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social media how toDoes your business have profiles on multiple social networks?

Looking for a way to manage your social media presence more efficiently?

Customizing Hootsuite lets you view, post, and schedule updates for top social networks from one centralized place.

In this article you’ll discover how to monitor and manage multiple social media profiles from a single, customized dashboard.

manage multiple social media profiles

Discover how to manage and monitor multiple social media profiles.

#1: Explore Monitoring and Publishing Capabilities

Hootsuite lets you organize information into tabs with up to 10 streams per tab (with unlimited tabs) and use up to three social properties with the free plan. With the right configuration, you can get a lot of mileage out of a free account.

You can add different types of properties from five major networks: Twitter, Facebook, Google+, LinkedIn, and Instagram. You can also connect to WordPress.com, but for this article, I consider that more of a blogging network than a social network. For each of these properties, you can choose to monitor certain information in streams.

If you want to maintain a free account, you can only add three properties to your Hootsuite account. For example, you could have a Twitter profile, Facebook page, and Instagram account. If you wanted more, you could upgrade to the $9.99 per month plan to add up to 50 profiles, but you may not need to.

Here’s what you can do with each social network and property type to help you make your decision.

Twitter Profiles

For Twitter profiles, you can monitor the news feed of everyone you follow, your mentions, your direct message inbox, your tweets, the tweets you’ve liked (favorited), and your tweets that have been retweeted by others. You can also track tweets scheduled to your profile through Hootsuite, tweets by new followers, tweets from people on specific Twitter lists, and tweets that match specific search queries in streams.

hootsuite twitter streams

Monitor your Twitter news feed, mentions, and tweets that match certain search streams.

In terms of publishing, you can send and schedule tweets, reply to tweets from your streams, and send direct messages.

Facebook Profiles

For Facebook profiles (personal), you can monitor posts you’ve made to your profile timeline (wall), events you’ve been invited to, and posts scheduled to your profile through Hootsuite in streams.

hootsuite facebook profile stream

Track posts to your Facebook profile, events you’ve been invited to, and scheduled posts.

In terms of publishing, you can send and schedule posts on your timeline, comment on posts you’ve made on your timeline, and reply to comments made to posts on your timeline.

Facebook Pages

For Facebook pages (business), you can monitor posts you’ve made to your page timeline, events you’ve created, posts scheduled to your page through Hootsuite, private messages, and unpublished posts (dark posts for ads). Additionally you can monitor posts made by others to your page, all activity related to your page in streams, and posts made by other pages on their own timeline (wall).

hootsuite facebook page stream

View posts you’ve made to your Facebook page and posts made by other pages on their own timelines.

In terms of publishing, you can send and schedule posts on your timeline, comment on posts you’ve made on your timeline, and reply to comments made to posts on your timeline. You can also comment on other page posts you’re monitoring in a stream as your page.

Facebook Groups

For Facebook groups you own, you can monitor posts made to the group timeline, all activity in the group, and posts scheduled to your group through Hootsuite in streams. In terms of publishing, you can send and schedule posts to your group, comment on posts in the group, and reply to comments made to posts in the group.

Google+ Pages

For Google+ pages, you can monitor your home news feed, posts you’ve made to your page, posts made by profiles and pages you’ve added to specific circles, posts scheduled to your page through Hootsuite, and posts that match specific search queries in streams.

hootsuite google plus stream

Monitor your Google+ news feed, posts to your page, and specific search queries.

In terms of publishing, you can send and schedule posts to your page, comment on posts you’ve made on your page, and reply to comments made to posts on your page. You can also comment on posts that appear in search or in your home news feed streams.

LinkedIn Profiles

For LinkedIn profiles (personal), you can monitor updates to your profile, your home news feed, and posts scheduled to your profile through Hootsuite in streams.

hootsuite linkedin profile stream

View your LinkedIn news feed, profile updates, and scheduled posts.

In terms of publishing, you can send and schedule posts to your profile. You can comment on updates in your home or updates stream only if someone else has already commented on the post.

LinkedIn Pages

For LinkedIn pages, you can monitor updates to your page and posts scheduled to your page through Hootsuite in streams. In terms of publishing, you can send and schedule posts to your page and comment on your own updates.

LinkedIn Groups

For LinkedIn groups, you can monitor all discussions, popular discussions, and posts scheduled to the group through Hootsuite in streams. In terms of publishing, you can send and schedule posts to groups and comment on posts. Surprisingly, this is possible regardless of whether you’re an admin of the group.

Instagram Profiles

Last but not least, for Instagram profiles, you can monitor your home news feed, your own posts, your latest followers, the latest people you’ve followed, posts you’ve liked, and popular posts throughout Instagram. You can also monitor posts you’ve scheduled to your Instagram profile through Hootsuite, those from specific users and locations, and with specific hashtags.

hootsuite instagram stream

Track your Instagram posts, posts by specific users, and hashtags.

