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    3 Ways to Prepare Your Business for Social Search

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    Is your business ready for social search? In this article I'll reveal what you need to know and what you need to do to prepare for social search.
    The Emergence of Social Search
    Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it's unfolding differently than I expected, with Google leading the charge.

    It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all

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    Why Marketing Hurts Your Growth and What to Do About It

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    Have you noticed the tried-and-true forms of marketing are rapidly losing their luster? People aren't responding. Prospects are harder to find. Customers are tuning out.

    As a marketer or business owner, what in the world can you do to grow to your business? I've struggled with these very issues.

    I've got good news and bad news for you. The good news: You really can rapidly grow a loyal following. The bad news: You may need to rethink the way you market your business. If you're ready for change, keep reading.

    In this article I'll reveal

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    Will Groupon Really Boost Your Local Business?

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    Groupon has been hailed as the new miracle advertising tool. It has also been accused of being a ruthless corporate giant, preying on the ignorance of small businesses.

    Since its inception in November 2008, Groupon (think social media meets coupons) has transformed the way local businesses promote their products and services.

    How does it work?

    First, you agree to become a featured business on their network. You then reduce your product or service price by 50% or more. Groupon promotes the deal and gets new customers through your doors.

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    3 Rewards and 3 Risks of Making Customers Brand Ambassadors

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    Are you prepared to put your customers in charge of your brand… literally?

    What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they're willing to give up.

    Marketers are just coming to terms with how to deal with customers having free rein to either praise or bash their companies, but I think there may be a new trend on the horizon—the customer brand ambassador.

    You have customers who love your

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    How Social Media Helps Journalists Break News

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    Social media is transforming the way journalists break news.  Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.

    He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.

    The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.

    Record. Upload. View.

    Without a news crew standing nearby, this death may have gone unnoticed and

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    Should You Advertise on Facebook, LinkedIn or Twitter?

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    Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.

    All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the "earned" and "owned" aspects

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    The Future of Geolocation: What is Coming?

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    Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.

    Other apps have been popping up as well, as geolocation takes center stage in the mobile arena and users flock to apps that create games from typical situations and offer rewards for users.

    Two years later, check-ins are old news and the still-young area of geolocation is evolving to keep users interested. Apart from gamification through leaderboards and badges (or

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    7 Tips for Selling Executives on Social Media

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    Are you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?

    Don’t worry. You aren’t alone.

    I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.

    This article will share 7 tips

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    5 Ways to Use Social Data to Grow Your Business

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    Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

    Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

    In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.
    #1:

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    8 Keys to Blogging Success

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    Are you considering starting a blog? Maybe your blog isn't working for you? Blogging is one of the hottest ways to build business online.

    It's changed considerably from the early days of "dear diary" and "angry conspiracy theorist" blogs. Even Time Magazine has started honoring their "Best Blogs" of the year.

    Here are eight questions to ask--keys if you will to blogging success.
    #1: Are You Passionate?
    In The New Rules of Marketing & PR, David Meerman Scott urges would-be bloggers to "be passionate about and want the world to know

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    Top 10 Social Media Blogs: The 2011 Winners!

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    Social media is a big subject. If you're looking for some reliable places to go for the best tips and social media tactics, look no further!

    Our second-annual contest generated more than 300 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).

    The following are the winners of Social Media Examiner's Top 10 Social Media Blogs for 2011.

    If you're looking to master all that social media has

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    What Your Business Needs to Know About Social Graphs

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    Are you familiar with the term social graph? Can you easily describe what one is, and better yet, why they're significant to the marketing of your business on the social web?

    Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today, it will also help you foresee emerging trends. This will significantly help you be fully prepared when new web technologies are launched.

    The term social graph was first used a few years ago by Facebook CEO Mark Zuckerberg, specifically in reference to

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    3 Ways to Close the Gap Between Social Media and Direct Response

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    Does the phrase direct marketer conjure up sleazy images? If you thought yes, you're not alone.

    Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.

    So why are social media and direct response considered mutually exclusive?

    Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media "purists" when he said, "Those making the most money

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