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    Category: View Points

    How to Improve Your Marketing Agency’s Reputation With Live Events

    Want to position your agency as an industry leader? Wondering how hosting a live event can help? 

    In this article, you’ll discover how producing live events can yield results for your marketing agency.

    Lessons From an Agency Owner and Conference Host   

    In the ultra-competitive world of marketing agencies, sustaining a business for more than 26 years is no small feat. However, Rich Brooks, owner of Flyte New Media in Maine, has achieved this by championing client

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    TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More

    Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Feed

    TikTok Launches New Feed Customization Tool

    TikTok has introduced a new "Customize Feed" option that lets users provide text guidance on what content they want to see more or less of in their main "For You" feed. The tool includes a text field where users can enter requests like "show me more content from creators I

    Continue Reading about TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More →

    TikTok Updates: Search Ads, Attribution Analytics, and More

    Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Search Ads Toggle

    TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic search results for relevant user queries. When enabled, the toggle leverages existing In-Feed ad creative to automatically generate search ads that appear among organic results on the TikTok search

    Continue Reading about TikTok Updates: Search Ads, Attribution Analytics, and More →

    Web3 Business Trends for 2023: Predictions From the Pros

    Want to discover what the future of business could look like? Wondering what leaders in the world of Web3 think?

    In this article, 25 Web3 business experts share their predictions to help you plan for the future.

    #1: AI Bolsters Web3 Asset and World-Building

    AI took over plenty of conversations around here in the last days of 2022, but what got me the most hyped was thinking about all of the ways it will affect NFTs. So for my top pick from Web3 business trends for 2023, is NFTs and AI.

    Using AI, creators will expand their art into

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    Social Media Marketing Trends for 2023: Predictions From the Pros

    Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023? 

    In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge.

    2023 Content and Marketing Strategy Trends

    #1: Short-Form Video Leads Content Mix

    Without question, the one major platform shift that’ll quickly separate the brands that succeed and those that fail in 2023 is going to be short-form video. 

    Even LinkedIn is

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