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    Win Free Tickets to Social Media Success Summit 2012

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    ***UPDATE*** Congrats to Joy Dekkers and Taylor Howe, the winners of this free ticket contest. See Joy's winning comment here.

    Want to win a free ticket to the largest online social media marketing event of the year?

    Social Media Examiner has worked hard to bring you our fourth-annual Social Media Success Summit. This is our best event ever! And we've come up with a fun way to get you involved.

    First, what is this event?

    Social Media Success Summit 2012  is a large online conference dedicated to helping marketers and business

    Continue Reading about Win Free Tickets to Social Media Success Summit 2012 →

    Why Major Marketers Are Moving to Google+

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    You have likely heard the buzz about Google+ for some time.

    Perhaps you're wondering why so many marketing professionals are focusing heavily on the new social network.

    In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You'll discover why 99% of his efforts are now focused on Google+.

    Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it's very different than his other books. It reveals extensive details about

    Continue Reading about Why Major Marketers Are Moving to Google+ →

    3 Ways Google Social Search Should Change Your Marketing

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    Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.

    Recently Google introduced Search, Plus Your World, something I'll call Google social search.

    This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.

    Why? Google is highlighting Google+ content in search results.

    This article will share three tips you need to know to benefit from Google social search.

    By the way, if you haven't already

    Continue Reading about 3 Ways Google Social Search Should Change Your Marketing →

    Businesses to Fully Embrace Social Media In 2012

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    The vast majority of Americans are actively using social media. Has your business acted on this fact?

    Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

    If so, Social Media Examiner has some exciting news…

    But first, consider this story.

    Imagine your business competing for your state's "Best Brand" title against huge names such as Target, Dairy Queen and Wheaties.

    Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn't that just

    Continue Reading about Businesses to Fully Embrace Social Media In 2012 →

    7 New Facebook Changes Impacting Businesses

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    Facebook pages are changing. And that means your business strategy will need to change.

    In fact, Facebook has made many new changes that will impact anyone with a Facebook page.

    These changes emerged from Facebook's fMC 2012 Conference.

    The overall message was that Facebook is looking at pages as a "mission control" point (which is where the MC comes from in the conference title).

    Here is an overview of the changes and how brands can take advantage of some of the new features.

    Continue Reading about 7 New Facebook Changes Impacting Businesses →

    How Content Turns Prospects Into Customers

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    How do you attract passionate customers?

    What can you do to cut through the noise and get people to notice what you have to say?

    The answer is CONTENT—interesting and compelling information that helps solve your customers' problems.

    Why Content?

    It's interesting content that drives people to push that Share button or say to themselves, "Wow! This is a great article! I think I'll subscribe."

    Here's an analogy: If a big-time investor invited you to pitch your business idea to him, how much

    Continue Reading about How Content Turns Prospects Into Customers →

    8 Brands That Benefit From Guest Blogging

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    Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics.

    It's not new. In fact, it's almost as old as blogging itself.  It started becoming a standout tactic just a few years ago.

    This post answers one of the most frequently asked questions: Is guest blogging good for "big guys?"

    By the way, "guest posting, the time waster" is one of the myths I busted in my previous post for Social Media Examiner. Today's article is one more argument in favor of guest blogging.

    Guest blogging is about placing

    Continue Reading about 8 Brands That Benefit From Guest Blogging →

    Experience 3 days with the best social marketers. Discover the latest tactics and improve your marketing know-how!
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    3 New Apps to Manage Your Social Networks

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    Are you looking for a better way to manage all of your social accounts?

    With the growing number of social networks, it can be a pain to keep on top of them all.

    Below I've highlighted three tools to help you manage your various social networking accounts from one neat dashboard.

    #1: Alternion

    Just recently out of private beta testing, Alternion packs a punch with the number of networks and social profiles you can manage.

    Continue Reading about 3 New Apps to Manage Your Social Networks →

    Can Social Media Actually Make You Money?

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    If you've ever asked the question, "Can I make money with social media?", you might have heard a variety of answers such as, "No!", "Maybe" or "It depends."

    Rarely (if at all) have you heard the confident and unwavering response, "Yes, you can!"

    In their book, How to Make Money with Social Media—An Insider's Guide on Using New and Emerging Media to Grow Your Business, Jamie Turner and Reshma Shah explain that there's a big difference between people who make money with social

    Continue Reading about Can Social Media Actually Make You Money? →

    3 Successful Google+ Pages and Why They Work

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    Have you created a Google+ page for your business? In this article I'll show you what three top pages are doing.

    Still in its infancy, Google+ has become a very hot topic.

    Amid concern that this "new kid on the block" couldn't compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.

    While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they're here to stay.

    Continue Reading about 3 Successful Google+ Pages and Why They Work →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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