8 Brands That Benefit From Guest Blogging

social media viewpointsGuest blogging is one of the most efficient, yet misunderstood, social media marketing tactics.

It’s not new. In fact, it’s almost as old as blogging itself.  It started becoming a standout tactic just a few years ago.

This post answers one of the most frequently asked questions: Is guest blogging good for “big guys?”

By the way, “guest posting, the time waster” is one of the myths I busted in my previous post for Social Media Examiner. Today’s article is one more argument in favor of guest blogging.

Guest blogging is about placing your content for free outside of your own blog to increase its reach. A guest post thus is a piece of content you write for someone else’s blog and include your author information to build exposure and awareness of your brand.

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30 Social Media Predictions for 2012 From the Pros

social media viewpointsHow will social media impact businesses in 2012?

We sought expert opinions from a wide range of pros you’re likely familiar with.

We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009.

To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. Here are their predictions of where social media is headed in the next 12 months.

#1: Businesses consolidate social media activities

Michael Stelzner

Michael Stelzner @mike_stelzner

As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. What used to be simply Facebook and Twitter is now Google+, LinkedIn, Facebook and Twitter (and who knows what’s next). On top of this, you have many specialty networks like Foursquare, Yelp and Instagram.

The old mantra of “be everywhere” will quickly be replaced with “be where it matters to our business.”

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12 Google+ Marketing Tips From the Pros

social media toolsAre you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place.

We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 12 ways you can use Google+ to promote and market your business.

#1: Personalize your page URL

Ben Pickering

Ben Pickering @bpicks

Carly Simon’s 70′s hit “You’re So Vain” gave vanity a bad name. But using a so-called “vanity URL” can be a smart move when it comes to your online presence.

While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.

By default, Google+ page URLs look like this: https://plus.google.com/103145815507039304597/posts. It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help.

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How to Use Social Partnerships to Amplify Your Marketing

social media how toWould you like to combine forces with another company in a collaborative promotion?

Want to know why this is wise and how to do it? Keep reading…

Going Beyond the Customer

Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.

Thinking that the “social” in social media marketing is all about your relationship with consumers is constraining.

Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to engage your target customers.

While social channels facilitate new ways of tapping into “partners” and as the line between personal and professional relationships has blurred, it is important to view business relations in a new—and yes, more social—light.

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5 Reasons Your Business Should Be Blogging

social media viewpoints

Does your business blog?

Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value?

Keep reading. This article will help you (or someone you know) understand the value of a business blog.

Is Google the Only Reason to Blog?

I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?

For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!”

But for those persons and companies that have watched the magic of blogging and its effect beyond SEO, the answer would be a resounding, “Of course!”

That’s what this article is all about. There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there.

In fact, here are 5 other powerful reasons why you should be blogging, and I look forward to hearing what you would add in the comments section at the end.

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