5 Reasons Your Business Should Be Blogging

social media viewpoints

Does your business blog?

Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value?

Keep reading. This article will help you (or someone you know) understand the value of a business blog.

Is Google the Only Reason to Blog?

I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?

For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!”

But for those persons and companies that have watched the magic of blogging and its effect beyond SEO, the answer would be a resounding, “Of course!”

That’s what this article is all about. There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there.

In fact, here are 5 other powerful reasons why you should be blogging, and I look forward to hearing what you would add in the comments section at the end.

#1: The Power of Team

Ever heard of HubSpot? The Boston-based company and all-in-one social media platform for small- and medium-sized businesses is one of the fastest-growing in the world, and considering Google just invested $32 million in the company, they seem to be on solid ground.

Although there are many reasons HubSpot is rocketing up the charts of the business world, one of the core components to their success model is the “team” feel of the company. Ranked two straight years as the #1 Best Place to Work by the Boston Business Journal, HubSpot allows EVERY single person in the company to produce content for the company blog. With over 300 employees, you can see why it’s nothing for them to post 3-5 articles on most days.

hubspot team blog

By allowing all employees to create content, companies like HubSpot have a constant flow of new names and ideas on their blog.

When it comes down to it, we, as humans, like to be part of a movement. We want to be part of a team. When all hands are on deck and each person is contributing to building the company’s content base, magic and momentum can truly happen, and all benefit together.

And keep in mind, this principle isn’t just for large companies. Whether you’re an army of 1, 5 or 500, working as a team to produce content can have a powerful effect on any company or organization.

#2: Blogging Sharpens Your Sword

Before I started teaching people about business and marketing, I was (and still partially am) a “pool guy.” That’s right, I own a company that builds in-ground swimming pools throughout Virginia and Maryland. Over the last 10 years I’ve had over 1000 in-home sales appointments.

reasons why

Sales professionals constantly answer the same questions again and again. By writing out these answers, their ability to communicate with prospects and clients goes up exponentially.

Three years ago, when I embraced the power of content and started our company blog, I noticed many benefits. One of which was the fact that my sales presentations became much, much better. How so?

By creating 2 to 3 articles a week for my blog:

  • I was forced to stay up to date with every new technology in the industry.
  • I became much better at explaining things in a way the consumer could clearly understand. (In other words, I learned how to become a better teacher.)
  • I found that I seemed to have an answer for every question a customer could throw at me.

Simply put, writing a blog post is like practicing for a game. The more one practices, the better their skills, timing and overall play—which ultimately leads to more victories, or in this case, sales.

#3: You Become the Trust Agent

When it comes to blogging, the process of making sales is not nearly as complicated as we sometimes make it. Look at it this way:

Helpful Content = Trust

Trust = Leads

Leads = Sales

Do you remember your kindergarten teacher? (Yes, I know that was a long time ago, but try.)

How did he or she make you feel? Did you trust him/her?

Although there are many reasons why most of us love our earliest teachers, the biggest reason we respect and appreciate them so much is because they took the time to patiently teach us things in a way we could actually understand.

That’s right; they weren’t there to impress anyone, as their only goal was helping us understand.

When a company’s blog takes on this “kindergarten content” approach, they do everything in their power to answer consumer questions by seeing the world from the consumer’s point of view, not their own.

Once this occurs, walls of doubt are torn down and the trust level between the customer and the company immediately starts to go up.

must know

Genuinely helpful articles, like this one above, will generate huge amounts of trust from consumers wanting to spend their money wisely.

And as I mentioned above, this trust will lead to more phone calls to your office, more forms filled out on your web page and eventually many more sales.

#4: Content is the Great Qualifier

Has your company ever gotten a lead that wasn’t exactly qualified or ready for your product/service? Chances are, if you’ve been in business for longer than a day, this has happened many, many times.

And when it comes to sales, the more time a sales department spends with unqualified leads, the less time they spend with qualified ones, which is obviously a very bad thing.

There are generally two types of consumers:

  • Price Shoppers: someone only focused on lowest price to make their buying decision
  • Value Shoppers: someone looking for a combination of product quality, customer service and reasonable pricing to make their buying decision

Ask any sales and marketing department which client they’d rather have and they’ll tell you “value.”

I mention this because with the advancement of the Internet, companies can now track behaviors of their leads when it comes to the content customers are viewing on their website.

For example, here are two leads my company has gotten in the last week. Which appears more prepared for a sales appointment?

hubspot good lead

Someone who has read 55 pages of your website.

hubspot bad lead

Someone who has read 3 pages of your website.

100 out of 100 will say the first one, as that particular person has shown not only are they a serious shopper, but they’re also very, very informed as to the company’s teachings and product doctrine. (BTW, if you’re not blogging, there’s a good chance your company website doesn’t even have 55 pages, so let’s get busy!)

Remember, the more pages a visitor reads on your website, the closer they are to making a buying decision with your company, so integrate your blog’s content into every aspect of your sales approach.

Also, if you’re not currently using a technology that allows you to track lead analytics, I’d strongly recommend it, as it can save your company thousands and thousands in saved time alone.

#5: The Power of the Blog Comment

Does your company blog allow for comments and promote discussion? If not, you’re missing out on a golden opportunity to learn from readers and allow them to tell you exactly what they’re interested in.

Often businesses approach blogging from a very myopic and limited point of view, and simply don’t do a good job of seeing the world through the eyes of the consumer.

By promoting active discussion on your company blog and then truly listening to what is said, you will constantly get questions from individuals wanting to find out more, much of which can then be turned into another blog post.

As you might imagine, this cycle of “teach then listen” can become an ever-flowing content factory for any company that takes the time to do this the right way.

Also, the comment section of a blog is your great opportunity to build a community of passionate individuals who appreciate your company’s brand and mission, thereby becoming your greatest advocates, on- and offline.

sme comment

Comments + Conversation = Passionate Community

Now It’s Your Turn

I’ve shown you 5 reasons (beyond SEO) why your company should have a blog. But I’ve also intentionally left out many others because I’d love to hear your thoughts on the matter as well.

What do you think? Have you seen these 5 benefits within your company? Which one has made the most impact? Also, what would you add to the list?

Jump in, everyone! I love nothing more than discussing the power of great content, so please leave your thoughts and questions in the comments box below.

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About the Author, Marcus Sheridan

Known for his boundless energy and enthusiasm, Marcus is a thought leader & popular social media speaker. Download his FREE 230-page Inbound and Content Marketing Made Easy eBook. He's on Twitter @TheSalesLion Other posts by »




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  • http://www.businessplanexecutivesummary.com Adam Hoeksema

    Blogging also opens doors for guest blogging appearances since other blog owners will be able to review your writing style and the quality of your content.  Those guest blog posts are a great way to expand your network and influence.  Thanks for the post!

