• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • Tools
  • FindHelp
  • Events
  • Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Articles & Videos
    • Articles
      • Web 3.0
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
    • Society
  • Search
  • How to Optimize Facebook Ad Creative for Better Results

    by Allie Bloyd / December 28, 2020

    Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance?

    In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative.

    How to Optimize Facebook Ad Creative for Better Results by Allie Bloyd on Social Media Examiner.

    To learn how to optimize your Facebook ad creative, read the article below for an easy-to-follow walkthrough or watch this video:

    #1: Identify the Purpose of Your Facebook Ad Campaign

    Before you choose what type of Facebook ad creative to use, think about the purpose of your campaign. Do you want to educate people and build an audience, or generate leads directly? Or perhaps you want to run a retargeting ad to encourage someone who’s already engaged to take the next step?

    ALT

    Regardless of the type of campaign, your creative will always be important. Creative stops the scroll and copy converts.

    Now we’ll look at different types of Facebook video and image creative and when to use each type to get the best results from your ads.

    #2: Tips to Optimize Facebook Video Ads

    Let’s start with Facebook video ad creative. Video—whether a regular video, boomerang, or animated GIF—is one of my favorite types of Facebook ad creative.

    If you go with regular video in your ad, educational videos are the best type to use for audience-building. Generally, you’ll want to use a horizontal video with a square canvas, colored background, large headline, and subtitles below the video. A square canvas will command more real estate in the Facebook feed, particularly when viewed on a mobile device.

    ALT

    If you opt to use a boomerang, you can record it on your phone through the Boomerang or Instagram app. Boomerangs are best used to create movement and draw the viewer’s eye to your ad. The best boomerangs for Facebook ads feature people in motion.

    If you want an animated GIF in your ad, you could go with something you find online or create your own GIF.

    #3: Tips to Optimize Facebook Image Ads

    If you plan to use an image in your ad, choose something that will blend in with the other images people typically see on their Facebook timeline from friends and family. If your image feels organic, people won’t necessarily recognize your content as an ad and you’ll get more people to stop and look at it.

    No Longer Just for Tech and Finance Nerds...

    Crypto

    Originally just for people who understood the jargon, Web 3.0 is now the business playground for entrepreneurs, creators, and marketers.

    Whether you’re a newbie or have already gotten your feet wet, you can learn the ins and outs of NFTs, DAOs, social tokens, and more on the newest show hosted by Michael Stelzner—the Crypto Business podcast.

    Follow the show on your favorite podcast platform to find out how to make Web 3.0 work for your business.

    FOLLOW THE SHOW

    One of my favorite ways to choose images for ads is to simply look through my phone’s camera roll. Look for images with people in them, whether that’s you as the business owner, an employee, or even a customer (if you have permission).

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY

    Pro Tip: Consider using a photo of yourself throughout your advertising. Even if you’re not trying to build a personal brand, people want to know who they’re buying from. When they see a face, they’ll automatically feel more connected to the business.

    If you have images that are in the 9:16 aspect ratio, you’ll want to crop them for the square or 4:5 format to use in your ad. When you use square or 4:5 images they’ll take up more space on the timeline, especially on mobile. Facebook offers a crop feature you can use when you set up your ad in Ads Manager. Read this article to learn more about how to crop your Facebook ad creative.

    ALT

    Another Facebook ad image style you can use is a graphic that has text or other elements on it. This type of image works best when you want to clearly convey what you’re promoting.

    ALT

    In the past, Facebook had a rule that your image couldn’t contain more than 20% text. While a lot of people still believe this to be the case, it’s not. However, it’s still good practice to use text sparingly because these aren’t the types of images people are accustomed to seeing in their timeline. And if you do have people in the photo, let them be the highlight of the image.

    #4: 5 Tools to Design Facebook Ad Creative

    If you’re designing your own visuals, here are five tools you can use to produce effective Facebook ad creative:

    • InShot is a mobile app that lets you edit video quickly and easily on the go. It’s a great tool for creating a square canvas with a colored background and adding text above your video.
    • Clipomatic is another mobile app that will trim your videos to 60 seconds and work in larger captions.
    • Canva, available on both desktop and mobile, is an amazing tool for creating images and animated GIFs.
    • VEED is a handy online tool for adding captions and it does a lot of the same things that InShot does.
    • Facebook also lets you create your own slideshows. Go to the Ad section when you’re creating a Facebook ad and instead of selecting an image or a video, click on Create Slideshow to create slideshow videos.

    ALT

    Conclusion

    To get people to stop scrolling and look at your Facebook ads, use a nice mix of standard images, videos, and graphics to see which visuals your audience responds to. The visuals you love won’t necessarily be the same ones they respond to so set aside your personal preferences and let your audience be the judge.

    What do you think? What types of visuals do you use in your Facebook ads? Share your thoughts in the comments below.

    More articles on Facebook ads:

    • Learn how to write Facebook ads that reduce the barrier to purchase.
    • Discover how to budget your Facebook ad spend based on your revenue goal.
    • Find out how to expand your Facebook ad targeting to new audiences.

    Curious about NFTs, DAOs, and Web 3.0?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    Tags: Facebook, Facebook Ads

    About the authorAllie Bloyd

    Allie Bloyd is host of the Marketing Ink Podcast and founder of Allie Bloyd Media, a leading training and consultancy for local businesses and local marketers, specializing in social advertising.
    Other posts by Allie Bloyd »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility