Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners?
In this article, we explore TikTok changes that affect your marketing.
#1: TikTok Search Ads Toggle
TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic search results for relevant user queries. When enabled, the toggle leverages existing In-Feed ad creative to automatically generate search ads that