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    Author: Allie Bloyd

    Using Facebook Ads Manager to Analyze Your Ad Performance

    Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager?

    In this article, you'll discover how to create a custom report layout in Facebook Ads Manager. You'll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters most to you and how to save your report for quick access in the future.

    To learn how to analyze your Facebook ad performance in Ads Manager, read the article below for an

    Continue Reading about Using Facebook Ads Manager to Analyze Your Ad Performance →

    Social Media Marketing

    Industry Report

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    How to Optimize Facebook Ad Creative for Better Results

    Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance?

    In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative.

    To learn how to optimize your Facebook ad creative, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Identify the Purpose of Your Facebook Ad Campaign
    Before you choose what type of Facebook ad creative

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    Facebook Contest Strategy: How to Grow With Contests

    Want to run a Facebook giveaway that attracts leads, not prize-hunters? Looking for a good plan?

    In this article, you'll learn how to craft a contest that serves your business goals. You'll also find advice to develop Facebook ads for your campaign and how to nurture prospects through the customer journey after the contest ends.

    To learn how to plan a Facebook contest that delivers qualified leads and new customers, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Decide What to Offer in Your

    Continue Reading about Facebook Contest Strategy: How to Grow With Contests →

    Facebook Organic and Paid Reach Strategy for Local Businesses

    Does your local business have a Facebook page? Want more people to see your organic Facebook posts?

    In this article, you'll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion cost benchmarks to identify successful posts you can model with organic content. You'll also get six ideas to help plan and diversify your Facebook post content.

    To learn an organic and paid reach strategy to

    Continue Reading about Facebook Organic and Paid Reach Strategy for Local Businesses →

    Facebook Lead Form Ads: How to Optimize for Results

    Want more quality leads from Facebook? Are your Facebook lead forms set up properly?

    In this article, you'll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You'll also discover the most important aspect of lead forms that many businesses overlook.

    To learn how to optimize your Facebook lead forms, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Create a New Facebook

    Continue Reading about Facebook Lead Form Ads: How to Optimize for Results →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!

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