16 Social Media Marketing Tips From the Pros

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed.

We asked 16 social media pros to share the best marketing tactics worth doing today.

Here’s what they have to say.

#1: Host Social Media Events

Mari Smith

Mari Smith

You can build a loyal, raving community by hosting online events that put the focus on your fans.

A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page.

The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too.

Many page owners launch a Fan Page Friday event every week; however, I find it much more effective to host one about every four to six weeks, as it has a bigger impact. On my last virtual party, several thousand page owners participated, many of whom picked up as much as a hundred or more new fans as a result.

Be sure to include a hashtag like #FacebookFriday and schedule your initial invitation to go out very early in the morning. Then add another couple of invitations throughout the day.

facebook friday

Facebook Friday is a great way to build your community.

Another example is to host live webinars where you give away great content. You can monetize your time and effort by making a great offer on the webinar. Many businesses both large and small use this model well.

By way of example, my latest Facebook marketing webinar had over 13,000 registrations; I like to provide ongoing access to the replay as well. Whether your fans ever purchase from you as a result of one of these webinars, you’ll find a good percentage become evangelists for your brand and love to help spread the word to their own community.

Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.

#2: Use LinkedIn’s “Your Day” Feature

Viveka von Rosen

Viveka von Rosen

Get a big return on your time investment using LinkedIn’s Your Day feature.

Linda Coles wrote a very thorough article on the new LinkedIn Contacts back in June. If you haven’t read it yet, go read it now!

Sync your contacts and your calendar with LinkedIn and the Your Day feature will give you an opportunity to more deeply communicate and engage with your network, especially as this feature is new and most people aren’t using it. Strike while the iron is hot!

linkedin contacts

Use the Your Day feature to deepen your relationships on LinkedIn.

The Your Day section in Contacts will show you if your contacts are having a birthday, have been promoted or are in a city you’re traveling to.

Your average Facebook user probably gets between 50 and 100 congratulations on his or her birthday. They might get one or two on LinkedIn. Who’s going to stand out?

If one of your contacts just got promoted in a company that you’ve been prospecting, this might be a really great time to reengage with him. And what better way than to congratulate him on his promotion?

How much more business are you likely to close in a face-to-face meeting? What if you could set five additional meetings in the next city you are traveling to? At the very least, you could write the trip off! The announcement section will also show you who in your network lives in a town you’re traveling to and you can set up a meeting right from there.

Any reminders you have set to get back in touch with the connection will show up here as well. And keep showing up until you do something about them.

Finally, when you sync your calendars to LinkedIn and have an appointment with another LinkedIn connection, LinkedIn will pull up her profile information in the Calendar feature so you can quickly get a snapshot of whom you’ll be talking to. Check the notes you’ve taken on her, as well as who introduced you so you can thank them later. A win-win-win situation!

Taking just a few minutes every day to review and congratulate your connections could have a big effect on your bottom line. How’s that for your return on time investment (ROTI)?

Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day, host of #LinkedInChat and co-moderator of LinkedStrategies.

#3: Use Images to Amplify Your Facebook Updates

amy porterfield

Amy Porterfield

Let’s face it. If you’re posting on Facebook and not seeing engagement in the form of likes, shares or comments, you’re wasting your precious time. You need fan engagement if you want to continually be seen in the news feed (which is where all the action is on Facebook!).

One simple way to boost your engagement is to use images to amplify your status update. Here’s what I mean:  Search for “blank” images like talking bursts, chalkboards and signs, and then add text to the images, in the form of a question for your followers to answer.

Here’s an example of one of my latest image posts where I used the soda bottles as a fun way to amplify my question and grab attention. Almost 200 people left a comment! (Plus, this question also served as great free-market research for my podcast!)

soda bottles

You can use fun images to help amplify your question and grab attention.

Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies, a social media trainer and speaker.

#4: Go Deep, Not Broad

Rich Brooks

Rich Brooks

When it comes to social media, businesses should go deep, not broad. It’s better to become a master of one or two channels than flounder in many.

When you look at social media channels, a good model is to break them into social platforms vs. social networking sites.

Social platforms are like soapboxes; they allow you to establish your expertise and credibility, but provide a method for feedback and discussion. Examples include blogging, YouTube, podcasting and SlideShare.

Social networks are more like a real-world networking event. Think about Facebook, Twitter, LinkedIn, Google+ and possibly Pinterest.

flyte facebook

Find the right social platform or network for your business.