  • http://www.IfSimply.com/ Keith Griffis

    I also would add that blogging increases focus in your business. I coach a lot of small businesses on Builidng a Content Strategy, Which determines what they post, why the post it, who it is targeting, and how they will promote it. The purpose is to focus on the VALUE added activities in your business that are most profitable and eliminate wasteful posting that doesn’t support company goals or strategy. Most of the time the business owners come away with renewed focus on their target customer and end up making more money by specializing in the area that they know best instead of being a jack of all trades and trying to do everything.

    Like an inspiring artist, Stefan Stagmeister says, keeping a journal promotes personal development, a blog supports personal AND business development by letting people in to your head for a few brief moments to convey your way of approaching problems they face.

    Great post Marcus!

    Keith
    http://www.SimpleMediaMarketing.com

  • Loboy Coolers

    Marcus, that’s a great article and we appreciate the info.  The content’s fantastic, but the look gives me some good ideas for our own blog, too.  Definitely gonna have a meeting and ask the Team to start thinking of topics and invite anyone who’s up for it to do some contributing.

  • http://twitter.com/NorthShorePhoto North Shore

    A great article with some really useful advantages that I’d never even considered! One huge benefit that my business has gained from our blog, Llandudno Daily Pictures, is that posting every day creates content that we can then use to continually feed into our Twitter and Facebook activity. In this way, it encourages us to keep our other content fresh. Best wishes, Geoff

  • Robert Williams

    Great article, thanks for the information. Although I am new to blogging, we just started in the last couple of months, I am a beleiver in its power. The challenge is showing this to upper management because it can take so long to see the benefits. But I have enouhg supporters that we will be able to keep doing it. Articles like your just give us more ammunition.

  • http://www.thesaleslion.com Marcus Sheridan

    Very good point Adam. The more your voice is recognized as a thought leader in your industry, the more you’ll be invited to participate in the conversation in other parts. When this happens, more doors of opportunity (and business) open up and everyone benefits.

    Thanks so much for the comment Adam!

    Marcus

  • Marcus Sheridan

    Loboy, that’s a very, very good point that I hope to make in a future
    article here on SME. There is a power behind this ‘team content
    culture’. The problem is though, most companies just say, “Hey, does
    anyone want to help with the blog??”

    As you might imagine, that doesn’t always work so well. I suggest that
    companies make it part of the job description. In other words, just as a
    sales person is expected  to answer customer needs and questions,
    they’re also expected to contribute to the blog’s content. This may mean
    one article a month, or it may mean more, but the key is that it’s part
    of the job description, and the company culture.

    Good luck with this Loboy and if you have more questions, please don’t hesitate to ask!

    Marcus

  • Marcus Sheridan

    Hey Geoff, I really like how you’re finding more ways to spread and use your content. Also, I’m curious to know—Are your sales people using that same content with their leads and prospects? When they send out follow up emails and the like, are they including a few blog links in each?

    I find a surprising number of sales departments are not as in tune as they should be with the content that is found on the company blog, and typically underutilize said content.

    But when the content team works with the sales team directly, some magic can really happen then.

    Thanks again Geoff!

    Marcus

  • http://www.vineetgupta.net Vineet Gupta

    That’s some valuable info.
    thanks for sharing

  • Marcus Sheridan

    Robert, I’m so glad you have started a blog. Here are a few suggestions that may help you with management:

    1. Track every visit you get to your company website that comes off of the blog (organic search/social/etc). Did any of these visits become a lead? Did any become a customer? Make sure management sees this info!

    2. Is your sales staff aware of the blog and its content? When they send out emails to prospects and existing clients, does the email have links referring back pertinent blog articles that might help that customer? It is critical that the blog/content department of the company are working hand in hand with the sales department.

    3. If any customer makes any reference to a blog article, and says how it helped them to make a buying decision, make sure everyone knows about it!!

    4. Send out a company newsletter every few weeks discussing the content on the blog, how sales people are using said content, success stories, etc. ***Note–This is key in creating a company culture around content***

    Good luck Robert, I hope this helps a little!

    Marcus

  • Marcus Sheridan

    You’re very welcome Vineet, and I hope you’re able to use it to benefit your business! :)

    Marcus

  • Marcus Sheridan

    Keith, I loved this man, you really seem to have a perspective that is dead-on.

    Similar to what you said above, I’m constantly telling companies, “Don’t be a jack of all trades and master of none….Let’s have a core focus and run with it!”

    Keep spreading the good word Keith, and thanks for the comment! :)

    Marcus

  • http://www.belkismarketing.com Belkis Cardona-Rivera

    Marcus, good point in your recommendations to Robert. I especially agree in creating a company culture around the content. Also, blogging is good because some people may have certain questions in which a business could help answering. If the company has already answered a question in a blog post, one could simply give them the link to it. Of course, this goes back to your Trust Agent point.

  • Katie P.

    I completely agree with all of this. My company has seen a dramatic increase in not just organic traffic but people finding us through paid searches and staying on our site longer because of the blogs. I think people like them because it’s something different and not just “business business business”. Great article! Thanks!

  • Marcus Sheridan

    Hey Belkis! Yes, I’m completely with you. In fact, I think customer service and sales departments would have to answer 80% less questions if they only embraced this content culture. There were times in my past, when I was still selling swimming pools, that I’d hear a question from a prospect and think, “Why the heck have I not addressed that on the blog yet????”

    Thanks again for the great point Belkis :)

    Marcus

  • http://www.writerightwords.com/ Erin Feldman

    Another point to be made for blogging is that it opens one’s eyes to what one knows and doesn’t know. Often, a person knows far more than he or she thinks and only discovers the truth when writing about a topic (or creating a video). A person may even discover gaps in knowledge and be led to do further research. Blogging also seems to act like a sifter; at least, I’ve found that to be the case. I’ve been asking some people for feedback about my blog (and business), and they almost inevitably say they can tell that my true passion is writing. Blogging, then, can be a way to discover one’s passions.

    The kindergarten teacher example makes me laugh because I had two kindergarten teachers. One was awful, and the other was wonderful. I remember both their names: Mrs. Boxrecord and Mrs. Wendt. I guess that illustrates the fact that we’ll be remembered for good or ill.

  • Marcus Sheridan

    So glad you’re experiencing so much success Katie!

    And I love your point about ‘time on site’ here. Just like with page views, the more time someone spends on a website, the more trust will occur, and the closer they’ll be to becoming an actual customer.

    Like my father would always say, “If you spend enough time in the barber shop, eventually you’ll get your hair cut.” :-)

    Have a great Friday Katie!

    Marcus

  • Marcus Sheridan

    Love it, love it, love it Erin!

