How to Use Twitter for Business and Marketing

social media how toIs Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

How Twitter Is Unique

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools include Tumblr, FriendFeed and Plurk.

Twitter shares some features with the most common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.

  • Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
  • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
  • LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
  • Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
  • YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Now let’s dive into how you can use Twitter for your business.

Step #1: Present Your Brand

Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community.

It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.

Choose Your Twitter Username

Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter.

Profile photo and cover example

An example of a small business with a Twitter username that matches their website domain.

Choose between your personal name (best for professional individuals) and your business name. Avoid using punctuation to keep your name easy to type on mobile devices.

If your exact business name is not available, choose a similar name for consistency.

Profile Images

Twitter uses two different images to represent your account. It’s important that you take advantage of both of these images to tell your business story. You upload these images under Profile in your account settings.

Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo.

Profile photo example

An example of a Twitter user with a headshot for his profile picture.

Note: Many small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account.

Your Twitter profile header is a large background photo where you can tell a story about your business. Similar to the Facebook cover photo, your header photo appears at the top of your profile page.

Profile and header example

An example of a header photograph that tells the brand’s story.

You can also customize the background that people see when they visit your Twitter account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.

Twitter background example

Example of a small business user who has updated his Twitter background with his company branding.

Step #2: Build a Strong Foundation

It’s important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story.

Don’t miss these three important features under Profile in your account settings.

Twitter profile options

The location, website and bio portions of your profile provide important information about your business to other Twitter users.

  • Location. Tell people where they can find you. But remember, people may be visiting your profile from another city, state or country and won’t recognize your neighborhood or community name. Give them enough information so they can find you.
  • Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.
  • Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.

 Step #3: Start Following People

When you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow, especially at first.

To follow a user, you find their user profile and click on the Follow button.

Twitter follow this user

One simple way to follow new people is to locate their profile and click the Follow button.

Twitter has strict rules about what they call aggressive following and aggressive following churn, so be careful and take it slow. You don’t want to get your account suspended in your first week because of suspicious activity.

Note: Your Twitter experience is defined by whom you follow, not by who follows you. Pay attention to your follow choices to give yourself a great Twitter experience.

In general, start following people in these categories:

  • Your customers
  • Your business partners, suppliers, contractors and vendors
  • Your competitors or peers
  • Trade organizations or professional organizations for your industry
  • Businesses in your neighborhood
  • Businesses run by people you know (your professional network)

Twitter can help you find people you know by scanning your email address book.

Twitter find friends

Use the Find Friends menu option on the Discover page to have Twitter scan your email address book for people you know on Twitter.

While you are out following people, you may notice that people are starting to follow you. Don’t worry if you don’t know these people. Stay focused on whom you follow for now.

Step #4: Start Talking

Talking on Twitter is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun.

Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings.

In general, there are five types of Twitter messages:

  1. Tweet: a message you send out to everyone who follows you. This is the heart of Twitter communication.

    Twitter regulartweet

    A tweet is a short message sent out to everyone who follows your Twitter account.

  2. @Reply: a message you send out as a reply to a message you received. The @reply is a public message that mentions the Twitter username of the person. It shows up in the tweet stream of everyone who follows both of you, and on the @connect (mentions) page of the Twitter user.

    Twitter reply tweet

    An @reply tweet is a message you send in response to a tweet from another person.

  3. Mention: a message you send out that mentions another Twitter username.

    Twitter mention tweet

    A mention tweet includes the name of a Twitter user but is not a reply to a previous tweet from that person.

  4. Direct message (DM): a message you send privately to another Twitter user. You can only send a DM to someone who follows you.

    Twitter dm example

    A DM is a private message sent to someone who follows you on Twitter.

  5. Retweet (RT): a message created and sent by someone else that you share with the people who follow you. Twitter makes it easy to share tweets.

    Twitter retweet example

    A retweet is a message sent by another person that you share with your followers.

Step #5: Talk Smarter

After you master the five types of tweets, you are ready to attack the big question: What should I talk about on Twitter?

