I believe communities are essential for businesses.
When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"
Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.
But first, a story.
Back in the Day… Facebook Was for Us All
In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.
By 2009, businesses were coming