Essential Google+ Marketing Resource: A Complete Guide

social media how to Do you want to learn how to market yourself and your business on Google+?

Are you looking for a resource to guide your Google+ marketing efforts?

Whether you’re marketing on Google+ as an individual or as a brand, these expert articles will help you manage your presence, promote contests and use Google +Post Ads, and more.

Each of these articles will help you understand and master a specific part of marketing on Google+.

Get Started With Google+

Google+ Success: What Your Business Needs to Know About Google+: In this Social Media Marketing podcast episode, Martin Shervington shares why he values Google+ and the benefits you can get from it. Listen in to learn what Google+ can offer your business and the best ways to get started.

social media examiner martin shervington google plus article

Start networking with a personal profile, and then add a business page.

Build Influence, Relationships and Engagement

How to Use Google+ to Expand Your Business Influence: Find several ways you can take advantage of Google+ to gain more exposure for your content and your business, such as how to claim authorship and use other Google+ features to participate in communities. These tips will help you establish authority, increase visibility and grow an audience.

social media examiner kristi hines google plus article

Set yourself up with Google authorship to increase trust in your content.

How to Encourage Google+ Fans to Share Your Content: Do you want to find Google+ fans who love what you do and will share it with others? Learn how to use Google+ circles, ripples and searches to identity, monitor and connect with brand evangelists who want to tell the world about you.

social media examiner martin shervington google plus article

Find influencers on Google+ by flipping cards and researching ripples.

How to Grow Your Google+ Engagement: Here are five effective things you can do to take your engagement on Google+ to a whole new level. Use these methods to engage, make your page findable and build long-lasting relationships with your core audiences.

social media examiner megan conley google plus article

It’s easy to let website visitors know they can find you on Google+.

6 Ways to Maximize Your Google+ Engagement: As the number of people who add their content to Google+ grows, it’s important to optimize your social media posts to generate the engagement that keeps them from getting lost in the stream. Follow the lead of larger brands and use these tips and tricks to increase the engagement activity on your own posts.

social media examiner megan conley google plus article

Use simple operators to add boldface, italics and strikethrough to your update text so it stands out in the stream.

Market From a Community

How to Create a Google+ Community to Grow Your Business: When you bring conversations to a central place and encourage collaboration, you provide value for your audience. In this article you’ll find out how to create a Google+ community to connect with people and keep them coming back.

social media examiner martin shervington google plus article

Have you considered marketing through a Google+ community?

Promote Your Contests

How to Use Google+ for Social Media Contests: Although restrictions apply, there are ways to promote your contests successfully on Google+. Follow these three examples to leverage Google+ as a core component of your own social contest strategy.

social media examiner megan conley google plus article

Take advantage of Google+ to promote your social contests.

Understand Google+ Advertising

How to Use Google +Post Ads to Amplify Your Content: Find out what Google +Post ads are, how to optimize them and how you can use them to promote your business to a wide online audience.

social media examiner marcela de vivo google plus article

Google +Post ads let you promote your Google+ posts on websites that serve Google ads.

Hold Hangouts and Helpouts

Google+ Hangouts: What Marketers Need to Know to Get Started: This Social Media Marketing podcast episode features Brandee Sweesy. Brandee shares how she uses hangouts to promote her content. Listen in to learn different techniques for branding your own hangouts and the best ways to promote attendance.

social media examiner brandee sweesy google plus article

Make sure your hangout is branded with your name and a website address.

10 Ways to Get Live Viewers for Your Google Hangouts on Air: Hangouts are changing the way brands connect with audiences to share advice, interview influencers and more. This article shows how to use branding, headlines, audience engagement, trailer videos, hashtags and YouTube links to bring more viewers to your Google hangouts on air.

social media examiner ryan hanley google plus article

A pre-roll hangout teaser lets people see what’s coming up.

How Google Helpouts Can Grow Your Leads and Your Business: Helpouts are a marketplace that connects people who need help with those who can provide assistance, over live video. Find out how to position yourself as an expert, generate leads and make money by using Google helpouts to share your knowledge and expertise.

social media examiner joel comm google plus article

Google helpouts let you provide one-to-one, on-demand help to customers—for free.

