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    Category: Reviews

    How Social Login Enhances Websites

    March 22, 2012

    Do you manage a site that encourages people to create user accounts?

    Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

    If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
    Why Social Login?
    Once people login to their favorite social network, they generally don't log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already

    Continue Reading about How Social Login Enhances Websites →

    Social Media Marketing

    Industry Report

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    Why Major Marketers Are Moving to Google+

    March 16, 2012

    You have likely heard the buzz about Google+ for some time.

    Perhaps you're wondering why so many marketing professionals are focusing heavily on the new social network.

    In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You'll discover why 99% of his efforts are now focused on Google+.

    Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it's very different than his other books. It reveals extensive details about how to benefit from Google+.

    Continue Reading about Why Major Marketers Are Moving to Google+ →

    3 Ways Google Social Search Should Change Your Marketing

    March 12, 2012

    Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.

    Recently Google introduced Search, Plus Your World, something I'll call Google social search.

    This new enhancement has made it essential to have a Google+ profile and/or Google+ business page.

    Why? Google is highlighting Google+ content in search results.

    This article will share three tips you need to know to benefit from Google social search.

    By the way, if you haven't already done so, create a Google+ page for your

    Continue Reading about 3 Ways Google Social Search Should Change Your Marketing →

    Businesses to Fully Embrace Social Media In 2012

    March 6, 2012

    The vast majority of Americans are actively using social media. Has your business acted on this fact?

    Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

    If so, Social Media Examiner has some exciting news…

    But first, consider this story.

    Imagine your business competing for your state's "Best Brand" title against huge names such as Target, Dairy Queen and Wheaties.

    Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn't that just blow your mind?

    Continue Reading about Businesses to Fully Embrace Social Media In 2012 →

    7 New Facebook Changes Impacting Businesses

    March 5, 2012

    Facebook pages are changing. And that means your business strategy will need to change.

    In fact, Facebook has made many new changes that will impact anyone with a Facebook page.

    These changes emerged from Facebook's fMC 2012 Conference.

    The overall message was that Facebook is looking at pages as a "mission control" point (which is where the MC comes from in the conference title).

    Here is an overview of the changes and how brands can take advantage of some of the new features.

    Continue Reading about 7 New Facebook Changes Impacting Businesses →

    Social Media Marketing Podcast

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