Category: View Points

Are you thinking of using social media contests?

Do you understand how the law could impact your activities?

Keep reading to learn more…
Why Legalities?
One of the best ways to grow your business is to give stuff away.

Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.

Sponsoring or hosting a giveaway comes with rules and regulations that many don't know or understand.

Continue Reading about Social Media Promotions and the Law: What You Need to Know →

Can you remember something funny? Humor can go a long way with social media.

Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.
Why humor?
It's no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?

Adding humor to your social media strategy can be a great way to get people's attention.

If you appeal to your audience emotionally,

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Are you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?

Don’t worry. You aren’t alone.

I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.

This article will share 7 tips

Continue Reading about 7 Tips for Selling Executives on Social Media →