For every business, the answer is different. In general, you want to find the sweet spot between what your target audience wants to hear and things that promote your business. For many businesses, the answer is to focus on how your products and services benefit your customers.

Give people useful information and answer their questions, and they will consider you a valuable member of their community. That’s an important first step to winning a new customer.

There’s a real art to writing a headline-style message on Twitter. Experiment with different ways to say the same thing, and see what gets the most response. With only 140 characters, it’s important that every word pull its weight in your messages.

Over time, the quality of what you share will help you grow a strong Twitter following. Now, you are ready to take a step back and come up with a Twitter communication plan. Your plan focuses your Twitter conversation on topics designed to draw in potential customers and publish your tweets at the times you are most likely to engage people.

Step #6: Drive Traffic to Your Website and Blog

Twitter is a great tool for driving traffic to your website and blog. To do this, you create a tweet around a link, writing a message that compels people to click to learn more.

Tweet with link

Write a compelling headline-style message to get people to click on the link in your tweet.

Because space is at a premium in a tweet, there isn’t room to post the entire web address. That’s why all of the Twitter tools allow you to shorten your web addresses using a URL shortener.

Twitter url shortener

When you paste a web address into a tweet, Twitter automatically shortens it, giving you more space for your message.

When you use Twitter.com, the Twitter URL shortener uses just 20 characters for your web address, no matter how long the actual web address.

Step #7: Connect Your Online Presence

Now that you have Twitter rolling along, it’s time to integrate it into your overall online business presence.

There are three ways to do this:

  1. Add your Twitter account information to the social media account information on your website and blog. Most of the social follow tools used on websites and blogs allow you to add your Twitter account easily and quickly to your list of social media accounts. Note: Twitter offers a Follow button you can add to your website or blog.

    Twitter social media button

    Most social follow tools make it easy to add Twitter to your list of social media accounts.

  2. Add a timeline of your Twitter messages to your website and blog. Twitter provides widgets that allow you to share a tweet timeline on your website and blog. This can be a great way to share your Twitter conversations with your website visitors, getting double exposure from the same effort.
    Twitter widget example

    An example of a Twitter widget using Twitter lists (explained in this article) added to a company website.

    Note: You want to make sure that the tweets you share contribute to your business story, so be selective about which tweets you share on your website.

  3. Make it easy for people to share your website and blog content on Twitter. There are several ways you can add a Tweet This button to your blog posts and website pages, including a tweet button from Twitter. This allows your visitors to easily write a tweet about your content and share it with their followers.

    Tweet button on SME

    The Tweet button at the top of every Social Media Examiner post makes it easy for you to share our articles with your Twitter followers.

Another way you can move the Twitter conversation to your blog or website is by embedding a tweet. This allows you to select any tweet and insert it into a blog post, for example. By embedding the tweet, you allow people who visit your blog post to jump into the Twitter conversation.

Embed tweet example

Hover over any tweet you want to embed, click on the More link that becomes visible and choose Embed Tweet.

Here’s how an embedded tweet looks:

Step #8: Get Mobile With Twitter

Nearly every cell phone can connect you with your Twitter audience.

Twitter iPhone app

The Twitter app on the iPhone allows you to perform nearly every Twitter activity from your phone that you can do on Twitter.com.

Twitter allows you to set up push notifications to your smartphone so you know when selected activities happen on Twitter:

  • People mention you
  • Someone retweets or favorites a tweet you sent
  • You get a new follower
  • Someone sends you a direct message

With Twitter, a speedy response is best, and push notifications make it easy for you to know when things are happening for you on Twitter.

Step #9: Share Photographs in Your Tweets

People love to look at pictures, so include photographs in your tweets whenever possible. You don’t have to be a professional photographer or have a fancy camera. All you need is a smartphone.

You can share your photograph from your desktop on Twitter.com or from the Twitter app on your mobile phone. Get into the habit of taking photos of your business activities that you can share with your Twitter community.

Twitter integrates into your smartphone’s camera roll. This allows you to easily share photos you have taken with your Twitter followers.

Twitter post photo from mobile

You can tweet directly from the photos stored on your smartphone, as shown here on an iPhone.

Twitter adds the photo to your tweet and makes it available for everyone to see.

Tweet with photo hidden

Click on View photo to see the attached photo with any tweet.

Tweet with photo online

A tweet with a photo allows your followers to view the photo within their tweet timeline.

Twitter adds every photo you share to a photo (and video) gallery. The first six appear on your profile page. Take advantage of this feature to share pictures that tell your business story.

Twitter photo gallery

Twitter shares the six most recent photos or videos you share in the gallery on your profile page.

Step #10: Add Video to Your Twitter Timeline

Video is another powerful way to tell people about your business.

You can add videos to your Twitter timeline, but you cannot add them directly from Twitter. You must first upload them to another service like YouTube, and then link to them in your tweet.

Twitter video in a tweet

Here’s a tweet with a video inserted by linking to YouTube. Click View media to open the video inside Twitter.

When a tweet contains a link to a video, Twitter allows you to play the video within the tweet. Click on View media to open the video player.

Twitter allows you to play videos without leaving the platform.

Recently, Twitter launched a new video service called Vine that allows you to take short, 6-second videos from the Vine app and play them on an endless loop inside Twitter.

Vines tweet

Click View media to view an attached Vine video.

Like other videos, simply click View media to start playing the Vine video attached to a tweet.

Vines tweet open

A tweet with a Vine video. Twitter plays the video on an endless loop.

Twitter also adds your Vine videos to your profile gallery.

If you are not sure how your business can take advantage of this exciting new information-sharing tool, check out these examples of how businesses are using Vine to tell their story.

Step #11: Organize Your Followers Into Conversation Lists

As you follow more people, it can be challenging to focus on the information coming from specific people and groups. That’s where Twitter lists come in.

A Twitter list allows you to separate the Twitter accounts you follow into groups. You might create separate lists for:

  • Customers
  • Potential customers
  • Neighborhood or community businesses
  • Trade or professional organizations
  • People who inspire you
  • People you talk with the most

A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also share tweets from a list on your website using a widget (explained in this article).

You can organize your lists in any way that helps you. You can create one or many lists. You can also make your lists public or private.

  • When you create a public list, list members see when you add or delete them from the list, and anyone can choose to follow your list.
  • When you create a private list, people don’t know they appear on it and only you can see the list’s tweet timeline.

To review the public lists created by any Twitter user, display their profile page. Then click Lists in the left menu. Their public lists appear in the right column.

Twitter lists example

Here’s a Twitter account with many public lists. Click on Lists on the left to see their public lists in the main column.

To view the tweet timeline for the members of a list, click on the list name.

Twitter list timeline

Here’s an example of a Twitter timeline for people contained in a public list called SmallBiz Most Influential created by Twitter user D&B Credibility.

To add someone to a list, display his or her profile. Click the gear icon and choose add or remove from lists. Then check or uncheck them from your list of Twitter lists.

Twitter add person to list

You can add any person to your lists, even if you don’t follow him or her.

Step #12: Expand Your Audience With Hashtags

Most people’s Twitter experience is limited to the people they follow. It’s always a good idea to keep looking for new, fresh voices to follow to keep expanding your online conversations.

There are two great ways to expand your Twitter audience beyond your circle.

Hashtags appear in tweets to identify a common topic or theme. They use the pound (or hash) sign followed by a unique identifier. For example:

  • #sxswi is the hashtag for the conference, South by Southwest Interactive
  • #NCAA is the hashtag for the US college sports association
  • #VZW is the hashtag for Verizon Wireless
  • #FF is the hashtag for Follow Friday, a way to promote people on Twitter

Scroll through your timeline to spot tweets with a hashtag.

Twitter GetGlue hashtag

An example of a tweet with a #GetGlue hashtag.

When you see a tweet with a hashtag, click on the hashtag to see a list of all tweets that include the same hashtag. You will see tweets from people you do not follow.

Twitter GetGlue hashtag list

When you click on a hashtag or do a search on it, you get a list of tweets from all Twitter accounts that use the hashtag.

If you attend a conference, the conference may ask all of the attendees to include the conference hashtag in their tweets. This way, hashtags pull together the conference tweets into one huge conversation, even though you may not be following all of those people.

You can create a hashtag unique for your business and use it in your marketing to help people find your company and the conversations around it. In fact, hashtags are a great way to use Twitter for customer service and support.

Step #13: Pinpoint Potential Local Customers

People often think that social media allows you to connect with people outside of your local geography. And while that is true, one of the great strengths of Twitter is the ability to focus on people in your own backyard.

Most businesses need local customers. You can use Twitter to help you find potential customers who live and work near your business. Use Twitter Advanced Search to find people near your location.

Twitter advanced search

Use the Advanced Search feature to find people by city and zip code.

Use the Places feature to identify your location by city or zip code. Twitter displays a list of people who are tweeting near that location.

Twitter local search

An example of a local search for “Tempe, Arizona” and the list of tweets in that area.

Use this tweet timeline to find people who may be potential customers. You can follow them or add them to a potential local customer list. It’s the first step to engaging them in conversation.

Take Your Twitter Use for Business to the Next Level

After you master these Twitter skills, there are still more ways you can use Twitter to meet your business goals. Here are a few of them to inspire you.

Your Turn

Use these suggestions to launch (or relaunch) your business’s Twitter presence.

What do you think? Are you ready to reboot your Twitter experience? Are you ready to jump into the Twitter pool? Share your experience and “ah-ha!” moments here with us.

Tags: , , , , , , , , , , , , , , ,

About the Author, Charlene Kingston

Charlene Kingston teaches small businesses how to build a strong online presence with a thriving community through her blog, free webinars, courses, ebooks and personal consultations at the Social Media DIY Workshop. Other posts by »




More Info
  • Grace wambui

    woooow! For one week trying to use twitter but unable to. You have made it easy for me. Good job. Thanks

  • Pingback: How to Use Twitter for Business and Marketing - WebPronto

  • Pingback: How to Use Twitter for Business and Marketing | Social Media … | Telia Directory Blog

  • Nick Messenger

    Hi Charlene,
    Really enjoyed your post – thank you! One thing that has puzzled me about Twitter is if you`re in 2 or more different niches can you have separate Twitter accounts for each niche?
    Nick

  • http://www.SelfEmployedKing.com/ Mike Kawula

    Helpful Charlene. Love using the advanced search, helpful. I defiantly have to create list, haven’t and I’m sure the filter will help. Have an Amazing Day!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Hi Nick. I’m glad you liked the article. You can have more than one Twitter account, and if you are servicing two niches, having multiple accounts can be a smart strategy to deal with that. I have multiple Twitter accounts! Just be a little cautious about starting another account. It means double the work. Make sure you can really benefit from having two platforms before you go down that road.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Hello Grace. I’m so happy to hear that I’ve helped you solve your Twitter challenge. Twitter was my first social media tool 5 years ago, and has a special place in my heart. Good luck to you!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks, Mike. Have an amazing day yourself!

  • Pingback: How to Use Twitter for Business and Marketing | Social Media Examiner « Omar Shinez

  • Pingback: youtube | How to Use Twitter for Business and Marketing + MORE 04/10/2013 | Free SEO Training

  • Talking Finger

    Definitely one of the best Twitter “how to’s” I have seen. Excellent job on this. Not only mechanical understanding for laymen, but also some good tips and tricks for successful targeting. The one aspect missing is the integration with Vine or rather Vine’s integration into Twitter. It’s early in the game I know, however recent studies of the integration have surfaced about how Twitter algorithms will shortly be encompassing Vine as a “promoted” type organic boost. Hashtagging on a created Vine video then Tweeting it out is supposedly going to be a powerful way to get found in search.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks for your great feedback. It was a tough decision on what to include and exclude from the article. In the end, I didn’t include things that had the potential of being more important in the future. I’ll let someone else write an entire article about this as more information becomes available. And thanks to your comment, more people now know about this! Thanks for sharing.

