Reviews : Social Media Examiner

social media book reviewsAre you a LinkedIn newbie?

Do you struggle to network and show off your expertise?  Do you want to secure new business?

If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume.

It contains more valuable information about a contact than you could imagine.

All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her.

opportunity ahead sign

LinkedIn contains information that offers great business opportunities. Image source: iStockPhoto.

LinkedIn Relevance

Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn.

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social media book reviewsAre your customers spreading a good word about your business?

Are you happy with your volume of referral business?

If not, it could be that your “engagement marketing engine” is not revved up.

What is Engagement?

Engagement is not just about unending, feel-good conversations on your blog or Facebook page.

According to Gail Goodman, author of Engagement Marketing: How Small Business Wins in a Socially Connected Worldengagement is when people qualify themselves – when a prospect raises her hand and says, “Yes, I’m interested in your company. Help me to get to know you a little more.”

Invariably people who have engaged with you online become customers at higher rates, and they in turn tell their friends about you, revving up your marketing engine over and over again.

If you’re a small business owner who wants to strengthen engagement with existing customers, get more repeat sales and even more referrals, Engagement Marketing is exactly the book for you.

Here are a few things you should know about it.

Author’s Purpose

gail goodman

Gail Goodman, author of Engagement Marketing.

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social media book reviewsImagine your ideal clients.

Now think about what kind of pictures or visual images they would enjoy.

If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.

When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.

Beyond the Pin

In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that’s not all.

A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Suddenly the sound of ringing cash registers could be heard by marketers around the world.

Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!

In her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, Beth Hayden gives business owners a lesson in visual marketing techniques that are bound to attract new customers and generate more revenue for their brands.

Here’s what you should know about the book.

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Do you attend in-person conferences?

Imagine an event where you rub shoulders with the social media pros you follow and admire online.

Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.

Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.

That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!

What? Social Media Examiner is hosting a physical conference?

Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit.

event montage

And yes, these events bring together the world’s top social media experts and entrepreneurs, and gather huge worldwide audiences.

But social media marketing doesn’t need to be strictly an online experience. There’s great value when you make those online relationships come alive in person.

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