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    Category: View Points

    Why Clubhouse App Might Be the Next Major Social Media Platform

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    Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?

    In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.

    My First Weekend in Clubhouse
    This app might be the ultimate gift born during the global pandemic of 2020.

    It was a chilly Saturday. My city was in full lockdown. I was

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    Social Media Marketing Trends for 2021: Predictions From the Pros

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    Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: SEO Drives Organic Instagram Visibility
    When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels.

    In November 2020, it was officially announced that

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    Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

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    Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok?

    In this article, you'll discover the pros and cons of using Instagram Reels for marketing.

    Instagram Reels: The Case for Early Adoption
    Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app.

    With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your

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    12 Social Media Marketing Predictions From the Pros

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    Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: Facebook Ad Costs Push Advertisers Off the Platform
    Facebook advertising is going to get much more expensive in 2020. CPMs will increase, which means it will now cost you more to reach your target audiences.

    The implication of this change is that companies with a

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    Beware of Facebook Groups. Long Live Communities!

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    I believe communities are essential for businesses.

    When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"

    Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.

    But first, a story.

    Back in the Day… Facebook Was for Us All
    In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.

    By 2009, businesses were coming

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    Social Video Summit

    The Death of Google Search Traffic and What It Means for Marketers

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    It was an early Saturday morning and I was catching up on some print reading.

    I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa.

    As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw terrified me.

    I would later begin a detailed analysis. The results forced me to seriously question everything I held true about Google organic search.

    Join me as I explore the changes coming from Google and what it means for you.
    The Story: Google Becomes

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    Why We Abandoned Facebook Video Longer Than Two Minutes

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    Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

    Here's the video I released on Facebook, announcing the move:

    https://www.facebook.com/smexaminer/videos/279608756015802/

    Here's why we killed two shows and moved a third one over to YouTube.

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    Just Ship It: The Journey, Episode 1

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    The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

    https://www.youtube.com/watch?v=fAUOCQ8FgP8
    Watch The Journey: Episode 1

    Episode 1 of The Journey reveals what many will see as an impossible goal pursued by Michael Stelzner, founder of Social Media Examiner.

    Mike is on a mission to grow his company's customer base by more than 62%, year over year. Watch as he inspires and mobilizes his marketing team to take action.

    Click here to watch

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    Why We Fail to Create and What You Can Do to Fix It

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    Have you got a great idea on your to-do list, but it’s been there for a while?

    Is there a podcast, article or video you’d love to create, but for some reason you haven’t?

    If so, you aren’t alone.

    Most of us struggle bridging the gap between our desire to be creative and the act of actually creating something.

    Keep reading as I explore the roots of why we don’t create and to discover what you can do to make stuff happen.
    You Shouldn’t Do That…
    I remember the day I submitted a draft of a paper that shared my best tips. My editor

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