Whether your business is B2B (business to business) or B2C (business to consumer), it’s beneficial to choose one platform and one network to focus on initially, and really develop a deep engagement level with your ideal customers there. As you master those channels, you can then start to expand into other realms.

Rich Brooks, president of flyte new media, a web design and Internet marketing company that helps small businesses succeed online.

#5: Get the Attention of Influencers

Joe Pulizzi

Joe Pulizzi

Influencers are important in every industry. They generally have “real” jobs, and are extremely active on social networks, spending their time sharing content and blogging. Getting on their radar is not easy, so to get their attention, you need to give away “content gifts.”

Originally coined by Andrew Davis, author of Brandscaping, Social Media 4-1-1 is a sharing system that enables a company to get greater visibility with social influencers.

social media 4 1 1

Use the social media 4-1-1 for your company, to get better visibility with social influencers.

Here’s how it works.

For every six pieces of content shared via social media (think Twitter, for example) four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67% of the time, you are sharing content that is not yours and calling attention to content from your influencer group.

One piece should be original educational content that you have created.

One piece should be sales-related—like a coupon, product notice, press release or some other piece of content that no one will likely pay attention to.

While the numbers don’t have to be exact, it’s the philosophy that makes this work. When you share influencer content, they notice. And you share this content without asking for anything in return (so that when you do need something someday, those influencers are more likely to say yes).

Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing, now available for preorder.

#6: Focus on the Platforms Where Your Customers Are

Rick Mulready

Rick Mulready

Social media overwhelm is one of the biggest challenges for small businesses. They think they need to have a presence on every social platform including the latest “shiny object” that comes along. This spreads them too thin and causes wasted time and effort.

The solution is rather simple: if social media makes sense for your business, be where your customers are. Find out where your customers are hanging out online, choose 1 or 2 of those platforms that you enjoy and that align with your business objectives and then focus deeply on those platforms.

There are a number of tactics to help you find where your customers are online such as: ask them (so simple, yet so many business don’t do this), use the search functionality in each of the social channels to see if there are communities talking about your business or topic of interest and use Google Alerts.

google alerts query

Discover who is talking about your topic using Google Alerts.

Set up alerts for your name, business, industry and topics of interest. This will give you insight into the conversations happening that are relevant to your business, so you can join the conversation where appropriate.

Rick Mulready, creator of the Inside Social Media Podcast.

#7: Choose Your Image Wisely

Cynthia Sanchez

Cynthia Sanchez

It’s been said that an image is worth a thousand words and since the explosive growth of Pinterest, more and more emphasis is being put on images in social media marketing.

Images can help clarify a message and can also quickly grab someone’s attention. Images used in blog posts help the reader to comprehend the content and tend to be more memorable. The images can then be shared across networks like Pinterest, Facebook and Google+ to help promote the content.

However, images are open to interpretation. Before you settle on an image for your blog or social media post, ask yourself “Does this image communicate my message well?”

For example, take this image below. What does it say to you? Is it about how to make a salad or is it about food photography lighting?

pinterest image

This image could send out different messages.

What about now?

pinterest image

Most people don't take the time to read the text.

Or now?

pinterest image

Use simple text to help bring attention to your pins and posts.

Most people scan the content they come across and don’t take the time to read the descriptions or comments associated with the image, unless the image grabs their attention first. A little nudge in the form of a simple text overlay can go a long way in bringing targeted attention to your pins and posts.

Text overlays can be added quickly and easily with online image editing tools such as PicMonkey or Pixlr.

A few words can make the difference between your content being overlooked and attracting a targeted audience.

Cynthia Sanchez writes and podcasts about all things Pinterest at Oh So Pinteresting.

#8: Communicate With Your LinkedIn Connections

Ian Cleary

Ian Cleary

Send an email to your connections on LinkedIn every month and generate leads and sales.

Although LinkedIn only allows you to send to 50 contacts at a time, you can send many emails.

We tend to connect with people but not communicate with them enough. When you send the email, don’t make it promotional. Provide something of value that’s relevant to your business.

linked in home page

Communicate with your connections on LinkedIn by sending them an email.

If you have an audience relevant to your business and grow your connections, the regular emails will be a good source of leads of sales for your business. Recently I sent an email to 1,000 contacts about a new tools guide and got 100 people signed up for it—10% conversion!

Are you communicating with your LinkedIn connections?

Ian Cleary, founder of RazorSocial.

#9: Optimize Your Facebook Ads for Your Intended Action

Jon Loomer

Jon Loomer

The typical advertiser promotes a post or creates an ad and accepts Facebook’s automated optimization.

