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    Category: Reviews

    How to Grow Your Business With Live Video Broadcasts

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    Three 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.

    Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of Wreck & Salvage LLC. In addition to making customized videos for clients, they create a monthly, hour-long online video show called Tricorn.

    But you won’t find them out on the town, shooting original videos of breaking news stories. They do that occasionally, but they are primarily “remixers”

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    How to Make Twitter More Useful for Your Business

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    If you've been using Twitter, you've likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier.  TweetDeck, Twitpic and Tweetie are all examples of Twitter apps.

    What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs? Yes, this place really does exist. It's called OneForty.com, the Twitter equivalent of the Apple App Store.
    Twitter Still Rocks for Businesses
    Before I jump in to tell you about all the benefits of OneForty,

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    Socialnomics: It’s a People-Driven Economy

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    An Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.

    And he used social media to do it.

    His YouTube videos got 110 million views, estimated to be 14.5 million hours of viewing. Mass media advertising to reach that many viewers would have cost $47 million.

    A famous rapper made a promotional video that gave him even more free publicity.

    At the time of the election, he had five million fans on Facebook — over four million more than

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    How to Cash In On Your Passion With Social Media

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    Have you heard of Joseph Campbell?

    He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.

    “That’s all well and good,” you may have thought at the time. “But I have to make a living. How do I make money by following my bliss?”

    If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a

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    Foursquare: Are You Checking Out the Hottest Social Media App?

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    There was an overwhelming number of users checking in using Foursquare at the South by Southwest Conference (SxSW), held in Austin, Texas recently.  The application changed itself up a bit for its second conference appearance, allowing users not only to check in at buildings, but at each event at the conference.

    It is mind-boggling to think that the now-famous location-based app launched at the very same conference only a year ago. Geo-location apps like Foursquare and Gowalla took center stage at

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    Building Your Business One Tweet at a Time: Twitter Marketing 101

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    “You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?”

    Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.

    And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.

    Continue Reading about Building Your Business One Tweet at a Time: Twitter Marketing 101 →

    Everything You Need to Know About LinkedIn

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    Did you join LinkedIn because someone you know invited you and you didn’t want to hurt his or her feelings, but now you’re wondering why you did it?

    Guess what? If you wrinkle your nose in disgust when someone mentions “social media,” LinkedIn is for you!

    Because LinkedIn is not like MySpace and Facebook. It’s not where teenagers post pictures of their high school prom or their latest beach party.

    LinkedIn was built for professionals who want to use their existing and future social networks to

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    The Secrets of YouTube Marketing Revealed

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    I bet you only use YouTube when your 10-year-old daughter wants you to watch some cute pet videos, right?

    But you would never think of using it to market your business.

    If I told you that YouTube has a 'Science & Technology' category, a 'How To' category, and an 'Education' category, can you begin to see the possibilities?

    Whether you work for a high-tech company, a hardware store, or a university, you might want to learn more about using YouTube to publicize your operation.

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    Top 10 Social Media Blogs – The 2010 Winners

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    Social media is the talk of the planet.  But where do you go to learn the best tips and tactics?  Look no further...

    Tons of nominations came in.  Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner's Top 10 Social Media Blogs for 2010.

    If you're looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

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    Finalists – Top 10 Social Media Blogs 2010

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    Wow!  We received over 150 nominations for our Top 10 Social Media Blogs for 2010 contest!

    There are some real gems among these 21 finalists. Our judges Scott Monty (Ford), Ann Handley (MarketingProfs) and David Meerman Scott (author New Rules of Marketing and PR) are finishing up their reviews of these sites.


    The judges

    Here are the finalists:

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    Facebook Marketing: Everything You Need to Know

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    I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.

    “Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”

    Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for

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    Nominate Your Favorite Social Media Blog for Social Media Examiner’s Top 10 Contest

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    I know you frequent blogs to keep up with the ever-changing world of social media. I'm looking for your nomination for the Top 10 Social Media Blogs. The winners will be promoted in our 25,000 reader sister publication, the WhitePaperSource Newsletter, and announced here.
    How to Nominate
    Please make a single nomination by replying to this message and include why you like the blog (only your first one counts). Be sure to include a link to the blog. To make the cut, a blog must be nominated

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    Social Media Marketing: An Hour a Day

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    Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.

    And the result was a detailed marketing plan for that channel.

    Suppose the marketing channel was social media? And suppose he only charged you $30?

    Would you accept his offer? I thought you might.

    The consultant is Dave Evans, a communications expert who now focuses on using social media to market goods and services. His

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