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    Category: View Points

    Augmented Reality: 5 Ways it Can Change Your World

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    Have you heard of augmented reality? This new technology will have a profound impact on businesses. Keep reading to learn why...

    Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.

    At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.

    If you're unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.

    Here's

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    Win Free Tickets to Facebook Success Summit 2011

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    **UPDATE:  We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to the Facebook Success Summit is Theodore Sturos, read his comment here. The winner of the Twitter contest is Kim Isles. Thanks to everyone who participated in the event. We look forward to seeing you all in a couple of weeks!**

    Want to win a free ticket to the largest online Facebook marketing event of the year?

    Social Media Examiner has worked hard to bring you our second-annual Facebook Success Summit. It's even

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    Top 10 Small Business Facebook Pages: 2011 Winners!

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    Small businesses can stand out in a big way with Facebook. If you're looking for some creative examples of Facebook pages from the small guys, look no further!

    More than 1400 nominations came in from our contest.

    Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

    None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media

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    Social Media Promotions and the Law: What You Need to Know

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    Are you thinking of using social media contests?

    Do you understand how the law could impact your activities?

    Keep reading to learn more…
    Why Legalities?
    One of the best ways to grow your business is to give stuff away.

    Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.

    Sponsoring or hosting a giveaway comes with rules and regulations that many don't know or understand.

    Continue Reading about Social Media Promotions and the Law: What You Need to Know →

    5 Tips for Using Humor in Your Social Media Activities

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    Can you remember something funny? Humor can go a long way with social media.

    Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.
    Why humor?
    It's no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?

    Adding humor to your social media strategy can be a great way to get people's attention.

    If you appeal to your audience emotionally,

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    3 Ways to Prepare Your Business for Social Search

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    Is your business ready for social search? In this article I'll reveal what you need to know and what you need to do to prepare for social search.
    The Emergence of Social Search
    Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it's unfolding differently than I expected, with Google leading the charge.

    It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all

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    Why Marketing Hurts Your Growth and What to Do About It

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    Have you noticed the tried-and-true forms of marketing are rapidly losing their luster? People aren't responding. Prospects are harder to find. Customers are tuning out.

    As a marketer or business owner, what in the world can you do to grow to your business? I've struggled with these very issues.

    I've got good news and bad news for you. The good news: You really can rapidly grow a loyal following. The bad news: You may need to rethink the way you market your business. If you're ready for change, keep reading.

    In this article I'll reveal

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    Will Groupon Really Boost Your Local Business?

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    Groupon has been hailed as the new miracle advertising tool. It has also been accused of being a ruthless corporate giant, preying on the ignorance of small businesses.

    Since its inception in November 2008, Groupon (think social media meets coupons) has transformed the way local businesses promote their products and services.

    How does it work?

    First, you agree to become a featured business on their network. You then reduce your product or service price by 50% or more. Groupon promotes the deal and gets new customers through your doors.

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    3 Rewards and 3 Risks of Making Customers Brand Ambassadors

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    Are you prepared to put your customers in charge of your brand… literally?

    What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they're willing to give up.

    Marketers are just coming to terms with how to deal with customers having free rein to either praise or bash their companies, but I think there may be a new trend on the horizon—the customer brand ambassador.

    You have customers who love your

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    How Social Media Helps Journalists Break News

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    Social media is transforming the way journalists break news.  Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.

    He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.

    The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.

    Record. Upload. View.

    Without a news crew standing nearby, this death may have gone unnoticed and

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    Should You Advertise on Facebook, LinkedIn or Twitter?

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    Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.

    All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the "earned" and "owned" aspects

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    The Future of Geolocation: What is Coming?

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    Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.

    Other apps have been popping up as well, as geolocation takes center stage in the mobile arena and users flock to apps that create games from typical situations and offer rewards for users.

    Two years later, check-ins are old news and the still-young area of geolocation is evolving to keep users interested. Apart from gamification through leaderboards and badges (or

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    7 Tips for Selling Executives on Social Media

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    Are you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?

    Don’t worry. You aren’t alone.

    I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.

    This article will share 7 tips

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