social media toolsHow much do you know about the microblogging site Tumblr?

Launched in 2007, Tumblr has experienced tremendous growth over the past several years.

Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.

In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.

How Can Tumblr Be Used?

Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.

tumblr

Tumblr is a visual blogging platform.

When you first started out on social media, Tumblr may not have fit the description of what you were looking for. Today, you may be pleasantly surprised to discover a blogging solution where you can create engaging and diverse posts in much less time than other platforms, while also piggybacking on the social networking capabilities it offers.

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social media reviews

*****UPDATE: Congrats to Eric Diamonstein, winner of the comment contest. See his winning comment here. We also congratulate Kim Morrison, our Twitter winner. Our winners are coming from Australia and the United Kingdom respectively.****

Want to win a free ticket to the industry’s largest social media marketing conference of the year?

Social Media Examiner has worked hard to bring you our very first physical conference.

And we’ve come up with a fun way to get you involved.

First, what is this event?

Social Media Marketing World 2013 is the world’s largest physical social media conference dedicated to help marketers and business owners master social media marketing.

Watch this video for a quick overview.

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social media reviews

UPDATE: Congrats to Shea Craig, winner of 2 free tickets, and Amie Baumwell, winner of 1 free ticket, to Content Success Summit. Here is Shea’s winning entry.

Want to win a free ticket to the largest online content marketing event of the year?

Social Media Examiner has worked hard to bring you our very first Content Success Summit.

And we’ve come up with a fun way to get you involved.

First, what is this event?

Content Success Summit 2013 is a large online conference dedicated to help marketers and business owners master content marketing.

More than 400 businesses have already signed up; these are small businesses just like yours that want to learn how to develop a content marketing strategy and the latest trends.

Twenty-two of the world’s most respected content marketing experts will share their strategies with you.

Your instructors are the world’s top content marketing experts.

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social media reviewsDo you want to attract a steady stream of new customers?

Are you looking to create better content, but you need fresh ideas?

A lot of marketers are still unclear about what content marketing means.

This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level.

Smart Content, Big Rewards: An Example

Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth.

But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Did that stop them? Heck no!

magnolia entertainment

Magnolia used content marketing to grow from a small audio store to an $87 million brand.

Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. Competition was fierce and they didn’t even have a marketing plan. So they hired a salesman (who knew a lot about educating prospects with great information) to develop a solid profitable marketing plan.

The plan was to give prospective buyers something to focus on other than price – content.

They created a series of stereo buyer’s guides, which offered educational content that answered prospects’ questions about buying audio equipment. These were distributed as newspaper inserts (remember there was no Internet at the time!).

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