5 Tips to Sell Your Blog
Do you wonder if your blog has the potential for a big payoff?
Here are 5 tips to position your blog to attract corporate buyers.
The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments.
But for many, it may seem like selling your blog isn’t even a remote possibility. Perhaps you’re still trying to figure out how to make it attractive for readers.
As you consider what’s next for your blog, start thinking like an entrepreneur and recognize that your blog has the potential to earn income like any other business.
Here are tips to take your blog to the next level, while making it more attractive for corporate buyers. 
Copyright Fair Use and How it Works for Online Images
You’ve heard the adage that a picture is worth a thousand words, but when that picture is protected by copyright, the picture is only worth three words: cease and desist.
OK, that’s kind of a lawyer joke. But it illustrates how protective people are about finding their images used online without permission.
Copyright laws were established not to give the author the right to deny their work to other people, but instead to encourage its creation.
Article I, Section 8, clause 8, of the United States Constitution states the purpose of copyright laws is “to promote the Progress of Science and useful Arts, by securing for limited times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.”
It’s a delicate balance between the rights of the creator and the public’s interest. When in conflict, the balance tips more heavily toward the public’s interest, which is often contrary to what the creator believes to be fair or just.
This article will cover exactly what copyright is and what it covers.
And then we’ll look at the concept of fair use as it pertains to using images online. The goal here is to better understand how to use images others create in a way that is both respectful of the author’s ownership rights and allows others to use it.
Small Businesses Set to Excel with Social Media in 2012
Do you own a small business? Are you tired of hearing how big businesses are succeeding with social media?
If so, Social Media Examiner has some exciting news…
But first, much has been said about big companies such as Red Bull and Cisco, and how they harness social media to drive massive traffic to their sites and generate enormous sales.
But when small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals.
4 Steps to Selling With Social Media
Are you wondering why your social media efforts aren’t working?
Social media success sometimes appears arbitrary.
Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”
Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.
If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components:
Does Facebook Fan-Gating Hurt Facebook Engagement?
Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.
It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?
What is Fan-Gating?
Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown to users who already Like your page and one to those who have not Liked the page.
The non-fans are encouraged to Like in order to “unlock” the content behind the tab. Because information about whether a user has Liked your page is easily accessible through Facebook’s Graph API, it is relatively easy to implement a gate, or “reveal tab” as it is sometimes called. There are many companies that provide tools to do this and a list of some of them can be found here.
6 Ways to Track the Impact of Social Media on Public Relations
Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?
This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).
Why social media and PR?
As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.
Social media networks like Twitter provide a new level of access to reporters that open dialogue in new and exciting ways. As social media sites become the “source” for news and breaking stories, marketers are seeing media coverage spread more rapidly than ever before.
Augmented Reality: 5 Ways it Can Change Your World
Have you heard of augmented reality? This new technology will have a profound impact on businesses. Keep reading to learn why…
Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.
At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.
If you’re unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.
Here’s a cool augmented reality video to check out.
Have a look at these five examples of what has been achieved using this technology so far and get excited about what this could lead to in the future!
