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    How Social Login Enhances Websites

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    Do you manage a site that encourages people to create user accounts?

    Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

    If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
    Why Social Login?
    Once people login to their favorite social network, they generally don't log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already

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    Why Major Marketers Are Moving to Google+

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    You have likely heard the buzz about Google+ for some time.

    Perhaps you're wondering why so many marketing professionals are focusing heavily on the new social network.

    In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You'll discover why 99% of his efforts are now focused on Google+.

    Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it's very different than his other books. It reveals extensive details about how to benefit from Google+.

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    3 Ways Google Social Search Should Change Your Marketing

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    Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.

    Recently Google introduced Search, Plus Your World, something I'll call Google social search.

    This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.

    Why? Google is highlighting Google+ content in search results.

    This article will share three tips you need to know to benefit from Google social search.

    By the way, if you haven't already done so, create a Google+ page for your

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    Businesses to Fully Embrace Social Media In 2012

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    The vast majority of Americans are actively using social media. Has your business acted on this fact?

    Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

    If so, Social Media Examiner has some exciting news…

    But first, consider this story.

    Imagine your business competing for your state's "Best Brand" title against huge names such as Target, Dairy Queen and Wheaties.

    Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn't that just blow your mind?

    Continue Reading about Businesses to Fully Embrace Social Media In 2012 →

    7 New Facebook Changes Impacting Businesses

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    Facebook pages are changing. And that means your business strategy will need to change.

    In fact, Facebook has made many new changes that will impact anyone with a Facebook page.

    These changes emerged from Facebook's fMC 2012 Conference.

    The overall message was that Facebook is looking at pages as a "mission control" point (which is where the MC comes from in the conference title).

    Here is an overview of the changes and how brands can take advantage of some of the new features.

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    How Content Turns Prospects Into Customers

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    How do you attract passionate customers?

    What can you do to cut through the noise and get people to notice what you have to say?

    The answer is CONTENT—interesting and compelling information that helps solve your customers' problems.
    Why Content?
    It's interesting content that drives people to push that Share button or say to themselves, "Wow! This is a great article! I think I'll subscribe."

    Here's an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?

    I'm

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    8 Brands That Benefit From Guest Blogging

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    Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics.

    It's not new. In fact, it's almost as old as blogging itself.  It started becoming a standout tactic just a few years ago.

    This post answers one of the most frequently asked questions: Is guest blogging good for "big guys?"

    By the way, "guest posting, the time waster" is one of the myths I busted in my previous post for Social Media Examiner. Today's article is one more argument in favor of guest blogging.

    Guest blogging is about placing

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    3 New Apps to Manage Your Social Networks

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    Are you looking for a better way to manage all of your social accounts?

    With the growing number of social networks, it can be a pain to keep on top of them all.

    Below I've highlighted three tools to help you manage your various social networking accounts from one neat dashboard.
    #1: Alternion
    Just recently out of private beta testing, Alternion packs a punch with the number of networks and social profiles you can manage.

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    Can Social Media Actually Make You Money?

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    If you've ever asked the question, "Can I make money with social media?", you might have heard a variety of answers such as, "No!", "Maybe" or "It depends."

    Rarely (if at all) have you heard the confident and unwavering response, "Yes, you can!"

    In their book, How to Make Money with Social Media—An Insider's Guide on Using New and Emerging Media to Grow Your Business, Jamie Turner and Reshma Shah explain that there's a big difference between people who make money with social media and people who don't.

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    How to Make Better “Data-Driven” Marketing Decisions in Less Time— Without the Guesswork!
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    9 Small Business Social Media Success Stories

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    Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.

    This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.

    You're guaranteed to find inspiration for your social media marketing efforts here.

    These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let's dive in!

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    3 Successful Google+ Pages and Why They Work

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    Have you created a Google+ page for your business? In this article I'll show you what three top pages are doing.

    Still in its infancy, Google+ has become a very hot topic.

    Amid concern that this "new kid on the block" couldn't compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.

    While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they're here to stay.

    Continue Reading about 3 Successful Google+ Pages and Why They Work →

    Win Free Tickets to Small Biz Success Summit 2012

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    **UPDATE: We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to Small Biz Success Summit is Paulette Salvia, read her comment here.

    The winner of the Twitter contest is Ali Goldfield. Thanks to everyone who participated in the contest. We look forward to seeing you all at the Summit.**

    Want to win a free ticket to the largest online social media marketing event for small businesses?

    Social Media Examiner has secured some of the top names in the industry to bring you Small Biz

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    How Ideas Spread With Social Media

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    Have you heard of the expression social media myth? Would you recognize a myth if you heard one?

    There are those who believe that social media is about joining the conversation, engaging with your customers and being authentic.

    Then there are others who believe that if you can't measure it, you can't control it. For them, it's all about setting goals, experimenting, testing, analyzing and measuring.

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