I believe communities are essential for businesses.
When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"
Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.
But first, a story.
Back in the Day… Facebook Was for Us All
In the early days, there were transformational opportunities for nearly any business that was involved