Use Tools for Google+ Marketing

13 Google+ Tools to Improve Your Marketing: If you want to dominate social media, you have to distribute rich media content efficiently and effectively. Google+ helps you do that and more. Use these tools and tips to use Google+ analytics, drive traffic to Google+ with +Post ads, segment your audience, integrate audio and improve posts.

social media examiner ryan hanley google plus article

You can get some useful metrics from Google+ if you use the right tools.

3 Google+ Tools That Take Your Marketing to a New Level: Grow your presence on Google+ with Friends+Me, Do Share and Steady Demand. These are great tools to share more effectively, audit and analyze your Google+ page.

social media examiner ian cleary google plus article

Save time by cross-posting Google+ updates to other social networks.

To find more tips, tactics and strategies, view a complete library of Google+ articles.

What do you think? Is Google+ a part of your social media marketing strategy? What articles have helped you develop a successful Google+ marketing presence? Please leave your thoughts and comments below.

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About the Author, Lisa D. Jenkins

Lisa D. Jenkins, an Associate Editor at Social Media Examiner, specializes in Social and Digital Communications for destinations organizations and businesses in the travel and tourism industry. Other posts by »




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  • Bill Tozzo

    Epic post Lisa and Michael. You guys just keep bringing it! If you have time for one question I would really appreciate it. I would like to post my blog posts to Google+ as well, but only the first paragraph or two, then with a “Read More” link. Is this approach ok for SEO, or will I get dinged for duplicate content? Would it be better to just write a short one paragraph summary?

  • RSheetz

    What is the difference in reach between Circles and Followers? I understand you can only have 5000 in your Circles, but unlimited Followers, but that you can’t include your Followers in posts. Is this accurate?

  • Guest

    Hi, Bill. I’m glad you find our articles helpful! That is a great question. Because things with Google and SEO change so often, I think it’s a good one to ask in our Networking Club on LinkedIn. https://www.linkedin.com/groups/Social-Media-Marketing-Networking-Club-5088154

  • http://www.LisaDJenkins.com/ LisaDJenkins

    The difference in reach ultimately comes down to the Followers the comprise a Circle. If the Followers in one Circle have a larger Ripple effect than the Followers in another of your Circles, the Circle with the larger Ripple effect will have a wider reach. You can learn more about Ripples in this article http://www.socialmediaexaminer.com/encourage-google-fans-share-content/

    I’m not clear on what you’re asking in the second part of your question. If you’re asking if a business can tag a Follower with a + or add a Follower to the ‘To’ recipients on a post, the answer is yes; in just the same you add a Circle. That said, I caution every business to be extremely careful with this tactic because it can easily be viewed as a spamming behavior.

  • http://www.LisaDJenkins.com/ LisaDJenkins

    Hi, Bill! I’m glad you find our articles valuable. Your question is a good one. Because I’m not an SEO expert, and because things change so rapidly with SEO and Google and social, I’d like to suggest you ask it in the Networking Club on LinkedIn. Here’s the link for that :) http://www.linkedin.com/groups/Social-Media-Marketing-Networking-Club-5088154

  • Chris Picanzo

    I hope you don’t mind me adding my 2 cents on your question, That is perfectly ok to do that. I would suggest doing it directly instead of a third party app that posts for you from your blog, as third party apps aren’t as accepted as posting directly to the platform G+ ect. When you put your post link in the write a post area it will pull up your meta info for that post and show just that and you would have to click through to read the rest. That is the best way to do it, it is not duplicate content when posting it to a social site it will actually work as a link back to your site/blog when you post it to G+.

  • http://www.ChefLeeZ.com/ Chef LeeZ

    A lot of really good stuff here. I didn’t know of ripples before today. Now I have to learn how to turn them on? A word of caution in promoting on G+ by way of competitors being G+ review guidelines are extremely week and competitors contacts could quickly ruin your presence with undeserved poor reviews!

  • http://www.LisaDJenkins.com/ LisaDJenkins

    Ripples are easy to find! Simply click on the down arrow found in the top right corner of any post and choose View Ripples from the menu. A new window opens to let you explore the reach of others who’ve re-shared the post from the source.

  • treb072410

    Great post guys! Thanks for sharing I really had a great read! Thanks for sharing!..

  • http://www.propertyventures.co.za/ reguru01

    Great Google+ post & resources, thanks a lot Lisa!

  • Pashito

    I wonder if you can help me with this:

    Google has created an official page for my business but I already have one. How do I transfer to the new one without losing all my followers?







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