Facebook will typically optimize promotion of a post for engagement—surfacing your ad to people most likely to click within your ad. But what if you want a specific action? This is where Conversion Specs come into play.

facebook ad reach

When evaluating ads, you may only look at the cost per action.

Within Power Editor, you can tell Facebook to optimize your promotion of a specific Facebook post for any of the following:

  • Comment
  • Post Like
  • Link Click
  • Photo View
  • Share
  • Post Engagement
  • Post Story
  • Claim Offer
  • Video Play

This is done within the Pricing & Status portion while creating your ad. There you’ll notice a text box that looks something like this:

[{“action.type”:[“XXXXXXXX”],”page”:[“XXXXXXXX”],”post”:[“XXXXXXXX”]}]

Leave the Page and Post info as it is. But you’ll need to update the Action Type. The codes you should use for the action.type field here are as follows:

  • comment
  • like
  • link_click
  • photo_view
  • post
  • post_engagement
  • post_story
  • receive_offer
  • video_play

This gives Facebook the relevant conversion information it needs to help you.

Use Facebook’s Power Editor to optimize your ads for the specific actions relevant to your business goals.

Jon Loomer trains and consults advanced Facebook marketers to maximize profits through the use of Facebook ads.

#10: Make Real Life Connections

Andrea Vahl

Andrea Vahl

Connect in real life with your social media network. Take some time to reach out via Skype or even the phone for a quick hello to people who are active in your niche or in a complementary business to yours.

Many times there are great ways to partner up between people in the same niche or there are ways that complementary businesses can be referral partners.

I know every time I have connected in real life either through a conversation or by meeting at a conference, the social media connection is so much richer and more meaningful. If I look at who retweets, shares and comments the most on my posts, it’s usually the people I’ve met in real life in some way.

It’s easier to have online conversations after you’ve had an offline one.

google hangout

Google+ is a great way to make real-life connections.

Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies, uses her improv comedy skills to blog as Grandma Mary, Social Media Edutainer.

#11: Build Online Influence

Stephanie Sammons

Stephanie Sammons

I have a simple philosophy when it comes to social media marketing: build online influence.

Influence is the secret to social media success. It’s the sugar in the cake. It’s the foundation for building an authentic following online that can ultimately lead to new clients or customers.

stephanie sammons klout score

Your online influence can lead to new clients or customers.

With the social media landscape constantly evolving, new networks, tools and tactics are always going to come and go. You will hear of new tips and tricks daily regarding “what works” for building your brand and your business through social media.

However, without a strong foundation in place that positions you as a person of influence, it will be difficult to sustain success. You can try every social media tool, strategy or tactic available, but without influence at the core, you likely won’t get too far.

If you focus on becoming a person of influence in your market, you’ll build more trust and loyalty. People will know that you are sincere and that you truly care about helping them.

Building influence through social media doesn’t happen overnight. It’s a long-term investment in helping others solve problems, get smarter, and achieve more. If you consistently spend your time on these influence-building activities, you can achieve great things with social media that will benefit you personally and professionally for many years to come.

Stephanie Sammons, founder of Wired Advisor, a digital strategy coaching and marketing company for financial advisors, business professionals and professional services firms.

#12: Use “Here on Biz” to Connect With People in Person

Greg Hickman

Greg Hickman

There is nothing more powerful than meeting people face-to-face. We connect with so many people online but when you can put a face to the name and even share coffee with someone, opportunities will start to arise.

Even if you’re “best friends” on Twitter, sharing a coffee with that person can change your life and business. It has for me.

Because meeting people in person is so important, I’ve recently started using the Here on Biz app. It connects with your LinkedIn account to show you who’s a local and who’s in town visiting that you may want to connect with.

here on biz

Here on Biz is a mobile app that will identify the most valued professionals to you and when they are nearby.

You can quickly see their name and title before connecting with them. You’re able to check into events to see if anyone within your network is attending the same event and even initiate a chat to schedule a meeting.

If you’ve ever met someone in person who changed your business, you’ll understand the opportunities this creates for you.

Look for new ways to create a real handshake with the awesome people in your social networks.

Greg Hickman, founder of Mobile Mixed, a blog and training resource for businesses going mobile.

#13: Make Following/Follower Management Part of Your Daily Routine

neal schaffer

Neal Schaffer

Obviously a Facebook page can’t follow fans, but Twitter, Google+, Pinterest and Instagram all give businesses the chance to search for relevant social media users based on their biography or the content they post and follow them.