In terms of publishing, you still have to publish through the Instagram app. Hootsuite can facilitate the process by allowing you to create your update through their platform on your desktop and send you a notification on your mobile device to finish up the rest. However, in the browser, you can still comment on Instagram posts, which is nice.

#2: Choose Properties to Manage

Now choose your three main properties. This is entirely up to you. If I were to make a decision based on wanting to keep a free account, but also wanting to create a powerful monitoring hub for my social media presence, I would choose my Twitter profile, Facebook page, and Facebook group.

I would choose them because I could do just about anything with Twitter on Hootsuite, such as create a ton of searches and engage with specific people in Twitter lists. I could also monitor my private messages on both Twitter and Facebook and keep tabs on my private group activity and schedule posts, so it never gets too quiet.

So those are some things for you to think about. If you don’t have a Facebook group but you get a lot of leads from Instagram, you would obviously choose that instead.

#3: Create a Priority Tab

Once you’ve chosen your three main properties, it’s time to create your priority tab to track important information for your accounts. This is the tab of information that, if you only were to check one thing on social media all day, this would be what you’d check. For me, that would be mentions, private messages, posts to my page (the place you’d be most likely to find page spam), updates from the Twitter list of people I want to engage with most, and discussions from my group.

hootsuite priority tab

Create a priority tab to track key information for your social accounts.

#4: Monitor Brand Mentions

Create a tab for brand mentions if keeping up with that information is important to you. Twitter and Instagram, in particular, would be the way to go, the latter if people are posting pictures or video of your product.

In my case, my “product” is my content. Hence, I monitor blog posts for people who tweet but don’t mention my Twitter handle.

hootsuite monitor mentions

Monitor your brand mentions.

#5: Track and Comment on Updates to Facebook Pages in Your Industry

One of the best uses of Hootsuite in conjunction with Facebook pages is to create a tab of the latest updates from Facebook pages in your industry. These are pages that are not your competitors, but whose audiences contain your target customer base. Also, add pages of current and potential customers.

hootsuite facebook pages

Track the latest updates from Facebook pages in your industry.

This will ensure you get in a comment daily, assuming each page comments daily.

#6: Go Beyond the Main Networks With Free Apps

Here’s the best part about Hootsuite: the free apps.

Want to monitor the analytics of your latest YouTube videos, stay on top of your favorite subreddit, or keep up with mentions of your name across the web in Hootsuite streams? You can add free apps for Hootsuite like YouTube, Reddit, and Hootsuite Syndicator (using a Google Alerts or Talkwalker Alerts RSS feed).

hootsuite apps

Add free applications to your Hootsuite dashboard.

To add streams like this, click on your Add Stream button in the tab where you want to add the stream, and then click on Apps.

hootsuite add app

Click Apps to add a stream to your tab.

Click the Get More Apps button if you don’t see the app you want to install in the initial list.

Note that apps are provided by third parties, not Hootsuite. Some apps are created directly by the company to which the app connects (for example, Tailwind created their own app for Hootsuite). Other developers have created other apps. Be sure to read the reviews for any app you install to ensure it’s legit before entering your account information.

hootsuite app review

Read the reviews for any app before installing it.

You’ll find free (and paid) apps for email marketing, video hosting, CRMs, analytics, and much more. These will allow you to monitor even more information inside your Hootsuite streams.

In Conclusion

As you can see, there’s a lot you can do with a free Hootsuite account in terms of social media monitoring, social media engagement, and beyond.

What do you think? Do you monitor any of your social accounts with Hootsuite? Please let us know how you use it in the comments below!

customize hootsuite to monitor and manage multiple social media profiles

Tips about how to monitor and manage multiple social media profiles from a customized dashboard.

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  • Scheduling updates for social media profiles has become very important to be active and engaging with target audience. There are so many free app/tools that can be used for this purpose. Hootsuite and buffer app are the most useful for that purpose.

    This is really a very useful post and I would recommend it to all social media marketers. Many Thanks!

  • Thanks Amit! 🙂

  • Thanks Amit! 🙂

  • Enjoyed and fell in love. Thanks for this kind of unique informations. Damn, going to follow this. 🙂

  • Leeann

    I was curious what you think about doing similar posts across platforms. Like if you have a new blog post and want that to be promoted across all your platforms, is that a bad thing to have similar posts? How much do they need to be varied other than the given like twitter is 140 characters with #’s.

  • Thanks! 🙂

  • Creating custom posts per social network is ideal when you’re promoting something important. I tend to do the same post across multiple networks though using the title, link, and featured image. For those that don’t have a lot of time to spare, if you created a strong title for your blog post in the first place, that should be all you need.

