Category: Reviews

Does Your Klout Score Determine Your Value?

August 16, 2012

What makes Adele a better singer than Rebecca Black?

Is it her magical vocals or her higher Klout score?

And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he's less influential than Uncle Pete, whose Klout score is 35?

These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people's online influence through "social scoring."

But the question is this: How exactly is "influence" measured? And how do those who make such personal yet

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Facebook Marketing in 2012: How to Keep Up With Facebook

August 8, 2012

Is your business taking full advantage of the marketing opportunities of Facebook?

Are you looking for more fans, better engagement and more sales?

If so, Social Media Examiner has some important news to share…

But first, here's something to consider.

Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.

Some of them include:

New layout
Enhanced Facebook apps
New Insights
Sponsored stories and promoted updates
Ability to schedule updates within

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Nominate Your Favorite Small Business Facebook Page: Top 10 Contest

August 3, 2012

Social Media Examiner is accepting nominations for its second-annual "Top 10 Small Business Facebook Page" contest.

Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it.

The winners will be promoted in our 164,000-reader newsletter and announced here.
How to Nominate
Please make a single nomination by leaving a comment below and include why you like the page (only your first nomination counts).

Be sure to include a link to the Facebook page you're nominating.

To make the cut, a

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Mobile Marketing: How to Reach Your Buyers Wherever They Are

July 27, 2012

Are you wondering how to use mobile marketing to grow your business?

If so, you might be intrigued by this fun fact: 4 billion people own a mobile phone. (Guess how many people own a toothbrush? 3.5 billion!)

In fact, as I write this article, I'm on a short visit to Kenya, where even a housemaid earning $85 a month routinely uses a mobile phone.

As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact time and place they're looking for what you offer, explain

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How to Grow and Manage an Engaged Online Community

July 13, 2012

Do you wear many hats at your place of business?

Do some of them have to do with reaching out to and interacting with your social media fans and blog readers?

If so, then you're officially or unofficially performing the role of an online community manager.

If you're doing it right, then it's probably one of the most enjoyable jobs ever. You get to network with interesting people, make new friends, offer guidance, answer questions and so on.

But it's not all sunshine and roses. At times you're required to set and enforce the rules,

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Does Your Klout Score Determine Your Value?

Social Media Marketing