While there are tools like Tweepi or SocialBro which can help you find and follow relevant users on Twitter, other platforms will require you to do a bit more searching and perusing of profiles to find and follow relevant users.

socialbro

Use SocialBro to find relevant users on Twitter.

That’s why you should make following/follower management part of your daily social media routine. Invest a few minutes a day, or perhaps 15 minutes a week, in finding new social media users to follow while maintaining a following/follower ratio that you are comfortable with.

This will help you not only get noticed in various social media communities, but undoubtedly help you build a larger, more targeted base of followers.

Neal Schafferpresident of Windmills Marketing, author of Maximizing LinkedIn for Sales and Social Media Marketing: Understanding, Leveraging and Maximizing LinkedIn.

#14: Use Live Internet Broadcast to Connect With Your Audience

paul colligan bio pic

Paul Colligan

Your audience has a million options for content. Effective marketing means that you have to rise above the noise and differentiate yourself from everything else so that your audience, in fact, chooses you.

Nothing does this like a live Internet broadcast. An article can be read later, a Facebook post can be commented on whenever and tweets can be consumed when one gets around to checking in.

A live broadcast has to be consumed right here, right now. It “gets the click” like nothing else out there. Use this to your marketing advantage.

live broadcast

A live broadcast "gets the click" like nothing else.

Don’t market the platform you’re on (nobody cares that you’re having a Hangout on Air or using Ustream.tv), market the fact that you’re live, right now. The important thing is that they connect with you right now. They can find out what platform you’re using the second they jump on over to your live broadcast.

Consider the multicasting model for your content. Take the content from your live broadcast and publish it to the streaming sites, podcast it into all the directories, embed it into your blogs and share it on your social networks. Make the transcript from your event available for people who like to read on blog posts, Kindle books, etc.

You’ll be surprised how many touchpoints the content from your live broadcast can have and the ROI you get from such an approach.

Paul Colligan, director of content marketing at Instant Customer.

#15: Get Social Media Metrics From Google Analytics

Nichole Kelly

Nichole Kelly

Use Google Analytics custom UTM parameters on links shared in social media channels.

This will pass the source (social channel name, such as Twitter), medium (content type shared, such as a blog post) and campaign (content name or title) you added for the link right into Google Analytics with your other web reporting.

google url builder

With Google Analytics, you can add custom campaign parameters to your URLs.

Bonus tip: If goals are set up inside Google Analytics, you’ll also be able to tell when social media was the last source prior to a conversion.

Nichole Kelly, president of SME Digital, the digital marketing division of Social Media Explorer.

#16: Create Loyalty by Participating in One-on-One Dialog

Stephanie Shkolnik

Stephanie Shkolnik

Provide your customers with the most valuable content and insights across your social channels by participating in two-way dialogue on the right channel.

If you find your demographic is most active on Twitter, or congregates in a smaller forum, join that platform, be transparent and participate in one-on-one dialog.

digitaria on twitter

With Twitter, you can participate in one-on-one dialog.

You can actually ask your customer directly online how they feel about a particular topic. Learn about their pain points, what they like, don’t like and take those insights and apply them to better your business. Do not pose broad questions to everyone, but home in on specific individuals who will yield a higher response rate.

Perhaps your content can solve some of the issues your customer faces. For example, if you’re a smaller neighborhood grocery store and you know your target audience, let’s say moms, is struggling to find ways to maximize time with their family and minimize time shopping for food each week, provide them with quick tips they can use when navigating your store. This will help simplify your customers’ shopping journey and create loyalty.

Stephanie Shkolnik, social media director at Digitaria.

Who are these social media pros?

social media success summitThe social media marketing experts who contributed to this article are all speaking at the Social Media Success Summit.

Social Media Success Summit 2013 is a live online conference that will empower you to use social media to gain more exposure, increase traffic, cultivate loyal fans and grow your business. More than 45 of the world’s leading social media pros will show you how. The event is spread over four weeks in October.

Join nearly 3,000 fellow marketers at the online mega-conference designed to empower and inspire you with social media marketing tactics—brought to you by Social Media Examiner.

Why should you attend Social Media Success Summit?

You’ll hear from 45+ of the world’s top social media marketing pros as they reveal their newest social media marketing tips and practical, real-world, proven examples.

You’ll be able to take your Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, blogging, podcasting and video marketing to an entirely new level.

What do you think? Do you use any of these social media tactics? What’s working well for you today? Please share your comments below!

