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    How Likeability Impacts Marketing Success

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    Do you care about being liked at work?

    Do you think likeability should even play a role in business decisions?

    If you're struggling to answer these questions, you might be confusing 'likeability' with being considered 'nice.' The two are not the same thing.

    In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable.
    Having sat

    Continue Reading about How Likeability Impacts Marketing Success →

    Social Media Marketing

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    Win Free Tickets to Facebook Success Summit 2012

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    ********UPDATE: Congratulations to Marc Ensign, the winner of 2 free tickets for this entry, and Melissa Toppenberg, the winner of the Twitter contest and 1 free ticket.*****

    Want to win a free ticket to the largest online Facebook marketing event of the year?

    Social Media Examiner has worked hard to bring you our third-annual Facebook Success Summit.

    And we’ve come up with a fun way to get you involved.
    First, what is this event?
    Facebook Success Summit 2012 is a large online conference dedicated to helping marketers and business

    Continue Reading about Win Free Tickets to Facebook Success Summit 2012 →

    4 Steps to Transform Your Brand Into a Social Business

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    Do you listen to customer conversations about your brand online? If so, how do you respond to those conversations?

    Listening on the social web isn't hard to do.

    What's hard is creating an effective response system so that when something goes wrong (and it will!), a crisis can be averted, or at least resolved quickly and transparently.
    The Johnson & Johnson "Motrin Moms" Crisis
    Unfortunately, Johnson & Johnson learned this the hard way.

    In November 2008, the giant pharmaceutical company created a Motrin ad for moms who

    Continue Reading about 4 Steps to Transform Your Brand Into a Social Business →

    Does Your Klout Score Determine Your Value?

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    What makes Adele a better singer than Rebecca Black?

    Is it her magical vocals or her higher Klout score?

    And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he's less influential than Uncle Pete, whose Klout score is 35?

    These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people's online influence through "social scoring."

    But the question is this: How exactly is "influence"

    Continue Reading about Does Your Klout Score Determine Your Value? →

    Facebook Marketing in 2012: How to Keep Up With Facebook

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    Is your business taking full advantage of the marketing opportunities of Facebook?

    Are you looking for more fans, better engagement and more sales?

    If so, Social Media Examiner has some important news to share…

    But first, here's something to consider.

    Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.

    Some of them include:

    New layout
    Enhanced Facebook apps
    New Insights
    Sponsored stories and promoted updates
    Ability to schedule

    Continue Reading about Facebook Marketing in 2012: How to Keep Up With Facebook →

    Nominate Your Favorite Small Business Facebook Page: Top 10 Contest

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    Social Media Examiner is accepting nominations for its second-annual "Top 10 Small Business Facebook Page" contest.

    Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it.

    The winners will be promoted in our 164,000-reader newsletter and announced here.
    How to Nominate
    Please make a single nomination by leaving a comment below and include why you like the page (only your first nomination counts).

    Be sure to include a link to the

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    Mobile Marketing: How to Reach Your Buyers Wherever They Are

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    Are you wondering how to use mobile marketing to grow your business?

    If so, you might be intrigued by this fun fact: 4 billion people own a mobile phone. (Guess how many people own a toothbrush? 3.5 billion!)

    In fact, as I write this article, I'm on a short visit to Kenya, where even a housemaid earning $85 a month routinely uses a mobile phone.

    As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact time and place they're looking for what you

    Continue Reading about Mobile Marketing: How to Reach Your Buyers Wherever They Are →

    How to Grow and Manage an Engaged Online Community

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    Do you wear many hats at your place of business?

    Do some of them have to do with reaching out to and interacting with your social media fans and blog readers?

    If so, then you're officially or unofficially performing the role of an online community manager.

    If you're doing it right, then it's probably one of the most enjoyable jobs ever. You get to network with interesting people, make new friends, offer guidance, answer questions and so on.

    But it's not all sunshine and roses. At times you're required to set and enforce the rules,

    Continue Reading about How to Grow and Manage an Engaged Online Community →

    How Social Content Attracts and Engages More Customers

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    When you think of content optimization, what's the first thing that comes to mind?

    Do you think of keywords, links and search engines?

    Or do you focus on useful content, interesting articles, engaged audiences and happy customers?

    If you're in the second camp, you're clearly familiar with "the big picture" of optimization. But if you're in the first camp, then stick around—sounds like you need a new perspective!

    The most important thing we learned from the Google Panda updates in 2011 is that search engines are really

    Continue Reading about How Social Content Attracts and Engages More Customers →

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    How Search, Social Media and Content Accelerate Your Business

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    Your customers get 99% of their information from search engines, social media referrals, online news sites and targeted content.

    If your business is NOT there among the solutions when your customers are looking, you're lost.

    And even if they do find you some other way, you will still lose if you don't have compelling content to keep them engaged with your brand.

    And so you must publish, you must tell stories and you must become interesting to your customers so that they find, like and trust you.

    In

    Continue Reading about How Search, Social Media and Content Accelerate Your Business →

    How to Adapt to the New World of Social Business

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    The consumer revolution is in progress. Do you know what part you play in it?

    Do you realize that "digital Darwinism" (when society and technology evolve faster than a company's ability to adapt) is a threat to each and every business (including yours)?

    Whether you're a marketer, a business professional or an entrepreneur, it is your job to figure out why consumers connect and how their social conversations influence your brand.

    In his book, The End of Business as Usual, Brian Solis cautions

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    7 Creative Social Media Marketing Mini Case Studies

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    Are you looking for some creative social media marketing ideas from businesses?

    Look no further.

    This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

    You'll find inspiration for your social media marketing efforts here.

    So let's dive in!
    #1: Sharpie
    Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

    Continue Reading about 7 Creative Social Media Marketing Mini Case Studies →

    Win Free Tickets to Social Media Success Summit 2012

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    ***UPDATE*** Congrats to Joy Dekkers and Taylor Howe, the winners of this free ticket contest. See Joy's winning comment here.

    Want to win a free ticket to the largest online social media marketing event of the year?

    Social Media Examiner has worked hard to bring you our fourth-annual Social Media Success Summit. This is our best event ever! And we've come up with a fun way to get you involved.
    First, what is this event?
    Social Media Success Summit 2012  is a large online conference dedicated to helping marketers and business owners

    Continue Reading about Win Free Tickets to Social Media Success Summit 2012 →

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    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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