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    Category: View Points

    Win Free Tickets to Content Marketing World 2012

    *UPDATE: Congratulations to the winners of our free ticket giveaway: Christy Rucker won the written entry and Rachael Seda won the Twitter contest.*

    Want to win a free ticket to the largest content marketing event on the planet?

    Our friends at the Content Marketing Institute have put together an amazing event taking place in Columbus, Ohio this year.  And they've agreed to let us give away two tickets to this special event.
    First, what is this event?
    Content Marketing World 2012 is the largest in-person conference dedicated to helping

    Continue Reading about Win Free Tickets to Content Marketing World 2012 →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How Free Speech and Social Media Fit Together

    You've heard it or have seen it posted...

    Someone saying they can say whatever they want, post whatever they want and no-one can do anything to them.

    As if the First Amendment is their sword and shield. And you can't do anything about it.

    Freedom of speech. Three words that get thrown around and written about so often that what the expression means is more about misinformation than truth.

    And misinformation can be detrimental to online professionals as they try to separate the wheat from the chaff and understand a right so important

    Continue Reading about How Free Speech and Social Media Fit Together →

    5 Reasons Your Content Marketing Must Address Price

    Do you openly reveal your pricing online?

    The way people shop has now completely changed.

    We know that if we look hard enough online, we can usually find what we're looking for.

    And that includes the price of any product or service.

    Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.

    Continue Reading about 5 Reasons Your Content Marketing Must Address Price →

    8 Brands That Benefit From Guest Blogging

    Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics.

    It's not new. In fact, it's almost as old as blogging itself.  It started becoming a standout tactic just a few years ago.

    This post answers one of the most frequently asked questions: Is guest blogging good for "big guys?"

    By the way, "guest posting, the time waster" is one of the myths I busted in my previous post for Social Media Examiner. Today's article is one more argument in favor of guest blogging.

    Guest blogging is about placing

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    How to Use Social Partnerships to Amplify Your Marketing

    Would you like to combine forces with another company in a collaborative promotion?

    Want to know why this is wise and how to do it? Keep reading…
    Going Beyond the Customer
    Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.

    Thinking that the "social" in social media marketing is all about your relationship with consumers is constraining.

    Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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