Category: View Points

Would you like to combine forces with another company in a collaborative promotion?

Want to know why this is wise and how to do it? Keep reading…
Going Beyond the Customer
Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.

Thinking that the "social" in social media marketing is all about your relationship with consumers is constraining.

Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to

Continue Reading about How to Use Social Partnerships to Amplify Your Marketing →

Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).
Why social media and PR?
As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.

Social media networks like Twitter provide a new level of access to reporters

Continue Reading about 6 Ways to Track the Impact of Social Media on Public Relations →

Are you thinking of using social media contests?

Do you understand how the law could impact your activities?

Keep reading to learn more…
Why Legalities?
One of the best ways to grow your business is to give stuff away.

Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.

Sponsoring or hosting a giveaway comes with rules and regulations that many don't know or understand.

Continue Reading about Social Media Promotions and the Law: What You Need to Know →