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    Category: View Points

    5 Reasons Your Content Marketing Must Address Price

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    Do you openly reveal your pricing online?

    The way people shop has now completely changed.

    We know that if we look hard enough online, we can usually find what we're looking for.

    And that includes the price of any product or service.

    Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.

    Continue Reading about 5 Reasons Your Content Marketing Must Address Price →

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    8 Brands That Benefit From Guest Blogging

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    Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics.

    It's not new. In fact, it's almost as old as blogging itself.  It started becoming a standout tactic just a few years ago.

    This post answers one of the most frequently asked questions: Is guest blogging good for "big guys?"

    By the way, "guest posting, the time waster" is one of the myths I busted in my previous post for Social Media Examiner. Today's article is one more argument in favor of guest blogging.

    Guest blogging is about placing

    Continue Reading about 8 Brands That Benefit From Guest Blogging →

    How to Use Social Partnerships to Amplify Your Marketing

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    Would you like to combine forces with another company in a collaborative promotion?

    Want to know why this is wise and how to do it? Keep reading…
    Going Beyond the Customer
    Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.

    Thinking that the "social" in social media marketing is all about your relationship with consumers is constraining.

    Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to

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    5 Reasons Your Business Should Be Blogging

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    Does your business blog?

    Have you been thinking it might be time to consider a blog, but aren't sure (a) you can pull it off and (b) it will provide value?

    Keep reading. This article will help you (or someone you know) understand the value of a business blog.
    Is Google the Only Reason to Blog?
    I have a question for you, and it's a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?

    For many, especially execs who don't necessarily "get it"

    Continue Reading about 5 Reasons Your Business Should Be Blogging →

    Win the Small Biz Dream Contest: Make 2012 Your Best Year Ever!

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    *UPDATE: Congratulations to P.J. Jonas of Goat Milk Stuff and Erica Conroy of Coupsmart, the grand-prize and second-prize winners in the Small Biz Dream Contest. All 10 winners won a free pass to Small Biz Success Summit. P.J. also won 3 hours of consulting from John Jantsch. The top winners also won a library of marketing books and John Jantsch's Complete Small Business Marketing System. Go see the winning entries.*

    Do you own a small business?

    Would you like to win free private coaching from the world's foremost small business

    Continue Reading about Win the Small Biz Dream Contest: Make 2012 Your Best Year Ever! →

    YouTube Marketing Summit

    5 Tips to Sell Your Blog

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    Do you wonder if your blog has the potential for a big payoff?

    Here are 5 tips to position your blog to attract corporate buyers.

    The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they're holding "real" assets that can attract top-dollar investments.

    But for many, it may seem like selling your blog isn't even a remote possibility. Perhaps you're still trying to figure out how to make it attractive for readers.

    As you consider what's next for your blog,

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    Copyright Fair Use and How it Works for Online Images

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    You've heard the adage that a picture is worth a thousand words, but when that picture is protected by image copyright, the picture is only worth three words: cease and desist.

    OK, that's kind of a lawyer joke. But it illustrates how protective people are about finding their copyrighted images used online without permission.

    Copyright laws were established not to give the author the right to deny their work to other people, but instead to encourage its creation.

    Article I, Section 8, clause 8, of the United States Constitution states

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    Small Businesses Set to Excel with Social Media in 2012

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    Do you own a small business? Are you tired of hearing how big businesses are succeeding with social media?

    If so, Social Media Examiner has some exciting news...

    But first, much has been said about big companies such as Red Bull and Cisco, and how they harness social media to drive massive traffic to their sites and generate enormous sales.

    But when small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals.

    Continue Reading about Small Businesses Set to Excel with Social Media in 2012 →

    4 Steps to Selling With Social Media

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    Are you wondering why your social media efforts aren't working?

    Social media success sometimes appears arbitrary.

    Perhaps you've wondered, "Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don't get read and tweets that go unanswered?"

    Social media is so new, sometimes the path to success is unclear and it's easy to lose your way.

    If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and

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    Does Facebook Fan-Gating Hurt Facebook Engagement?

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    Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.

    It's an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?
    What is Fan-Gating?
    Fan-gating is accomplished by creating two versions of a tab on your page—one that's shown to users who already Like your page and one to those who have not Liked the page.

    The non-fans are encouraged to Like in order to "unlock" the content behind the tab. Because information about whether a

    Continue Reading about Does Facebook Fan-Gating Hurt Facebook Engagement? →

    6 Ways to Track the Impact of Social Media on Public Relations

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    Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

    This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).
    Why social media and PR?
    As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.

    Social media networks like Twitter provide a new level of access to reporters

    Continue Reading about 6 Ways to Track the Impact of Social Media on Public Relations →

    Augmented Reality: 5 Ways it Can Change Your World

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    Have you heard of augmented reality? This new technology will have a profound impact on businesses. Keep reading to learn why...

    Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.

    At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.

    If you're unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.

    Here's

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    Win Free Tickets to Facebook Success Summit 2011

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    **UPDATE:  We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to the Facebook Success Summit is Theodore Sturos, read his comment here. The winner of the Twitter contest is Kim Isles. Thanks to everyone who participated in the event. We look forward to seeing you all in a couple of weeks!**

    Want to win a free ticket to the largest online Facebook marketing event of the year?

    Social Media Examiner has worked hard to bring you our second-annual Facebook Success Summit. It's even

    Continue Reading about Win Free Tickets to Facebook Success Summit 2011 →

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