  • Talking Finger

    It’s being posted to my FB Page at 2pm and Tweeted out at 4. It was also included in my Paper.li online edition today :-)
    I fully understand what to include/not lol. Tough dance often times! How much is too much and how much speculation can you include. Ahhh the dance.

  • http://markfrisk.com/ Mark Frisk

    This is one of the best “Twitter for business” how-to’s I’ve come across. Very well done! I’m going to include it in the mix of training materials I provide to clients.

    It’s so thorough it even includes one of the tips I’ve been telling people for years:

    “Note: Many small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account.”

    I would add that one of the key benefits of a personal touch like this is that other users are much more likely to want to connect with a human being rather than a faceless entity. You’ll have a higher follow-back rate, deeper engagement, etc.

  • http://www.intervistedisuccesso.com/ Leonardo Plebani

    Well done post, loved it!
    I’m actually starting to build my audiance on my blog’s twitter account.
    Any suggestion how?

  • Samson

    This is very impressive

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Hi Mark. I love that I hit your Twitter button! Obviously, I agree with you, and love your explanation for my quick note inside the article. Rock on, Mark!

  • Pingback: How to Use Twitter for Business and Marketing | Cloud Werkes

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Hello Leonardo. The best thing you can do is start looking for people who are talking about things related to your blog. You can use the Twitter search feature to find specific words mentioned inside tweets. Check out the search results, find the tweets that are truly around your blog topic, and check out those people. You can follow them, and see what they are talking about. Jump into the conversation with them. Ask questions. Add comments. But be really friendly because people will be a little cautious with strangers at first. Good luck to you!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m glad you enjoyed it Samson!

  • Pingback: Twitter 101 - The NALA Blog

  • Dara Khajavi

    Twitter only lets you use 140 characters in each tweet. These 140 characters are quite powerful. Thanks for this great tutorial.

  • http://www.facebook.com/alexandre.chaves.75 Alexandre Chaves

    Congrats. Well done !

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Great post Charlene! One of the things I learned from SME is that it’s really important to put your complete details on your Twitter profile, so that people will not just be able to check out your Tweets, but relevant details about you, like your website address.

    Thanks SME! Keep that FIRE burning!

    ~John Lee Dumas

  • http://www.facebook.com/dana.tisdel Dana Durham Tisdel

    This is one of the most comprehensive twitter tutorials I’ve seen. Will definitely be sharing with my peeps!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are welcome, Dara. Best to you in your business Twitter journey!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m glad you enjoyed the article, Alexandre.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    So glad you enjoyed the article, John Lee. I believe filling out the full profile is one way to fully show up in your business. Here’s to showing up!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m so glad you enjoyed the article, Dana. And thanks for sharing it.

  • http://twitter.com/KBallett Kathryn Ballett

    Great “newbie” tutorial. I will share this with people that just don’t get twitter.

  • Derek

    Thank you ! Thank you ! For the very first time I’m getting an idea of how Twitter works ! And you’re the first person in the world that explains how the URLs are shortened – AUTOMATICALLY ! No one has ever explained that before !

  • http://twitter.com/valleerose24 Vallee Rose

    Have no idea how to add the twitter follow bottom to my blogspot or website – don’t understnad add html to the place where you want it- please help?

  • Pingback: How to Use Twitter for Business and Marketing | Social Media … | Powerful Gurl

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m glad that you liked the article, Kathryn. Thanks for sharing it.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks so much for sharing your comment, Derek. It’s comments like yours that make me happy to be a writer. I’m so glad that I was able to explain things so you get it. I love Twitter for my own business and want to share that enthusiasm with the world.

