Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • Search
    • Online TrainingMaster Instagram MarketingLEARN MORE NOW

    Category: Reviews

    How to Discover What’s Trending on Facebook

    by /

    Since Facebook announced the Open Graph API, the response has ranged from "Facebook is the future of the web" to "Facebook is ending privacy as we know it."

    Matt Schlict definitely believes the former.

    Matt saw Open Graph API as an opportunity to connect people across the web—not just through personal connections, but also by their connection to the most popular content.  Instead of waiting for users to browse one of the 100,000 sites using a form of the Open Graph, he decided to post all of the most popular content in one place, on

    Continue Reading about How to Discover What’s Trending on Facebook →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Grow Your Business With Live Video Broadcasts

    by /

    Three 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.

    Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of Wreck & Salvage LLC. In addition to making customized videos for clients, they create a monthly, hour-long online video show called Tricorn.

    But you won’t find them out on the town, shooting original videos of breaking news stories. They do that occasionally, but they are primarily “remixers” who take snips of existing videos and

    Continue Reading about How to Grow Your Business With Live Video Broadcasts →

    How to Make Twitter More Useful for Your Business

    by /

    If you've been using Twitter, you've likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier.  TweetDeck, Twitpic and Tweetie are all examples of Twitter apps.

    What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs? Yes, this place really does exist. It's called OneForty.com, the Twitter equivalent of the Apple App Store.
    Twitter Still Rocks for Businesses
    Before I jump in to tell you about all the benefits of OneForty, I want to point

    Continue Reading about How to Make Twitter More Useful for Your Business →

    Socialnomics: It’s a People-Driven Economy

    by /

    An Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.

    And he used social media to do it.

    His YouTube videos got 110 million views, estimated to be 14.5 million hours of viewing. Mass media advertising to reach that many viewers would have cost $47 million.

    A famous rapper made a promotional video that gave him even more free publicity.

    At the time of the election, he had five million fans on Facebook — over four million more than his opponent. On

    Continue Reading about Socialnomics: It’s a People-Driven Economy →

    How to Cash In On Your Passion With Social Media

    by /

    Have you heard of Joseph Campbell?

    He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.

    “That’s all well and good,” you may have thought at the time. “But I have to make a living. How do I make money by following my bliss?”

    If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a book to teach us

    Continue Reading about How to Cash In On Your Passion With Social Media →

    Instagram Marketing Summit

    Foursquare: Are You Checking Out the Hottest Social Media App?

    by /

    There was an overwhelming number of users checking in using Foursquare at the South by Southwest Conference (SxSW), held in Austin, Texas recently.  The application changed itself up a bit for its second conference appearance, allowing users not only to check in at buildings, but at each event at the conference.

    It is mind-boggling to think that the now-famous location-based app launched at the very same conference only a year ago. Geo-location apps like Foursquare and Gowalla took center stage at the event, with Foursquare being the clear

    Continue Reading about Foursquare: Are You Checking Out the Hottest Social Media App? →

    Building Your Business One Tweet at a Time: Twitter Marketing 101

    by /

    “You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?”

    Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.

    And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.

    Continue Reading about Building Your Business One Tweet at a Time: Twitter Marketing 101 →

    Everything You Need to Know About LinkedIn

    by /

    Did you join LinkedIn because someone you know invited you and you didn’t want to hurt his or her feelings, but now you’re wondering why you did it?

    Guess what? If you wrinkle your nose in disgust when someone mentions “social media,” LinkedIn is for you!

    Because LinkedIn is not like MySpace and Facebook. It’s not where teenagers post pictures of their high school prom or their latest beach party.

    LinkedIn was built for professionals who want to use their existing and future social networks to build a career. And for companies that

    Continue Reading about Everything You Need to Know About LinkedIn →

    The Secrets of YouTube Marketing Revealed

    by /

    I bet you only use YouTube when your 10-year-old daughter wants you to watch some cute pet videos, right?

    But you would never think of using it to market your business.

    If I told you that YouTube has a 'Science & Technology' category, a 'How To' category, and an 'Education' category, can you begin to see the possibilities?

    Whether you work for a high-tech company, a hardware store, or a university, you might want to learn more about using YouTube to publicize your operation.

    Continue Reading about The Secrets of YouTube Marketing Revealed →

    Increase your reach, create amazing engagement, and sell more with Instagram! Get online training. Sale Ends Friday!
    Master Instagram LIVE THIS JULY
    LEARN MORE

    Top 10 Social Media Blogs – The 2010 Winners

    by /

    Social media is the talk of the planet.  But where do you go to learn the best tips and tactics?  Look no further...

    Tons of nominations came in.  Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner's Top 10 Social Media Blogs for 2010.

    If you're looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

    Continue Reading about Top 10 Social Media Blogs – The 2010 Winners →

    Finalists – Top 10 Social Media Blogs 2010

    by /

    Wow!  We received over 150 nominations for our Top 10 Social Media Blogs for 2010 contest!

    There are some real gems among these 21 finalists. Our judges Scott Monty (Ford), Ann Handley (MarketingProfs) and David Meerman Scott (author New Rules of Marketing and PR) are finishing up their reviews of these sites.

    The judges

    Here are the finalists:

    Continue Reading about Finalists – Top 10 Social Media Blogs 2010 →

    Facebook Marketing: Everything You Need to Know

    by /

    I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.

    “Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”

    Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies.

    Would your product or service appeal to anyone over 35? “The fastest-growing demographic is the 35-

    Continue Reading about Facebook Marketing: Everything You Need to Know →

    Nominate Your Favorite Social Media Blog for Social Media Examiner’s Top 10 Contest

    by /

    I know you frequent blogs to keep up with the ever-changing world of social media. I'm looking for your nomination for the Top 10 Social Media Blogs. The winners will be promoted in our 25,000 reader sister publication, the WhitePaperSource Newsletter, and announced here.
    How to Nominate
    Please make a single nomination by replying to this message and include why you like the blog (only your first one counts). Be sure to include a link to the blog. To make the cut, a blog must be nominated more than once.  Make your nomination by

    Continue Reading about Nominate Your Favorite Social Media Blog for Social Media Examiner’s Top 10 Contest →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    [title="I WANT MY FREE COPY"]
    [title="I WANT MY FREE COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="I WANT THESE SECRETS"]
    [title="I WANT THESE SECRETS"]
    [title="I Want These Secrets"]
    [title="I Want These Secrets"]