social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Allows Direct Messages From All Followers: Up until now, you could only send a direct message on Twitter when the other person followed you back. Now you can change your setting so that anyone can send you a direct message even if you do not follow him or her back.

twitter setting direct messages

Go to Settings on your Twitter account and check this box if you'd like to receive direct messages from everyone.

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social media reviewsDo you attend conferences?

What if you could rub shoulders and soak in knowledge from the social media pros you follow online?

Imagine networking with 2,000 fellow marketers in beautiful San Diego, California.

Now add the waterfront Manchester Grand Hyatt, an opening-night party on a naval aircraft carrier and 60 expert-led sessions.

You can now bring this vision to reality.

Introducing Social Media Marketing World 2014…

Social Media Examiner founder and CEO Mike Stelzner and his team have prepared the social media marketing conference of the year—Social Media Marketing World 2014!

Running from Wednesday, March 26 through Friday, March 28, 2014 in San Diego, California, this in-person conference is designed to offer outstanding content infused with a truly social experience.

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Updated Page Insights: “After gathering feedback from the early users of the new Page Insights,” Facebook is “rolling out the updated Page Insights to all page owners, and introducing some new, highly requested features as well.” Click here to find out what’s changed.

facebook page insights post reach

"Page Insights allows you to see not only whom you've reached—but also whom you've engaged."

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social media reviewsAre you looking for a few good books to improve your marketing?

Wondering what books your peers are raving about?

Look no further.

We asked our authors to share the social media marketing books they’ve recently enjoyed reading–ones with useful relevant takeaways.

In this article, you’ll discover 17 books to help you improve your social media marketing recommended by social media pros.

#1: Your Customer Creation Equation

andy crestodina

Andy Crestodina

I love Brian Massey’s Your Customer Creation Equation. It’s a concise, clear-sighted overview of visitors and actions. It explains the how and why of conversions and measurement. And it’s all done in simple terms with relevant examples.

your customer creation equationBrian also covers social media, but in the context of conversion. He reminds us that conversion does not necessarily lead to action. So he encourages us to take a practical approach to social media by focusing either on conversation or content, depending on our business. Smart!

There are different types of websites with different types of visitors. Each type has its own “formula.” You need to first understand what type of site you have before you start work in the “laboratory.”

The key to optimizing your conversion rate is experimentation. Noticing a theme? Brian even calls himself a “Conversion Scientist.” He’s clearly a strong advocate of testing.

Andy Crestodina, principal, strategic director at Orbit Media.

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.”

facebook graph search topics

"Search for the topics you're interested in and see what your friends are saying, like “Dancing with the Stars" or "Posts about Dancing with the Stars by my friends.”

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Lets You Edit Posts After Sharing on Web and Mobile: You now have the option to edit your Facebook updates. This works now on the web and the Facebook Android app, and iOS capability is coming soon.

Facebook edit

You can now edit posts after sharing them.

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Tests Promoted Pins: Pinterest experiments with ads as its traffic moves from the web to mobile and will be “promoting certain pins from a select group of businesses.”

pinterest promotion of pins

Pinterest says promoted pins will be tasteful, transparent, relevant and improved based on your feedback.

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Ads Get New Formats: Facebook advertisers now have more options in ad sizes to choose from to best suit their needs. “The changes mostly impact page post link ads, page like ads, offers ads and event ads, because these ad formats weren’t originally designed to work across all placements on Facebook.”

facebook ad optimized

Facebook increases the size of images in many of their "ad units to give advertisers more room to display their brand or products."

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Topsy Offers Entire History of Public Tweets: “If you’re curious about your own first tweet—or any other piece of Twitter history” be sure to check it out.

topsy tweet archive

You can now search through the entire Twitter archive.

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