  • http://twitter.com/seterapia Giovanni Benavides

    Really enjoyed all information you provided, you covered all the bases and than some. Two years ago, I read a book on using tweeter and now it’s out of date. Vine has really picked my curiosity and don’t yet know how to maximize it and drive traffic to my site. Thanks again.

  • http://twitter.com/ARInayat Abdulrahman Inayat

    Thanks for such a great article! :)

    Excuse me: I want to ask you some questions :

    hmmm .. how many tweets do you think is a suitable for a brand per day ?

    Could you explain in short way how we could use headline in Twitter ?

    Could you help me with more cases stud for brands ?

    Thanks :)

  • http://www.antoniocalero.com/ Antonio Calero

    Wow….more than a post this is a whole trainng on Twitter. The only thing I would add is, use hashtags wisely and do not abuse of them. My experience tells me people tend to ignore tweets with more than 2 or 3 hashtags (especially of they are shown at random at the end of the tweet)

  • Linda Basta

    Wow! Really informative article. Needed a refresher on how to use Twitter.
    Thanks so much

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are welcome, Linda. I have a free ebook called Twitter for Beginner that you can check out. It’s due for an updating, but it will still help you. [http://socialmediadiyworkshop.com/2010/02/ebook-twitter-for-beginners/]

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks, Antonio. And I agree with your hashtag observation. I especially wonder when I see hashtags added that repeat words in the tweet, words that would be caught in a search anyway. Thanks for sharing!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Hello, Abdulrahman. Your questions can’t really be answered without more information from you. I suggest that you search online to find information and then you can see how it fits with your unique business challenges and audience. There are no answers that work for every situation.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m curious about using Vine, also. I’ve been making some videos to experiment. Do a search on this site and you’ll a great introduction to Vines for business that was published in the last two months.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Hi Vallee. Unfortunately, that’s a bigger question than I can anser in this reply. Do a search using the keywords Twitter follow button and the tool used to create your website, and you should find several blog posts that tell you how to do it. Good luck!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    :-) And thanks for the visibility! Always appreciated.

  • Pingback: How to Use Twitter for Business and Marketing | Social Media Examiner : DigitalSmith Group

  • http://twitter.com/emilydolores Emily Barran

    This came at a perfect time – I’m sitting down this morning to draft our strategy for social media (led by Twitter) on a new project at work. This post is really helpful to ensure I don’t forget anything!

    Thanks!

  • http://www.devdigital.com/ Dev Digital

    True useful information on Twitter. After reading this post I can say that Twitter is not only for sharing 140 characters message but it will becomes an strong social medium for every business and marketing strategy. Thanks for sharing Charlene

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are welcome! Thanks for adding to the conversation.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    So glad the timing worked out for you, Emily. Good luck with your strategy.

  • Pingback: How to Use Twitter for Business and Marketing | Social Media … | Complete Twitter

  • http://twitter.com/ARInayat Abdulrahman Inayat

    okay , thanks :)

    I know my answer it need more explanation because it’s so in general!

    but let make you one of the question so narrow so you could help me

    How I could use headline on Twitter .. Do u mean you advise us to use Hashtag on twitter in every tweets like a headline ? or you meant something else ?

  • Pingback: Corporate Gifts Ensure Brand Awareness | Corporate Products

  • http://twitter.com/HetfieldService Mel Hetfield

    You need to go to https://twitter.com/about/resources/buttons#tweet select the button you want, add your username and #tags. click the test tweet button to check it right, then copy the coding and place in your blog in the HTML area and near the top of your page. Need further help, tweet me. @hetfieldservice

  • Steve Wright

    This is a good comprehensive intro to Twitter although there’s a mistake in Step #4. @replies only go into the public feed of people who follow both the tweeter and the account they’re replying to.

