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  • Category: View Points

    Social Media Marketing Trends for 2022: Predictions From the Pros

    by Lisa D. Jenkins / November 29, 2021

    Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 21 top marketing experts share their predictions to help you prepare your marketing plans for the coming year.

    #1: Reels Contribute to Overall Instagram Marketing Success

    Recently Adam Mosseri, Head of Instagram, said that the platform is embracing a paradigm shift where users are asking for more entertaining video

    Continue Reading about Social Media Marketing Trends for 2022: Predictions From the Pros →

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    Why Clubhouse App Might Be the Next Major Social Media Platform

    by Michael Stelzner / December 15, 2020

    Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?

    In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.

    My First Weekend in Clubhouse
    This app might be the ultimate gift born during the global pandemic of 2020.

    It was a chilly Saturday. My city was in full lockdown. I was missing engaging with people.

    I posted on

    Continue Reading about Why Clubhouse App Might Be the Next Major Social Media Platform →

    Social Media Marketing Trends for 2021: Predictions From the Pros

    by Lisa D. Jenkins / December 1, 2020

    Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: SEO Drives Organic Instagram Visibility
    When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels.

    In November 2020, it was officially announced that

    Continue Reading about Social Media Marketing Trends for 2021: Predictions From the Pros →

    Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

    by Laura Davis / September 16, 2020

    Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok?

    In this article, you'll discover the pros and cons of using Instagram Reels for marketing.

    Instagram Reels: The Case for Early Adoption
    Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app.

    With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your

    Continue Reading about Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers →

    12 Social Media Marketing Predictions From the Pros

    by Lisa D. Jenkins / December 2, 2019

    Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: Facebook Ad Costs Push Advertisers Off the Platform
    Facebook advertising is going to get much more expensive in 2020. CPMs will increase, which means it will now cost you more to reach your target audiences.

    The implication of this change is that companies with a

    Continue Reading about 12 Social Media Marketing Predictions From the Pros →

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    Social Marketing Trends

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    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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