    “Blogging is the great sifter.”

    I think I just might use that line a few more times lady! ;-)

    Yes, it really does teach us things about ourselves we did not know. And by discovering those strengths and weaknesses, the focus that comes from such knowledge can be quite powerful.

    Really appreciate you stopping by and leaving this comment Erin :)

    Marcus

  • http://www.writerightwords.com/ Erin Feldman

    Feel free to use the line. The best artists steal. :)

  • Marcus Sheridan

    Hahahaha, will do Erin. ;-)

  • http://twitter.com/NorthShorePhoto North Shore

    Hi Marcus, that’s a really good point. 

    Our sales strategy and content strategy often dovetails.  For instance, we purposefully refer to clients and potential clients on our blog (although only where appropriate) and let them know that we have done so.  That always creates a great response.

    In terms of our sales communications, I make sure that everyone is aware of our important trio – blog, Facebook, Twitter – and the appropriate links are attached to every piece of communication that goes out to clients. We work them into our sales pitches too if appropriate, as smaller clients really appreciate the opportunity to be mentioned in the blog or on our Twitter feed (“look where we’ve just carried out a fab photoshoot”). 

    But I guess it’s easy for us, as we’re small enough for the team to work very closely.  When I’ve worked in larger companies, it’s fair to say that getting Sales and Marketing (i.e. content) to talk to one another is very tricky indeed!

    Best regards, Geoff

  • http://www.sensibleweb.co.uk Socialmedia

    Great article thanks, I must confess I spend a lot of time convincing my clients to blog but really struggle to find the time myself. This has persuaded me to do better.

  • Marcus Sheridan

    So glad to hear it! And just think, the more you blog the more they’ll see your passion and understand how much it has benefited you directly.

    Good luck!

    Marcus

  • http://jeffkorhan.com Jeff Korhan

    Marcus – My favorite is #2 – One really begins to “own” their expertise when they consistently blog about it – exploring it from many different perspectives. Then when you get in front of a prospect (or an audience in my case, as a speaker) everything is second nature.

    Nice thoughts here – Enjoyed getting to know you at BlogWorld LA.

  • http://twitter.com/SheriABell Sheri Bell

    Love this line: When a company’s blog takes on this “kindergarten content” approach, they do everything in their power to answer consumer questions by seeing the world from the consumer’s point of view, not their own.

  • cherylpickett

    Yes, do so, it will help balance out all the great tidbits I’m stealing from you :-)

  • http://elbawrites.wordpress.com/ Elba

    Ah the power of social media. 3 Things.

    1. Thrilled I found my way to your site and this article through another blogger’s site. I am “sold” so to speak.  This, of course, further drives your perspective on the importance of blogging.

    2.  My two cents about the importance of blogging is that it humanizes the company. There are hundreds of thousands of sites and businesses to choose from for any number of services and products. As a consumer, I always visit a company’s blog. Sure, their site can tell me who they are, what they’ve done and what they can do for me but a blog can update me on what they are doing NOW and what they have in store for me in the FUTURE.  

    3. I tried to subscribe to your feed today and was unsuccessful. 

    Looking forward to reading your posts!

    http://www.elbawrites.com

  • Marcus Sheridan

    Jeff! How are ya bud? Yeah, I very much agree, especially being that you and I lead similar careers and we’re yapping about this stuff all the time.

    After two years of writing about inbound and content marketing, it’s not exactly hard for me to get in front of an audience and just start riffing for 90 minutes.

    Thanks again for the comment man and continued success to you in 2012. :)

    Marcus

  • Marcus Sheridan

    Thanks so much Sheri! I talk about the kindergarten principle a lot these days. I see business after business writings and speaking in such a way that consumers like me can only scratch their head and think, “Say what???”

    Have a great rest of your Friday Sheri :)

    Marcus

  • Marcus Sheridan

    Hello Elba! Love your point about how a blog can ‘humanize’ a company. I especially see this with the companies that embrace video blogging as well. After all, seeing someone ‘in person’ (albeit via video) can have a magical effect on the process of building trust.

    Regarding the feed, I’m sorry about that, not sure what happened. Here is the link:

     http://feeds.feedburner.com/TheSalesLion

    Thanks!

    Marcus

  • http://www.ryanhanley.com/ Ryan Hanley

    Marcus,

    #5 is big time important… I know you know that because you live it.  Often (and I don’t mean this disparagingly) the best part of your blog posts is the Discussion that takes off because of that post.  It’s like you lob some marketing bomb out there and then your reading pick up all the pieces and create something excellent from it!

    Great work as always.  I’m a huge fan and commenting on Blogs… 

    And SME rocks…

    Ryan H. 

  • Yvonne Lefort

    I’m just getting into blogging on my website, and this article convinced me even more of the benefits for my business.

  • http://www.wasimismail.com Wasim Ismail

    Great Stuff,
    Business are finally accepting that need a website, not many are getting the grasp of blogging, thanks for highlighting few points out. As a blog is not just for the large corporate brands, its something an SME can benefit from, to build their brand online and to get those extra customers. Imagine if an SME just gets 1 extra customer a month thats 12 over the year which they didn’t have and than the customer experience and word of mouth, repeat sales… all from just having a blog.

  • Marcus Sheridan

    You’re a heck of a fellow, have  I ever told you that Ryan?? ;-)

    I kind of look at a blog’s comment section like a gym teacher explaining a new game to the class and then saying, “OK ya’ll, now let’s play.”

    Thanks again man :)

    Marcus

  • Marcus Sheridan

    Good for you Yvonne, just make it a habit, and keep pushing forward. In time, you’ll see every one of these 5 benefits, plus many others, come to fruition.

    Best,

    Marcus

  • Marcus Sheridan

    Exactly Wasim. To give another specific example. Over the last 2.5 years, I account for over $3,000,000 in swimming pool sales because of my blog alone. Without that thing, I don’t know where my business would be, but I know we’d be in trouble.

    Thanks for the comment Wasim,

    Marcus

  • marketingpro

    I have lots of success with generating leads from blogging. The key is to target the long tail keywords. Just use a keyword research tool and come up with a long list of long tail keywords and then start composing your content around those keywords.

  • http://www.wasimismail.com Wasim Ismail

    Exactly. Some business can stay afloat because of these sales.

  • http://www.IfSimply.com/ Keith Griffis

    Absolutely. Thanks Marcus. I also find that when people put the focus on their core content and competency, then social media marketing is easy because they have already established value and credibility.

  • http://www.IfSimply.com/ Keith Griffis

    Marcus is right. Tracking is key. Establish a baseline for traffic using google analytics and then see what posts receive the biggest response.

    A couple other things to ask are:
    1. Are you capturing their email address by offering a free download that is relevant to the post? I.e Social Media Examiner has the free Facebook course in exchange for an email. You then are able to market to them later.

