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    Author: Brian Carter

    How to Create and Promote Explainer Videos

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    Are how to videos part of your social marketing?

    Are you looking for tips to improve the creation and promotion of your videos?

    Explainer videos are a new trend in how to videos. They help your customers and promote your product or service.

    In this article, you'll find out what explainer videos are and how to use them in your marketing.

    Why Explainer Videos?

    Video is one of the most powerful forms of social media content. If you're not sharing video,

    Continue Reading about How to Create and Promote Explainer Videos →

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    3 Steps to Build a Social Media Marketing Sales Funnel

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    Are you looking for a smart way to use social channels for lead conversion?

    Are you tracking and leveraging your target customers' path to buying your product?

    Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a customized sales funnel in place.

    In this article you'll discover how to put together a marketing and sales funnel with the right channels and key trackable metrics. You'll also find advice on how to test and tweak your funnel for

    Continue Reading about 3 Steps to Build a Social Media Marketing Sales Funnel →

    5 Ways to Improve Your Facebook News Feed Exposure

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    Does your business have a Facebook page?

    Getting your posts seen by your fans should be a top priority.

    But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.

    Why EdgeRank Matters on Facebook

    Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you're getting good interaction. Most pages aren't reaching a

    Continue Reading about 5 Ways to Improve Your Facebook News Feed Exposure →

    7 Ways to Prospect for New Customers With LinkedIn

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    Does your company sell to other businesses?

    Are you looking for leads?

    There's likely more new business for you on LinkedIn than you're currently tapping.

    LinkedIn now boasts 161 million members, including executives from each of the Fortune 500.

    No matter the job title of your best prospects, you can find them on LinkedIn.

    Here are seven ways to find new customers with LinkedIn.

    #1: Develop Connections and Meet Second-Degree Connections

    The people you've connected to directly on LinkedIn are

    Continue Reading about 7 Ways to Prospect for New Customers With LinkedIn →

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