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    Category: View Points

    What to Look for in a Marketing Conference

    Are you ready to take your marketing know-how to the next level? Thinking of attending a marketing conference?

    If so, this article is for you! You'll discover five insider tips to help you make smart decisions when analyzing an event.

    The Conference Dilemma 

    There's a good chance you can only attend one event per year. Picking wisely not only could result in inspiring ideas but also propel your career. 

    But there’s a legitimate problem we need to address. Many conferences are a complete waste of time and money. If you

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    Social Media Marketing

    Industry Report

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    Social Media Marketing Trends for 2022: Predictions From the Pros

    Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 21 top marketing experts share their predictions to help you prepare your marketing plans for the coming year.

    #1: Reels Contribute to Overall Instagram Marketing Success

    Recently Adam Mosseri, Head of Instagram, said that the platform is embracing a paradigm shift where users are asking for more entertaining video content. This means it's critical that businesses begin

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    Why Clubhouse App Might Be the Next Major Social Media Platform

    Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?

    In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.

    My First Weekend in Clubhouse
    This app might be the ultimate gift born during the global pandemic of 2020.

    It was a chilly Saturday. My city was in full lockdown. I was missing engaging with people.

    I posted on

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    Social Media Marketing Trends for 2021: Predictions From the Pros

    Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: SEO Drives Organic Instagram Visibility
    When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels.

    In November 2020, it was officially announced that

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    Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

    Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok?

    In this article, you'll discover the pros and cons of using Instagram Reels for marketing.

    Instagram Reels: The Case for Early Adoption
    Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app.

    With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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