Tags: , , , , , , , , , , , ,

About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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  • Sachin Sadare

    Wow..thanks for the post. I have just started my online marketing activities and I found your post useful. Can I use it as a reference link on my blog on enhancing business through social media? Thanks. Sachin.

  • http://blog.digitalinsights.in/ Harsh Ajmera

    Great collaboration here Cindy, many of the tips are really worthy. And obviously its coming from industry experts :)
    Thanks for Sharing

    Harsh
    Digital Insights

  • Nancy @ Film Release Liners

    I like #4 the best. Doing one thing well is much better than doing everything less than mediocre.

  • http://www.seomasterexpert.com/ Swapan Kumar

    Really a worthy Tips. Thanks for sharing such an informative post. I will definitely follow the tips. Thank you once again.

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    Great roundup, Cindy. I love Rich’s suggestion to go deep, not broad. Following or liking something online is fairly easy to do, but having a genuine connection with a contact will go a lot further. Building relationships takes time, but fostering them will always be beneficial. The time you put in will return in revenue.

  • Kieran Jones

    Sadly, a lot of the same advice from the same people we heard from last year, and the year before that. And we wonder why the market isn’t moving forward fast enough, or maturely enough. One look at the roster for your summit explains why.

  • Jimmy Smith

    I use the majority of these tactics. It was cool learning about “here for biz” unfortunately its only available on itunes. I look forward to the event in October.

  • AmandahBlackwell

    Thanks for this comprehensive post! It’s in my Evernote. :)

    I like participating in Twitter Chats and have connected with some great people. It’s been a great way to network.

    As far as choosing your image, please choose your profile picture wisely. I’ve seen some questionable photos on professional sites such as LinkedIn. On the flip side, some people use a photo from 10 or more years ago. Please upload an updated photo.

    Question about Klout

    How does your Klout score help you grow your business? I’ve read blog posts that were for and against Klout. Is it “Much Ado About Nothing”? How has it helped you and your business? Thank you!

  • http://cindyking.biz/ Cindy King

    Glad you like the article, Sachin! Our content is protected by copyright. You can of course link back to this article :)

  • http://cindyking.biz/ Cindy King

    Thanks for sharing, Harsh! It’s always great to hear what the experts are relying on now.

  • http://cindyking.biz/ Cindy King

    Hi Nancy! It really is important, isn’t it?

  • http://cindyking.biz/ Cindy King

    Yes, Rich’s tip also really made me stop and think. It’s all about what your ultimate goals are, isn’t it?

  • http://cindyking.biz/ Cindy King

    Hope you enjoy the summit, Jimmy!

  • http://cindyking.biz/ Cindy King

    Thanks for the feedback, Amandah!

    Yes, good point: our images are so much more important now online than ever before.

    There are many different opinions on the value of Klout. I don’t really agree with the wording of your question. I don’t think Klout can magically grow your business. But I do know people with good marketing and communication skills who are able to use the information available in Klout to help them in their marketing and business networking activities. And in some business situations this can be useful to some extent.

  • AmandahBlackwell

    Hi Cindy,

    I didn’t mean to imply that a Klout score can magically grow your business. However, no one has been able to tell me what a Klout score of, let’s say, 89 means. What value does it have? Does it indicate that you are an expert? Or is it just a number assigned by Klout? I would think that case studies and testimonials (text and video) from clients would be more useful than a Klout score. But this is my opinion.

  • Sarah Bauer

    Andrea Vahl’s point (#11) resonates with me, as it likely does for many marketers / entrepreneurs who work from home and communicate with customers and colleagues primarily via email.

    I have a friend who is a freelance photographer who commits himself to one phone call per day with a different person – an old client, new contact, or fellow freelancer, perhaps – to maintain the energy of human connectedness throughout the day, and generally, delight and surprise the person he rings up! I think it’s a cool idea, something Andrea might advocate for!

  • http://VisionForSuccess.biz Ali R. Rodriguez

    Cindy, this was superb post. WOW!

  • Zadok

    Am wowed. This is a very informative post. Thanks, Zadok

  • Alison Drake

    Excellent accumulation. Keeps us on top of our clients needs. TY!

  • Michael Wilson

    Great job with this! i think that interaction with your audience is huge because it allows businesses to connect with their consumers. This allows any company to look for feedback and allow suggestions, just to make them sound human. You should be able to make all of the connections that you can simply because the more connections you have, the more legitimate of a profile that you will have. Using images as a way for marketing is something that a lot of businesses should take an advantage of, especially with the popularity of sites like Pinterest and Tumblr.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Cindy, what a killer roundup of social media insights from the pros! I love reading posts where I can learn about several resources/platforms at once, and this one certainly covers a lot of bases. Thank you!