    2. Are you pushing your posts elsewhere? Unless you have a high ranking blog with great SEO, you are not likely to get much traffic on your posts. It is up to you to post it on the major social networks or find other ways to spread the word. Don’t forget, not every post needs to drive traffic. Some posts are simply to add credibility for existing leads.

  • Marcus Sheridan

    Yep, that’s exactly it Peter. I’ve written tons about how going after the long tail completely revolutionized my content strategy. With so many people now understanding the need to be more specific when they’re searching online, everything is becoming about the long tail.

    Great stuff Peter, thanks again!

    Marcus

  • http://www.giganticwebmaster.com/ Jan Dirk

    Blogging opens your creative abilities. It’s gives you that extra brain power to create any thing out of thin air :D. I’m a designer and I always think that each word in a blog can have a meaning that can be designed. Blogs do not only mean more business but it can please yourself too.

  • http://kathypop.com/ Kathy Pop

    I am too, but on my own blogs I find very few people comment ( except for spammy ones). Any tips on getting my readers to be more responsive? I ask for their views and ask questions from time to time, but I find I get more comments from other blog owners after I comment on theirs.

  • http://andrewkkirk.com/ Andrew K Kirk

    Can you provide more detail or point me to valuable resources about tracking lead analytics? Specifically, how did you tie the content of your site with your leads, as you’ve shown in the images in #4. I click the link to @JayBaer’s article, but didn’t see anything specific. Thanks!

  • http://productlaunchthatworks.com Brian Kwong

    Blogging open up new opportunities that I didn’t consider before.  

    Just by reaching out to people, interacting and sharing ideas with the people that I interview, gave me new opportunity to partner with others and new product ideas.

    Because of this and my blog, I am creating my first product now!In a way, I am building a platform and an asset, that I have full control of and I can use it to interact, learn and give value with like minded people =)

  • http://krigek.blogspot.com/ Katherine

    Great content that I try to advise small businesses on. I write blog articles for a few small businesses & try to highlight what the company is about in a voice that speaks in the owner’s style. I love blogging, because you can have that more personal voice that people tend to respond to moreso over a professional web page that just lists content. The blog fleshes out the people behind the company. 

  • http://www.ryanhanley.com/ Ryan Hanley

    Kathy,

    I have found on my own blog that Comments come with time and Provocative posts…

    “3 Ways to Save on Homeowners Insurance” doesn’t get squat for comments…

    But “5 Things Your Current Insurance Agent is AFRAID to Tell You” gets many different reactions…

    I think you have to give readers a reason to comment more than just What Do You Think?

    Does that make sense?  Marcus your thoughts?

  • http://www.ferreemoney.com/ Neil Ferree

    Spot on Post! Google Fresh requires constant “watering” of your Blog’s Garden. The hiccup is when client projects require action, one tends to (or at least I tend to) forego adding new relevant content to my blog and the Alexa and Google Rank suffers accordingly.

  • http://muralmaker1.blogspot.com Muralmaker1

    Thank you for the article. I started blogging as a marketing tool for my art biz. However, I got caught up in the whole craft/DIY blog world, which I love btw, and have never really utilized my blog for my business. As a matter fact, it’s now like having 2 businesses. This article reminded me to reexamine my goals which, ultimately, are the $!

  • Sarah

    Marcus, killer post here. I am absolutely going to share this with anyone who questions the benefits of blogging. Well done!

  • https://github.com/mfpiccolo Mike Piccolo

    I just started blogging for a niche social network site that I am working on launching.  I first started with the idea that it would help boost my google rankings, but as I got started it ended up being really enjoyable.  It can definitely be a positive experience both for SEO and for entertainment.

    Mike Piccolo
    userladder.com

  • Marcus Sheridan

    Great question Andrew, and the answer is that it all depends on your platform. In other words, I use Hubspot, which allows me to track how many pages a lead (someone that fills out a form on my site) has visited. In other words, you have to find ways to get your web visitors to fill out forms, then you have to track said visitor’s behavior while they’re on your site. By so doing, you can know so much more about the people in your sales funnel. What existing analytic platforms are you using Andrew?

    Thanks

    Marcus

  • Marcus Sheridan

    Great points Brian! Having a blog is a huge networking/community building opportunity. And as we meet more people, just as you said, we’ll find more and more opportunities will come our way.

    Continued success to you sir!!

    Marcus

  • Marcus Sheridan

    “The blog fleshes out the people behind the company.”….Easily one of the best lines I’ve heard about blogging in a long time Katherine. Love it!!!

    Marcus

  • Marcus Sheridan

    Yep, good point, I stress to as many people as I can that blogging has to be a culture. It’s not something we do ‘if we get to it’ or ‘if time allows’. The analogy I like to make is that it’s like paying our staff on Fridays….we don’t think ‘do I have the time to do payroll today’…we just do it!

    Great point and thanks so much for the comment,

    Marcus

  • Marcus Sheridan

    It is easy to get caught up or lose focus at times. But like you said, if you really understand your goals, and they are monetary based, then that will ensure you’re writing about what will bring you the greatest reward.

    Thanks so much for stopping by!

    Marcus

  • Marcus Sheridan

    Well thank you Sarah!! You won’t hear me complain about that! ;-)

    Marcus

  • Marcus Sheridan

    That’s exactly right Mike. The benefits go on and on and on. I’ve talked to many folks, just like you, who were very surprised to find how much they enjoyed blogging and all the benefits that come with it.

    Thanks for the comment :)

    Marcus

  • Sndi

    Loved this article and love to blog. I have found that it lets you speak your mind, and share opinions and information in your own voice, which we didn’t have before. It classifies you as an “author” used loosely, when a book hasn’t yet been written, and when people comment we meet new and interesting like-minded people from across the planet!

  • http://www.taylorstudios.com Betty Brennan

    Our blog helps us when recruiting.  Another great reason to blog.

  • Ashley

    Blogging is so valuable! I do it both personally and professionally, and have seen the benefits that you mentioned in your article.

  • Kris de Leon

    Thanks for suggesting these reasons. While I haven’t directly monetized my blog, people have found my blog online and have indirectly received requests to do speaking engagements on social media. So it has worked well with my personal branding, and social proof online.

  • Bob Jene

    This past Wednesday I heard Paul Gillin talk about B2B use of social media. What he emphasized in your blog is that you offer something that is useful to the reader. As they read these posts it will build trust in you (and by association your company) and they will turn to you for information. This is the wide part of the funnel that captures leads that can lead to sales. He gave the example of Bill Hill for Microsoft. He is their font expert and blogs passionately about them. He has generated a large following that undoubtedly leads to business for Microsoft although he is not trying to sell but offering information.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Marcus – Great article and glad to have you! – Mike

  • http://andrewkkirk.com/ Andrew K Kirk

    @a72fafd0a2e0c7338664f404cfb4628e:disqus , My ultimate goal would be to build up one of my clients to the point where they were using Hubspot. Working with startups and SMB, it’s just not an option financially at this point. 