    That’s why you see people putting a full stop/period before the @ – so even people that don’t follow the account they’re tweeting see it.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are correct, Steve. Thanks for that correction! There were two words missing from that sentence, and the great people at SME are fixing it now.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Here’s what I mean. There is a art to writing a great tweet. Rather than just being informative, it needs to capture the attention of the reader in a way that they want to read it. Here’s an example. If I’m linking to a blog post that tells people 5 ways to find local people on Twitter, I could write: Learn 5 ways to find local people on Twitter. That’s informative, but doesn’t capture attention. If I rewrite it, more like a headline, I might say: Are you missing out on potential customers right in your own backyard? The second one captures attention. There is nothing wrong with the first one, it is just a little boring.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks for jumping in, Mel!

  • Pingback: Social Boom: Part II | Meaghan-Social Media Marketing

  • Steve Wright

    No problem! Like I said, really solid article for people who are new to Twitter.

  • Nick Messenger

    Hi Charlene,
    Thanks for your reply. Is this one of those situations where it would be better to reply to a list rather than use a 2nd Twitter account?
    I must admit that Twitter looks so simple but there is certainly a lot to it!
    Nick

  • Cheyserr

    Great infographics. Using twitter allows your business to reach your customers and satisfy their demands in a medium that they are familiar with.

  • Pingback: charleston search engine marketing | Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and more + MORE 04/11/2013 | Search Engine Optimization

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Good point, Cheyserr.

  • Guest

    So glad I could help, Grace!

  • Pingback: FGCS Social Media Roundup -12th AprilFGCS Social Media

  • Pingback: Writing for (y)EU | How to Use Twitter for Business and Marketing

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You can’t reply to a list, Nick. You organize lists for reading, not writing. And I agree with you about Twitter. It’s simple, yes, but when you look closely, you can see how powerful it is. I’d recommend that you focus on one niche for now, build your Twitter skills and strategies, and then re-evaluate if you want to create a second account. Some decisions are hard to make without having experience. Good luck!

  • Pingback: How To Effectively Use Twitter For Expanding Your Business

  • http://twitter.com/Amandalucas36 Amanda Lucas

    Fantastic article, lots of changes going to be implemented with our company presence as soon as. Well done and thank you.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Glad to be part of building a strong online presence for your company, Amanda. Thanks for sharing here!

  • http://www.homespothq.com/ Tyler

    I notice you have buffer installed, too. I find it to be a tremendous time saver as well as a good way to not “clutter up” the feed.

  • http://webemergence.com/blog/ WebEmergence SEO

    As always….. great post. Very informative article on Twitter for business. Nothing more to add, think you covered the whole concept. Thanks.

  • http://www.pimediaservices.com/ Henry Smith

    Twitter can be used both for business promotion as well as promoting an online profile. You have to learn how to do it before you execute your social media marketing plan.

  • Pingback: How to use Twitter for business and marketing | AlphaGraphics Nottingham

  • Pingback: Social Media Tools for Work & Self Promotion | rabib03

  • Pingback: Twitter for Business Part 1 - The NALA Blog

  • Pingback: Using Twitter and Twitter tools for your (very) small business | Content Rambler

  • Pingback: Social Media Tools for Work & Self Promotion | junzhu2013

  • Pingback: How to Use Twitter for Business & Marketing - Web-Stepup

  • Pingback: How to Use Twitter for Business and Marketing

  • Pingback: Twitter Tips and Resources – Part 75 | Spotlight on Marketing

  • Pingback: Still a Little Confused about Twitter? Here’s a Helpful Article on How to Make it Work as a Marketing Tool… | Analytics Expert Blog

  • Pingback: Social Media Examiner Article: How to Use Twitter for Business and Marketing | Thoughts from a Social Media Manager

  • Pingback: Social Media Tools for Work & Self Promotion | amaansharma7blog

  • Taylor Richardson

    This is a great article! It is extremely descriptive on how to get a business account up and running. I believe Step 5 is key to having a successful account. Many people can talk on Twitter, but as a business, you must be smart. This takes experience as well as an in depth understanding of the customer.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    That’s a great observation, Taylor. Thanks for sharing your insights.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Good point, Henry. I recommend that business people start out with a personal Twitter account so you can practice without feeling like the world is watching.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks for your comment. Always appreciated!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I do like Buffer and I think it’s a great way to space out updates that you create in a short period of time, as you mentioned.

