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    Category: View Points

    The Death of Google Search Traffic and What It Means for Marketers

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    It was an early Saturday morning and I was catching up on some print reading.

    I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa.

    As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw terrified me.

    I would later begin a detailed analysis. The results forced me to seriously question everything I held true about Google organic search.

    Join me as I explore the changes coming from Google and

    Continue Reading about The Death of Google Search Traffic and What It Means for Marketers →

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    Why We Abandoned Facebook Video Longer Than Two Minutes

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    Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

    Here's the video I released on Facebook, announcing the move:

    https://www.facebook.com/smexaminer/videos/279608756015802/

    Here's why we killed two shows and moved a third one over to YouTube.

    Continue Reading about Why We Abandoned Facebook Video Longer Than Two Minutes →

    Just Ship It: The Journey, Episode 1

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    The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

    httpv://www.youtube.com/watch?v=fAUOCQ8FgP8
    Watch The Journey: Episode 1

    Episode 1 of The Journey reveals what many will see as an impossible goal pursued by Michael Stelzner, founder of Social Media Examiner.

    Mike is on a mission to grow his company's customer base by more than 62%, year over year. Watch as he inspires and mobilizes his marketing team to take action.

    Click here to watch

    Continue Reading about Just Ship It: The Journey, Episode 1 →

    Why We Fail to Create and What You Can Do to Fix It

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    Have you got a great idea on your to-do list, but it’s been there for a while?

    Is there a podcast, article or video you’d love to create, but for some reason you haven’t?

    If so, you aren’t alone.

    Most of us struggle bridging the gap between our desire to be creative and the act of actually creating something.

    Keep reading as I explore the roots of why we don’t create and to discover what you can do to make stuff happen.
    You Shouldn’t Do That…
    I remember the day I submitted a draft of a paper that shared my best tips. My editor

    Continue Reading about Why We Fail to Create and What You Can Do to Fix It →

    What Marketers Need to Know About the New FTC Disclosures

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    Are you confused about the new Federal Trade Commission (FTC) disclosure rules and how they relate to your social media activities?

    Do you want to know more about what you need to disclose and how to make disclosures on social media to comply with U.S. consumer laws?

    In March of this year, the United States Federal Trade Commission released the first update to the .com Disclosures guide.

    Here’s a look at the key points in this update relevant to social media marketers today.

    The Environment Has Changed
    First, it’s important to

    Continue Reading about What Marketers Need to Know About the New FTC Disclosures →

    Top 10 Small Business Facebook Pages: 2012 Winners!

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    Small businesses can stand out in a big way with Facebook.

    If you're looking for some creative examples of Facebook pages from the small guys, look no further!

    More than 1,800 nominations came in from our contest. These represent over 500 small businesses.

    Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

    None of these businesses have huge budgets, yet they all have achieved amazing success.

    Continue Reading about Top 10 Small Business Facebook Pages: 2012 Winners! →

    Win Free Tickets: Blogging Fundamentals for Business

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    ***UPDATE: Congratulations to our winners! Stacie Walker won 2 tickets for her winning comment and Phil Mendelowitz won 1 ticket in the Twitter contest.

    Want to win a free ticket to the largest online blogging workshop for businesses?

    Social Media Examiner founder Michael Stelzner will be teaching a step-by-step course to help your business thrive with blogging.

    And we’ve come up with a fun way to get you involved.
    First, what is this event?
    Blogging Fundamentals for Business is an online workshop that will empower you as a marketer

    Continue Reading about Win Free Tickets: Blogging Fundamentals for Business →

    5 Reasons You Should Measure Social Media Return on Investment

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    Are you wondering if measuring social media return on investment (ROI) is important?

    Do you cringe when you think about putting together another report?

    You aren't alone. But times are changing for social media and these reasons will show you why it's time to get serious about measuring your results.
    Do I Really Need to Measure ROI?
    Let's start by addressing the elephant in the room. Is ROI the right measure of success for social media?

    There are many who would argue that a financial return doesn't show the true value of social media

    Continue Reading about 5 Reasons You Should Measure Social Media Return on Investment →

    Win Free Tickets to Content Marketing World 2012

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    *UPDATE: Congratulations to the winners of our free ticket giveaway: Christy Rucker won the written entry and Rachael Seda won the Twitter contest.*

    Want to win a free ticket to the largest content marketing event on the planet?

    Our friends at the Content Marketing Institute have put together an amazing event taking place in Columbus, Ohio this year.  And they've agreed to let us give away two tickets to this special event.
    First, what is this event?
    Content Marketing World 2012 is the largest in-person conference dedicated to helping

    Continue Reading about Win Free Tickets to Content Marketing World 2012 →

    How to Use Video Marketing to Increase Your Influence, Visibility, and Sales—Online Training!
    Sale Ends Tuesday!
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    How Free Speech and Social Media Fit Together

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    You've heard it or have seen it posted...

    Someone saying they can say whatever they want, post whatever they want and no-one can do anything to them.

    As if the First Amendment is their sword and shield. And you can't do anything about it.

    Freedom of speech. Three words that get thrown around and written about so often that what the expression means is more about misinformation than truth.

    And misinformation can be detrimental to online professionals as they try to separate the wheat from the chaff and understand a right so important

    Continue Reading about How Free Speech and Social Media Fit Together →

    5 Reasons Your Content Marketing Must Address Price

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    Do you openly reveal your pricing online?

    The way people shop has now completely changed.

    We know that if we look hard enough online, we can usually find what we're looking for.

    And that includes the price of any product or service.

    Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.

    Continue Reading about 5 Reasons Your Content Marketing Must Address Price →

    8 Brands That Benefit From Guest Blogging

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    Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics.

    It's not new. In fact, it's almost as old as blogging itself.  It started becoming a standout tactic just a few years ago.

    This post answers one of the most frequently asked questions: Is guest blogging good for "big guys?"

    By the way, "guest posting, the time waster" is one of the myths I busted in my previous post for Social Media Examiner. Today's article is one more argument in favor of guest blogging.

    Guest blogging is about placing

    Continue Reading about 8 Brands That Benefit From Guest Blogging →

    How to Use Social Partnerships to Amplify Your Marketing

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    Would you like to combine forces with another company in a collaborative promotion?

    Want to know why this is wise and how to do it? Keep reading…
    Going Beyond the Customer
    Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.

    Thinking that the "social" in social media marketing is all about your relationship with consumers is constraining.

    Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to

    Continue Reading about How to Use Social Partnerships to Amplify Your Marketing →

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