  • Joshua Price

    Hootsuite has some powerful posting and monitoring tools. But their credit system that they use for generating reports is ridiculous. The monthly credits given allow only very basic reporting, for one entity. If you need to pull reports for multiple properties, you’d end up spending $100’s of dollars. This makes even less sense when you look at almost every other service out there that bakes reporting into your monthly fee!

  • Hey Kristi, Thanks for the awesome post! 🙂 As following my opinion about hootsuite: It’s the best tool for managing Twitter, Facebook and Linkedin. I don’t find any option for managing for Google plus profile there, they only allows to post in G+ pages. Even I couldn’t use hootsuite for managing my instagram account. Do you know any alternative tool for G+ profile & instagram management?

  • Naveen

    Very needful information..help full post.

  • That’s true! While on the side, Buffer provides good analytics report. Even on the free plan, we can get weekly/monthly reports about the channels we integrated!
    The new look in Hootsuite (beta) does provide a good view on analytics ( comparing to the old one), still it is incomplete.

  • I’m totally biased, but I love the way Agorapulse helps me manage multiple accounts — esp. Instagram. SUCH a time saver!

  • Thanks Kristi, great article as always. I use Hootsuite to manage client accounts. I do like it a lot. It comes in very handy.

    Quick question: In your experience do you think Hootsuite is better than Buffer or Postplanner?

  • I might try that one. Thanks

  • samad nexus

    impressive tool thanks for share it

  • I don’t use HootSuite for reporting. I just use them for monitoring in the columns as shown in the post. 🙂

  • Unfortunately, the best any tool can do with Instagram, including HootSuite, is send you reminder to your mobile to post using the Instagram app as Instagram hasn’t opened their API to third party tool posting.

    As for Google+ profiles, the only tool that I’m aware of that allows you to post to them is BuzzBundle http://www.buzzbundle.com/ – everything else is Google+ pages only.

  • They did just add a few new networks to their collection, which I’m planning on trying out soon. 🙂

  • I think they are all good for different purposes.

    HootSuite I love for monitoring purposes. Even if you just used it for Twitter, you could run columns for your mentions, direct messages, keyword searches, and tons of Twitter lists. Neither Buffer nor Post Planner can do that.

    Buffer is great if you know what you want to post and want to put it into a queue so that your posts go out at specific times. But it won’t help you monitor your mentions, direct messages, keyword searches, Twitter lists, etc. And it won’t give you any help on what to post.

    Post Planner is perfect for those who either don’t know what to post or want to post things that are proven to be a hit with social media audiences. You just type in keywords or popular publishers in yoru niche, and Post Planner will suggest the best posts to share. You can then schedule them into a queue for your Facebook and Twitter profiles / pages. And with the right IFTTT recipes, you can have those same posts go out to your LinkedIn, Pinterest, Instagram, and other profiles.

    But like Buffer, Post Planner won’t help you monitor your mentions, direct messages, keyword searches, Twitter lists, etc. And it won’t give you any help on what to post.

    So that’s why I use multiple tools. Different ones are good at different things, and with the right combination, you get the best features at the best prices.

  • You’re welcome! 🙂

  • As far as analytics from a tool goes, I like Sendible’s. But it’s pretty pricey, depending on the number of networks you need to connect to. Facebook Insights and Twitter Analytics does a pretty good job though.

  • Joshua Price

    I apologize for going off on a bit of a tangent with my comments. I agree that their monitoring abilities are quite good. And as you mentioned in other comments, like many of us, you are using multiple services to perform tasks.

  • No worries. 🙂

  • Awesome! Thanks for the response. I really appreciate it.

  • euhero

    This is very helpful. It really is an advantage if one knows how to effectively manage multiple social media profiles. Have you heard about Mass Planner? It would be great to read a reaction about it coming from you.

  • I have used it, and I must say it has very unique features from other social media management tools. From what I remember, it’s the only tool out there that you can use to schedule posts to Google+ profiles & communities, Facebook & LinkedIn groups (regardless of ownership), and other top networks.

    They would have my 100% support if their application ran on a browser, but right now, they are a Windows-only desktop software and in order for scheduled posts to be published, the software has to be up and running. As a Mac user, that makes things a bit complicated. But if you have Windows, definitely give them a go.

  • Lauren Shildmyer

    MomentFeed. You can manage multiple social networks including Facebook, Foursquare, Twitter, Instagram, Yelp AND Google+ at both the brand and location level all in one application.

  • Thanks Kristi for the kind information of instagram! BTW, Buzzbundle is totally new to me! I’ll check that out. 🙂

  • Thanks Lauren! 🙂

  • Geraldine Campagne Chapman

    Has anyone used Social Report to manage multiple pages and channels? I can’t seem to find much about it and would love to hear if anyone else has used it and if they find that it meets their needs.

  • I haven’t used the publishing side of Social Report, but I love their daily reports. I have my Google Analytics, social accounts, etc hooked up to it, and every day, I get a summary of all my stats and activity in an email. It’s awesome.