steps–a funnel–to get them to take the actions you want (e.g., becoming a fan, sharing their email address or buying your products or services).

There are tons of social media tools, networks and options that include everything from Facebook and Twitter to landing pages and email marketing to SEO and ads. Each of these social marketing channels is one more way to guide your prospects through your sales funnel.

Use varied social marketing channels to guide your prospects through your sales funnel.

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Does your business have a Facebook page?

Getting your posts seen by your fans should be a top priority.

But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.

Why EdgeRank Matters on Facebook

Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. Most pages aren’t reaching a very high percentage of fans.

PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily.

When some marketers see this, their knee-jerk reaction is to use ads to acquire more new fans. But if you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

In this article I’m going to share with you the tips learned by examining a recent social media success story.

BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. They accomplished this by using the same tips shared in this article.

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Does your company sell to other businesses?

Are you looking for leads?

There’s likely more new business for you on LinkedIn than you’re currently tapping.

LinkedIn now boasts 161 million members, including executives from each of the Fortune 500.

No matter the job title of your best prospects, you can find them on LinkedIn.

Here are seven ways to find new customers with LinkedIn.

#1: Develop Connections and Meet Second-Degree Connections

The people you’ve connected to directly on LinkedIn are called first-degree connections. This is your immediate network.

You can increase your network by clicking on “Add Connections” and giving LinkedIn temporary access to your email or by pasting your emails in.

Automatically access your email contacts temporarily to invite them to connect with you on LinkedIn, or add emails manually.

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