    My conversation goals are almost always around filling out web forms, whether it’s email signup, service subscription, or complete eCommerce. I’m just not sure how to take that sign up and attach pageviews, time on site, an other KPI.  

    I’ve started looking again at Kissmetrics because of competitive pricing options. Thanks! 

  • http://ideagirlmedia.com/ Keri at Idea Girl Media

    Marcus,

    Great article – Terrific resource!  And…quite timely.  I’ll be passing it along to a few folks I’ve been trying to get blogging.

    Someone mentioned above – It humanizes a company.  I especially like your mention of “team.”  Not just one person has to do all the posts.

    Thanks so much!

    ~Keri

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  • Jan Wong

    These are great reasons to blog for sure! However I think most businesses are slow to take on blogging because for 2 reasons: 1. don’t know what to blog about and 2. they just can’t find the time (excuse) despite the benefits. 

  • http://elizabethhorlemann.com Elizabeth Horlemann

    Hey Marcus,
    I have read your blog with great interest.  I can only add that blogging is also another way of gaining authority of your website which in turn places you at the poll position when it comes to being a expert in your field.  Not only is blogging relevant to our business, it is also a way of meeting those unmet needs of prospects and getting them compelled to purchase from our website.

  • http://twitter.com/PromoteArticles PromoteArticles

    I just started a blog for my new article directory. I have yet to lay out all that I want to blog about, but like you mentioned, it becomes a learning process so you can stay on top of your game. I definitely will have to do more reading and staying up to date to keep up with the writers and readers. My article director is PromoteArticlesDirectory.com and it is still very new.

  • http://www.internetconsultantindia.com Soumitra

    What’s your frank opinion about auto-blogging ?

  • Anita Henning

    Apart from creating content to feed into Twitter and FB, I also find that the pressure of creating content, factual, relevant, yet popular, encourages one to become a Master in their trade – which ultimately will lead to people seeking advice and opinion as we’ve seen in Marcus’s pool enquiry. :) Anita

  • Anita Henning

    ..get the conversation going, I mean if you are not part of the conversation you are not part of the conversation.

  • Anita Henning

    To me the idea of blogging seemed daunting.  I mean, will people regard what I say?  Will they ever read it?  Am I doing this for myself?  You know, all these questions pop up, so before I ventured off onto a blog in my business, I started a blog, http://www.thereviewer.co.za – where I write book reviews.  On my very fist posting I got 3 comments and jumped over the moon!  I mean THREE – hehe, but I still I derived pleasure from it.  Then I published another one and another one and I am keenly watching the statistics rise.  Now only, I have the courage to start blogging seriously for my business, which incidentely is a complete new field to me – little knowledge but a lot of appreciation, and the prospect of blogging encourages me to read more on the subject.

  • http://www.timtayag.com Jan Freud Gallon

    Awesome article Marcus! I am managing a Comedy Group’s Social Media Marketing and just asked them to do a blog and scrap the old website since it does not encourage interactivity with the group’s fans. You just reinforced my idea! And yes you are right CONTENT is KING when it comes to blogging. We are competing with a lot of people in the internet and we must develop interesting, I mean INTERESTING content that will catch your audience’s attention if not you either get the x button or Alt+F4 on your blog. 

    Thanks.
    http://www.social-circle.biz
    http://www.timtayag.com

  • Marcus Sheridan

    Great points Jan, and I think a blog would do exceptionally well in the field of comedy. One thing I would suggest though is that you try to get all members of your group involved in the process of producing content, that way it doesn’t fall on the shoulders of only one or two people, and also the amount of content that can therefore be produced is much, much greater.

    Good luck Jan!!

    Marcus

  • Marcus Sheridan

    3 comments on your first post Anita? Wow, that’s really great! It also shows you’re inducing people to action with your words, which is very, very powerful.

    So just keep it up Anita and you’re going to get better and better and better!

    Marcus

  • Marcus Sheridan

    Yep, staying up to date makes a big, big difference, I imagine even more so in your field.

    Good luck with rest of the layout and congrats on your blog!

    Marcus

  • Marcus Sheridan

    Love the concept of becoming the voice of authority within your field Elizabeth. I’ve seen that happen first hand and the business and opportunities that come with being ‘the voice’ are profound.

    Continued success to you Elizabeth and thanks so much for dropping by,

    Marcus

  • Marcus Sheridan

    Yep, sure thing Keri, blogging is the best team sport out there right now because you don’t have to be a super athlete to make a huge difference in the game ;-)

    I wish you the best of luck convincing the rest of your team with this, I’m sure your persistence will pay off.

    Marcus

  • Marcus Sheridan

    Thrilled to be here brother. :)

  • Marcus Sheridan

    Nice point Bob. This is how I break it down to businesses:

    Your blog is not about you, it’s about *THEM*.

    The rest of your website is about *YOU*.

    Make sense?

    Thus, the content starts the trust factor, and the rest of the site confirms their buying decision.

    Great comment Bob,

    Marcus

  • Marcus Sheridan

    That’s great Kris! Speaking opportunities have been one of my biggest blogging benefits as well, and I’m sure as you keep this up they only continue and get better and better and better.

    Good luck Kris!

    Marcus

  • Marcus Sheridan

    Awesome Ashley!

  • Marcus Sheridan

    Ahh yes Betty, I do love the idea as blogging as a recruiting tool . That’s one many don’t think of but it’s certainly true…and therefore saves the company even more money!

    Great stuff Betty,

    Marcus

  • Marcus Sheridan

    It is great having our own voice, isn’t it? :)

    To continued authorship and success Sndi!

    Marcus

  • Marcus Sheridan

    Kiss is a great option Andrew. Good luck, it sounds like you’re really up to some great things!

    Marcu

  • Marcus Sheridan

    Ahhh yes Jan, the power of ‘creation’ when it comes to blogging. I’ve experienced this again and again and you could not be any more spot-on. :)

    Thanks so much,

    Marcus

  • http://www.enchantingmarketing.com/ Henneke

    Thank you for this great article. It’s so true that there’s a lot more to blogging than just doing it for SEO reasons. 
    I would like to add the following: How important Google is for a blog really depends on the blog’s objective. I manage two company blogs. The main objective of blog A is generating web visitors – in this case keyword strategy is essential. A large percentage of traffic is generated by targeting long tail keywords.The objective of blog B is supporting lead conversion. Although we still consider keywords, this is far less important than for blog A. In this case we generate more traffic to the blog by linking from other parts of the website. We probably mainly focus on your reason #3: being helpful and increasing trust. 

  • http://www.officesalesusa.com/ Michel John

    It is right that for the success for your blog just create interest for the readers and they will take interest in your product. If your readers get knowledge from your blog, they will introduce your blog in their community.

  • http://twitter.com/boukarim48 abdelkrim

    Thank you for your work in the development of a blog and we hopemore Thank you

  • http://www.profitblog.com Raj

    Hubspot seems to be an interesting tool – I was not aware of it earlier. Blogging can also enable to keep existing customers aware and updated on the latest product releases and their USP’s. Many customers complain of lack of communication on this issue and a blog could solve it easily. 

  • http://www.michaelrurupandersen.dk/ Michael Rurup Andersen

    Spot on! Well put, this is ammo for my arsenal when articulating when and why to blog. Thank you!

  • Kris de Leon

    Thanks Marcus for the encouragement to stay consistent on my blogging. Take care!

  • Donna

    Great article, I really enjoyed it.  I especially liked “writing a blog is like practicing for a game, the more you practice the better you become.”  I am new to blogging and felt assured to know that everyone starts out somewhere and practice will only help.  I also liked how you stated that a company can build trust which can eventually lead to future sales.  How great and simple is that.  Blogging is a great tool to be used  by companies to communicate with customers to get to know what the customer is searching for.  

  • http://twitter.com/lorraineball Lorraine Ball

    Point #2  – the team approach is something we have explored this year, and it paid off.  Of our top 10 new posts this year.  2 were written by guest bloggers who brought their own audience, 2 by staff members, 1 by an intern and the rest by me.  That is a huge change from a year ago, when I was the primary voice.   Our blog is much more interesting as a result. 

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  • http://twitter.com/buzzquotient buzzquotient

    Blogging is a great way to talk about your business or brand and get the word out there. Not only for SEO but also to underline how serious you are about your product and how much thought goes behind its creation.

  • Marcus Sheridan

    That’s a really great point regarding seriousness. Customers pick that up too. Many people have told me in the past, “Marcus, I can tell how much you love this industry and how serious you are with all these articles you’ve written.” —And like all this other stuff we’ve been talking about, more consumer trust comes as a result.

    Thanks for the great comment!

    Marcus

  • Marcus Sheridan

    LOVE it Lorraine!!! The power of synergy with blogging is so powerful for those that are able to experience it, and the fact that you’ve now integrated others in your company blog is wonderful. Also, I imagine you’re feeling less of a burden to be the ‘end all/do all’ in terms of content creation.

    Keep rocking Lorraine!!!

    Marcus

  • Marcus Sheridan

    That’s great Donna! Good luck with your blog and I know if you stay at it, and really ‘think like a consumer’, you’re going to see many, many results.

    Best!

    Marcus

  • Marcus Sheridan

    Awesome Michael!! And if you need more ammo, just drop me an email man, I’ve got tons more where that came from. ;-)

  • Marcus Sheridan

    Hubspot is a very unique tool Raj. And if you’re business is helping others with their web presence, then you should give it a look and possibly become a partner at some point.

    And yes, overcoming the ‘communication issue’ is a great benefit to blogging.

    Great stuff Raj!!

    Marcus

  • Marcus Sheridan

    All great points Michel, the benefits go on and on and on. I literally could have done a list of 25 instead of 5.

    Thanks for the comment!

    Marcus

  • Marcus Sheridan

    Henneke, I can tell you care very much about blogging and are quite experienced with it. Those were 3 stellar points and I think your strategy is excellent.

    Continued success Henneke!

    Marcus

  • http://twitter.com/2020socialmedia Jonathan L Davey SMD

    Love the kindergarden connection… 

  • http://twitter.com/2020socialmedia Jonathan L Davey SMD

    Love the kindergarden connection… 

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  • http://www.i95dev.com/ecommerce-magento Henry Louis

    Hi Marcus! I like your way of presentation about the importance of blogging to get succeed in our business. Thanks for sharing this post.

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    Hi Marcus! I like your way of presentation about the importance of blogging to get succeed in our business. Thanks for sharing this post.

  • http://www.timtayag.com Jan Freud Gallon

    Thanks for the insight Marcus! I started a blog of my own highlighting the tools that I currently use on facebook to develop landing pages for businesses. I focused more on the how to guide using slideshare and just did an intro for the presentation, is there a downside to that? Here’s what I did http://socialmediaphils.wordpress.com your thoughts?

    A million thanks!

    Jan

  • http://www.timtayag.com Jan Freud Gallon

    Thanks for the insight Marcus! I started a blog of my own highlighting the tools that I currently use on facebook to develop landing pages for businesses. I focused more on the how to guide using slideshare and just did an intro for the presentation, is there a downside to that? Here’s what I did http://socialmediaphils.wordpress.com your thoughts?

    A million thanks!

    Jan

  • http://twitter.com/lenalarina Lena Marselis

    I simply love this article!

  • http://twitter.com/lenalarina Lena Marselis

    I simply love this article!

  • AJ

    Great tips!
    I like the depth of each topic you discuss.
    Thanks for sharing,
    AJ

  • AJ

    Great tips!
    I like the depth of each topic you discuss.
    Thanks for sharing,
    AJ

  • VoiceBroadcasting

    Marcus,

    That was helpful. 

    But it seems it was directed at a large team for a company.  Or any size team, for that matter.

    What if it’s one or two man show?  Content is always an issue, if it’s important to keep the flow going with content?  How much is enough to be of value?

    Don’t want a blog just for the sake of a blog, but to actually provide value and, in turn, ROI for us.

    Thanks,
    Mark

  • VoiceBroadcasting

    Marcus,

    That was helpful. 

    But it seems it was directed at a large team for a company.  Or any size team, for that matter.

    What if it’s one or two man show?  Content is always an issue, if it’s important to keep the flow going with content?  How much is enough to be of value?

    Don’t want a blog just for the sake of a blog, but to actually provide value and, in turn, ROI for us.

    Thanks,
    Mark

  • http://www.farmersdaughtergardencenter.com M_shaub

    Without googling How to Blog could someone tell me how to start a blog? I have a small garden center.
     Is this information I give to our website person to retype and put on our website?? or How and where do you put a blog to start people responding and giving their input.
    Also Marcus or someone else mentioned about others writing blogs as well inconjunction with mine? How is this done?
     I love the examples in #2 “10 Reasons Why Fiberglass Pools are Better” and #3 example of a blog “10 Things before signing a contract” I would love to do blogging like this.
    If I am to do it myself how do you go about putting in the graphics, Likes, Tweets, In/Share buttons etc.?
    If the blog is not linked on our website how is it found on the web?
    Any beginning help for me and others would be great now that we see the benefits of blogging.

  • http://www.farmersdaughtergardencenter.com M_shaub

    Without googling How to Blog could someone tell me how to start a blog? I have a small garden center.
     Is this information I give to our website person to retype and put on our website?? or How and where do you put a blog to start people responding and giving their input.
    Also Marcus or someone else mentioned about others writing blogs as well inconjunction with mine? How is this done?
     I love the examples in #2 “10 Reasons Why Fiberglass Pools are Better” and #3 example of a blog “10 Things before signing a contract” I would love to do blogging like this.
    If I am to do it myself how do you go about putting in the graphics, Likes, Tweets, In/Share buttons etc.?
    If the blog is not linked on our website how is it found on the web?
    Any beginning help for me and others would be great now that we see the benefits of blogging.

  • http://markfrisk.com/ Mark Frisk

    Nicely done piece. But I don’t understand the question up top:

    “If you never garnered another single visitor to your company
    blog through search engine optimization (SEO), would you still have one?”

    Do you mean:

    “If you never garnered another single visitor to your COMPANY’S WEBSITE through search engine optimization (SEO), would you still have a COMPANY BLOG?”

  • http://markfrisk.com/ Mark Frisk

    Nicely done piece. But I don’t understand the question up top:

    “If you never garnered another single visitor to your company
    blog through search engine optimization (SEO), would you still have one?”

    Do you mean:

    “If you never garnered another single visitor to your COMPANY’S WEBSITE through search engine optimization (SEO), would you still have a COMPANY BLOG?”

  • http://mikeborlovan.com Mike Borlovan

    Thanks Marcus for a fantastic article. You pointed out some excellent things that I’m going to implement myself. I’m sold to the idea that “Content is King”. However I would like to know what is your opinion on back links to your blog or website.

    I’ve recently found out from a great article, that stressed the idea of creating “Alerts” on Google by using your  k-words and commenting on blogs and website to get back links. What do you think about that, and do you think that is it a good way to build your traffic or not?

  • http://mikeborlovan.com Mike Borlovan

    Thanks Marcus for a fantastic article. You pointed out some excellent things that I’m going to implement myself. I’m sold to the idea that “Content is King”. However I would like to know what is your opinion on back links to your blog or website.

    I’ve recently found out from a great article, that stressed the idea of creating “Alerts” on Google by using your  k-words and commenting on blogs and website to get back links. What do you think about that, and do you think that is it a good way to build your traffic or not?

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  • Marcus Sheridan

    Hahaha, so glad to hear it. I make it a lot because if we truly understand what great content is, our only goal is understanding…and that’s exactly what kindergarten teachers do. :)

  • Marcus Sheridan

    Hahaha, so glad to hear it. I make it a lot because if we truly understand what great content is, our only goal is understanding…and that’s exactly what kindergarten teachers do. :)

  • Marcus Sheridan

    Thrilled to hear that Lena!

    Happy blogging :)

    Marcus

  • Marcus Sheridan

    Thrilled to hear that Lena!

    Happy blogging :)

    Marcus

  • Marcus Sheridan

    Hi Mark, and thanks for the comment :)

    Of the 5 points here, 4 are completely possible with a one man blogging show. In fact, at first with my swimming pool company, it was just me producing content, yet every one of these other benefits occurred.

    By posting 2-3 times a week myself, I was able to offer plenty of value, with much success to show for it.

    Thanks again,

    Marcus

  • Marcus Sheridan

    Hi Mark, and thanks for the comment :)

    Of the 5 points here, 4 are completely possible with a one man blogging show. In fact, at first with my swimming pool company, it was just me producing content, yet every one of these other benefits occurred.

    By posting 2-3 times a week myself, I was able to offer plenty of value, with much success to show for it.

    Thanks again,

    Marcus

  • Marcus Sheridan

    Thanks so much for the question about ‘getting started’.  Your blog is essentially just another element of your website, but I look at it as the education hub of that site.There are different blogging platforms, but wordpress is the most common and popular.

    There are many, many ‘How to get started on WordPress’ guides out there, and just by Googling the phrase you’ll see what I mean.

    Once your blog is set up, then the process of content creation starts, and building your network too. If you haven’t done so already, the eBook shown in my bio for this blog post covers this extensively.

    Good luck!!

    Marcus

  • Marcus Sheridan

    Thanks so much for the question about ‘getting started’.  Your blog is essentially just another element of your website, but I look at it as the education hub of that site.There are different blogging platforms, but wordpress is the most common and popular.

    There are many, many ‘How to get started on WordPress’ guides out there, and just by Googling the phrase you’ll see what I mean.

    Once your blog is set up, then the process of content creation starts, and building your network too. If you haven’t done so already, the eBook shown in my bio for this blog post covers this extensively.

    Good luck!!

    Marcus

  • Marcus Sheridan

    Hi Mark, I see the blog as a subset of the actual website. Essentially, we are saying the same thing.

    Thanks,

    Marcus

  • Marcus Sheridan

    Hi Mark, I see the blog as a subset of the actual website. Essentially, we are saying the same thing.

    Thanks,

    Marcus

  • Marcus Sheridan

    Hi Mike,  and a great question you’ve posed here.

    I’ve never spent one minute trying to build backlinks, yet my swimming pool site has well over 1000. The reason for this is simple— I write content consumers care about.

    I you write stuff that is opinionated, helpful, and relevant; I honestly believe the backlinks will come on their own Mike.

    Good luck to you sir!

    Marcus

  • Marcus Sheridan

    Hi Mike,  and a great question you’ve posed here.

    I’ve never spent one minute trying to build backlinks, yet my swimming pool site has well over 1000. The reason for this is simple— I write content consumers care about.

    I you write stuff that is opinionated, helpful, and relevant; I honestly believe the backlinks will come on their own Mike.

    Good luck to you sir!

    Marcus

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  • Marinaklima

    One of the best articles for me now! Thank you so very much. printed it, framed it, will read again

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  • http://www.dred.vn/ dred

    Thank Marcus, very helpful information

  • Eric Walters747

    Another great blog from Social Media Examiner: thank you Marcus. I post a Blog for our financial services company in Australia and whilst we have not yet got the tracking process right, we are aware of higher traffic to our website and our Blog – and making some conversions. Website traffic has risen 10-fold in the past 6 months – and ‘sales’ have grown exponentially.

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  • http://www.JalapenoPaintWerx.com Tom Reber

    Great stuff Marcus.  I am amazed at how many potential customers don’t read our proposals (we are a painting company). By creating great content on our site we will keep them there and educate them on the differences before we ever show up.  Again, great stuff!

  • http://twitter.com/piscinasylagos Piscinas de arena

    Thanks for sharing

  • http://www.trendslide.com Jeffrey Vocell

    Great post, Marcus.  I agree that blogs are more important today than they ever have been for businesses, especially ones that want to establish themselves as thought leaders.

    Depending on your business it could be about more than just leads as well.  Certainly it can grow your number of email subscribers, which can increase your social engagement and directly lead to an increase on the bottom line.  

    As important as blogging is for business, it’s also just as important to be measured.  You need to understand the analytics for your blog, and dive down into why a piece of content received 4x the traffic than another. Measuring your analytics can also lead to many new content ideas and will give you a lot of information about who is visiting / reading your pages.

    Jeffrey
    Trendslide – http://www.trendslide.com 

  • http://www.marketbusinessonline.com/ Shefiu Francis

    Well put Marcus about blogging to build trust with an audience.  I will even add to that by saying it helps build and consolidate a business credibility as well.

  • Michelle Kvitek

    Just getting a chance to read this Marcus, so busy with the holidays. However, I did keep it in my “important things to read” file. :)  Very helpful, thank you.

    Good news for my business: I plan to start blogging for 2012. Not so good news: It has been almost a year since I have written a blog and do not have it on my website. However, one of my top to do list goals for 2012.I am an expert in what I do, but feel sometimes there is so much information out there that is similar to what I would intend to blog. Since it will be my first time placing it on my website, I am stuck with the dreaded “I don’t even know where to start”. The first line gets me every time.So I know my business should be blogging, and I will try to come up with content relevant to my audience, which by the way is only one. lol.Thanks again Marcus!

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  • Adeyemi Adisa

    Great post…thanks for sharing!

  • http://www.adeyemiadisa.com/ Adeyemi Adisa

    Not many people actually know the benefits of having a blog…good points highlighted!

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  • http://www.adsyou.com/ اراضي للبيع في الاردن

    The key is to target the long tail keywords. Just use a keyword research
    tool and come up with a long list of long tail keywords and then start
    composing your content around those keywords.

  • http://www.facebook.com/people/Tom-Fleichmann/100002266968237 Tom Fleichmann

    Great article. I completely agree with all of this. People staying on our site longer because of the blogs. I think
    people like them. Do blogging! :)

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  • jennifer glanton

    Thanks for sharing. I was doing some research on why my company should do more blogging and decided to come up with my own top ten reasons to blog because I had already came up with the top ten reasons I shouldn’t.  For the most part, I am very busy and I have plenty of clients to keep me as busy as I want to be, however, I do need to come up with new ways to promote & support my trusted customers. I want to promote our small DFW Texas businesses, whether a client or not. I think that doing my own blogs will help with that. I am not the best blogger out there, but I’m sure there are those just as scared to put themselves out there just as much as I am. How arrogant would that be of me to think I’m the only one that doubts their own blogging skills. Anyway, my number one reason for blogging is to help my clients that need to increase their leads and gain more business each month or the bigger companies will crush them, and then what??  We must stimulate our local economy, hence, one of the reasons I list my projects on http://www.g2web.com/projects & ask my networking partners, clients, family, friends, strangers to look at this list before shopping around. These business owners are a really great group of people and strive to take care of their clients, just as I try to do the same in return.

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  • http://www.mcalisterco.co.uk/index.html company insolvency

    posts clearly fantastic. Lot of great knowledge that may be helping or the other way. good to update the blog,looking forward for more contents.nice job, appreciate.

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  • http://twitter.com/eLLCOperAgreeme eLLCOperAgreement

    should your blog be on the homepage?

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  • http://twitter.com/CuttingEdgeAtl Jose Alea

    I’m a new business and I know I should be Blogging, However, I’m not clear on how to start, What content to I provide and do I use my own material? Can you use something someone else has written about and give them credit in your Blog?

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  • Doc Seth

     Great stuff Marcus! 

    I loved your article.  Added my own thoughts and twists to it and shared it with my list and linked back to this article for you in my post.

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  • Cecilia Tyson

    Great article post! In today’s marketplace, it is especially important to get to know your clients, the general public, etc. on a more personal level and being a 
    social
    media company
    allows you to do so. Utilizing blogging and other aspects of social media allow for interaction and growth, which is crucial. Thanks for posting!

  • Pingback: 5 Reasons Your Business Should Be Blogging - Envision Net, Inc. - Envision Net, Inc.()

  • Hflora11

    im new to my business so i never knew what a blog was.but now i know how much this can. help your business

  • http://stylebizz.com/ Muhammad Ammad

    Good article i have been doing social bookmarking of my website since 6 month i don’t know any other methods of seo and as you suggested to do social book marking but i still didn’t got any response in terms of traffic i am a new blogger can you help me out to solve this problem.

  • http://technology-africa.com/ Technology Blog

    Amazing – Need to share this with my clients…Thanks

  • Event Listing Services

    Nice post. I like the way you start and then conclude your thoughts. Thanks for this information .I really appreciate your work, keep it up

  • Superior LLC

    Awesome post!!!!thanks for sharing

  • http://www.facebook.com/alexgilmore2000 Alex Gilmore

    Hey Marcus. This post is great. Now that i am out of the Pool game I devote more time learning the internet. 

  • http://www.ezyqatar.com/business_categories/view_business_listing/41 SammDavis

    Business blog is a great way to allow your customers to keep
    in touch with you.  This is surely being some of the Valuable
    ideas that anyone can use to make their blog better.

  • Pingback: Why Blog? | clark studio()

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  • Arla DeField

    When I first started blogging I missed the point about kindergarten. I knew my stuff and did not want to BORE my readers. It was brought home several times, that they did not know what I knew, so I wasn’t talking down to them to explain basics.

    Glad I learned that lesson!

  • Marilyn Galvin

    I definitely want to start blogging for my company, the only blog website I’m familiar with is tumblr and I know that wouldn’t be the best platform. What websites are good for business blogging?

  • Ramona Dejesus-curtis

    Hi I am starting an online children clothing store/ line hopefully by spring. I do not really have any qualifications to to write about childrens issues except i am a mother. How do i start a business blog for my company and create content? Also do you believe i should make my business blog personal?

  • http://www.searchlocalhq.com/ Toby Crabtree

    Blogging can indeed be a very useful way for promoting business. When starting a business, blogging can really be useful for promoting services or product of the business.

  • Pingback: Blah, Blah, Blog – Who Needs One? You Do! » eBurns Marketing Group, LLC()

  • Dustin

    Im starting a social media buisness, but I wasnt gonna blog how do I create a blog?

  • Jack Palmer

    I have found that allowing comments leads to loads of spammy comments and a desire to sell their own product, be is web design or SEO. Sometimes with almost identical wording. How do you combat that.









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