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    Good point. Start with goals then evaluate which way will be more effective. Or better yet, test out both and go with the better engagement.

  • Thomas Leath

    One of the very best posts on social media I’ve seen in quite some time. Great job!

  • http://www.mikegingerich.com/ Mike Gingerich

    Excellent and often overlooked tip #15 from Nichole Kelly. Customizing URL’s for better tracking is important and often missed in the rush to get things out, but that’s how measurement really happens.

  • Jeff

    LOVE #16…so true…#8 is just plain wrong and I HOPE that NO ONE starts doing this, and if they are doing it, they stop…I ONLY directly communicate/message with Linkedin connections when i have a MUTUAL opportunity that will benefit us BOTH. Once a month direct messages is borderline disconnecting fodder…If I received a direct message from everyone of my Linkedin connections every month, that would be roughly 55 messages a day…NO THANKS…..www.certifiedmarketingguru.com

  • Rebecca Byfield

    Some really great advice there. Thanks. Have implemented a couple of them right away. :)

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  • Bill LaViolette

    This is a super article Cindy . . . I am starting [yet another] website+app in which social will play a very major role. My B2B sites in the past did not contain the social element so you have pushed me off on my learning curve!
    Ciao, BILL

  • http://www.swayamdas.com/ Swayam Das

    Great content :-) SocialMediaExaminer.com is the best example for insightful blogs that provide great updates. :-) Thank You once again!

  • http://www.ncwiseman.com/ Teddy Burriss

    Great stuff Cindy & team. Lots of take aways from this. Thank you very much.

  • Jaelex

    Great article and great tips. However, here’s my tip for blogging – Keep it short. I found that about halfway through, I was starting to get tired. There’s a lot of information here and it could have easily been split into two, maybe three, articles. If you mention at the beginning of the article that this is the first, second or third article in a series of two or three and then, at the end of the article, remind your readers of this fact along with links to the other articles in the series then that encourages people to come back for the next instalment. It’s always a good practice to give people a reason to come back. And this is a great way of doing that.

    Just my two-pence worth! :)

    Great article, though. And thanks for sharing these fantastic golden nuggets! :)

  • http://motherhoodthroughmyeyes.wordpress.com/ Fatima Lora

    Very helpful. Thank you.

  • Johann Niemand

    The higher the Klout score, the more people are taking note of what you are saying. A high Klout score is good for business.

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  • S.KARAN MAYAN

    very interesting NEW era Marketing…..

  • S.KARAN MAYAN

    very interesting NEW era Marketing…..

  • Raquel M Ramirez

    A-mazing! Thank you for sharing these Cindy. They are very juicy and useful!

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  • http://www.wecareplanet.com/ Saifi Rizvi

    I would like to say one word “Superb”. Really the content is so knowledgeable that a newbie can even understand and start making strategy though social media. Well i was not the regular visitor of the web but after reading post i will def visit once to check of your new post. Keep posting.

  • michael bian

    Really liked the article! very informative. Thanks for the reference guide.

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  • http://entreb.com/ Entreb

    Interesting images that are rich in information are really helpful when it comes to social media marketing. People nowadays are too busy that they want to get the information they want at one glance. That is why images like infographics and memes are effective in catching people’s attention.

  • Angelique Toque

    Thank you for this great article! Helped me a lot! I’m 17 years old Junior Marketing Specialist, form Poland! I was looking for marketing tips, blogs, and finally found great one! thank you a milion! Just gave me inspiration! :)))))))

  • http://blog.klout.com/ Klout

    Great post!

  • http://www.todayescorts.com/ Lisa Ray

    Wow!!!! Thanks for sharing, All points are really very interesting, i like it, i read your all point’s and follow some points with our fb and twitter profile. i like, i will share it in my blog and article.

  • Michael Bian

    Awesome post with full of great info here.

  • Kel Mohror

    Actionable knowledge made visible for immediate use. Thanks Cindy! I intend to put these points to work ASAP.

  • http://graphicexpertsbd.com Brian Dean

    It’s always my
    pleasure to read this type of stuff.I am very much interested in these types
    of topics from childhood and it’s my habit to read this.

  • http://simpleintelligentsystems.com/ robin tiwari

    Hello Cindy Social media examiner always rocks with awesome research and content .This post is example of deep sense of industry.









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