View Points : Social Media Examiner

By Michael Stelzner
October 13, 2017

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

Watch The Journey: Episode 1

The Journey, a Social Media Examiner production.

Episode 1 of The Journey reveals what many will see as an impossible goal pursued by Michael Stelzner, founder of Social Media Examiner.

Mike is on a mission to grow his company’s customer base by more than 62%, year over year. Watch as he inspires and mobilizes his marketing team to take action.

Click here to watch the entire series

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Don’t miss an episode! Subscribe to The Journey on YouTube.

By Grace Duffy
August 20, 2016

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Pinterest,” especially when coupled with featured pins and the site’s new native video player. Promoted Video on Pinterest is currently only available to businesses with managed accounts in the U.S. and the U.K.

By Cindy King
January 1, 2015

Are you wondering what 2015 might look like for social media marketing?

If the changes in 2014 are an indicator, there will be a lot more changes in 2015.

To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.

Here’s what they had to say.

And if you’re curious, here were the 2014 predictions.

Discover 28 social media marketing predictions from the pros for 2015.

By Rocco Alberto Baldassarre
November 11, 2014

Have you run remarketing campaigns on Facebook?

Are you reaping the full benefits Facebook ad targeting?

To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.

In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.

What Is Remarketing?

Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.