  • http://www.facebook.com/profile.php?id=513551650 Andrés Durán

    I was hoping to get your input in a situation Im having. I’m an avid twitter user but my company is planning to launch its twitter account. Would you recommend one overall account for the organization or individual accounts having in mind the different sports (=different audiences) we cover such as snowboard and figure skating? Thanks a lot.

  • Pingback: Twitter for Business Part 2 - The NALA Blog

  • http://twitter.com/ddmmkt DDM Marketing

    Charlene, you did it! Thanks for a comprehensive and informative article.

  • Pingback: Twitter - Page 2 - Virtual Assistant Forums

  • Pingback: Everything You Need To Set Up Your Own Gym | GYM FLOW 100

  • Pingback: Everything You Need To Set Up Your Own Gym | dietandworkout.net

  • Pingback: Why should I use Twitter for my business? | Superior Impact / Search Marketing Integration / MarketingSite®

  • Pingback: How to Use Twitter for Business and Marketing | Your How 2 Spot

  • Pingback: How to Use Twitter for Business and Marketing | Social Media Examiner | Joan Stewart --Finding Leads 4 U

  • Pingback: Why Leverage the Power of Business Marketing?

  • Melissa Kelly

    A lot of information, but I’m ready to dive in

  • Pingback: How to Improve Your Social Media Marketing Return on Investment | Social Media Examiner

  • Kelly K

    This is a perfect beginner’s guide. Thank you!

  • Paul Ricketts

    Great article, one tip Iv been meaning to use for a long time, is in bio, use a link that directs people to a specific landing page, that particularly engages twitter users, ie not home page, but Thanks Twitter user for bothering to look

  • lena

    do you know how to send direct message to my following at once ?

  • Vaishali Grover

    This may come a lill late for you, but perfect timing for me Charlene. Many thanks for this post. I needed this info. so much!!!
    I hate to admit that i seriously did not know bout the URLs thing…thank you very much for that!

  • Piyush Ranjan

    Nice post ! Twitter is very good for Internet Marketing. I read many blog which is about on how to use twitter but I really like your post. I learn many things through your post thanks for sharing with us….

  • eliza

    Hi,
    I have an online training website and have made a twitter account for my business. I want to mainly focus on graduate forum publicity to connect to potential students who are interested in courses that I offer or who would like to discuss about them.
    Does twitter have forums?
    How do I find forums related to graduates seeking information in these courses.
    Thanks in advance

  • Pingback: 5 Ways to Leverage Social Media to Increase Web Traffic | Marketing Wright

  • http://audiojungle.net/user/mlamanna Michael Christopher La Manna

    Thanks this was very helpful

  • Pingback: Best Practices for Twitter: Getting Customers in 140 Characters or Less #socialmedia #smallbusiness - End to End Designs

  • Gauhar

    All in one post…. Extremely happy to find this… Good job dear…

  • http://www.javellastreasures.com Javellas Treasures

    Great Information Thank You!

  • MJ

    I thought I was doing everything right until I came across this article. Thanks, Charlene! I am now exploring these tips that you’ve mentioned and making the most out of Twitter.

  • http://www.cobrapest.com Rob Sullivan

    Good Morning Charlene,
    I booked marked this post almost a year ago wham I joined Twitter. I finally got around to reading it just now and you have perked my interest in tweeting once again in fact I’m excited. I booked marked every link in this post to read and will start directly after I click submit here. Thank you so much for the information and see you soon in more of your blog.
    Rob Sullivan
    Cobra Pest Control

  • Richa Dhall

    Brilliant peace! Thankyou for helping me knowing more about Twitter. Highly appreciated.

  • RobynC

    Hi Charlene, Do you need to open a Business Twitter account from a personal one? If not, how do you sign up as a business only?

  • Samantha

    Great tips, found this very helpful!







Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures