Have you added graphics to your profile?
One of the most noticeable changes on LinkedIn in recent months is the site’s transition to a more visual focus. Do you have a strong and striking visual presence using the background image on your profile page?
In this article I’ll share a fast, easy, effective way to create a one-of-a-kind, customized background for your LinkedIn profile.
Listen to this article:
Scroll to the end of the article for links to important resources mentioned in this episode.
Custom LinkedIn Background Images
The LinkedIn background image is the first thing visitors see when they land on your profile, along with your actual profile photo. Images add instant branding, credibility and trust to your LinkedIn profile.
If you have a premium (or paid) account, LinkedIn will offer you a large selection of pre-made, pre-sized images to choose from and use as your background.
Another option is to upload a custom image. If you go this route, LinkedIn suggests you use a JPG, PNG or GIF under 4MB in size. Recommended resolution is 1400 x 425 pixels.
The Keys to a Killer LinkedIn Background Image
Visually convey three critical elements with your background image:
- Whom you serve (target audience)
- What you provide (product or service)
- What makes you different (credibility, authority, approach, etc.)
When you share that information with your background image, the more likely you are to receive positive results and more leads. People who land on your profile will want to connect, and at some point, do business with you.
For example, Bob Burg is an international bestselling author and public speaker. He uses his LinkedIn background to brand his book, as well as his personal and professional image.
Bob is well-known in business circles for his book, The Go-Giver.
Get Expert Social Media Marketing Training!
Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts.
Sale ends Tuesday, December 10th, 2019.
Bob features an image of his book cover prominently in the top left corner of his background image. In the middle he has a couple of key identifying phrases (“Keynote Speaker” and “Bestselling Author”). On the far right side of his background image, Bob has a larger, fuller version of his profile photo with him smiling and looking directly into the camera.
Through his background image, users are immediately introduced to Bob and his key offerings.
John Beresford Marshall is an equity investment expert based in Egypt, whose background emits a real sense of his image and expertise. It blends everything into one cohesive visual narrative.
On the far left is an image of John Marshall speaking at an event, which conveys his credibility and authority. It also plays well visually, because users will follow his gaze toward the middle of the image, where his key phrases (“Growth Stocks” and “Equity Investing”) appear.
Finally, on the far right is the name of his fund, along with a bright red arrow pointing to the fund’s positive direction via a growth chart. This is something any potential investor will want to see.
Author, business coach and speaker John Michael Morgan has a clean, black-and-white background that exactly conveys what he offers, as well as social proof and credibility from recognizable clients.
The top line of the image states who he is and what he does. The bottom portion of the background has the logos of John’s big-name clients, like Google, Twitter and DreamWorks. If someone is looking for a speaker or business coach with credibility, this guy certainly has it. And users can tell that at a glance.
When you’re deciding what to put in your background image, don’t overthink it. If you’re a known author, include your book cover. If your successes can be demonstrated with a chart, add one. If you have top-level clients, use their logos. You want to use anything that brings instant credibility and the interest that goes with it.
That said, don’t try to get too cute or creative. Keep your background image simple and clear. Above all else, help others figure out who you are, what you offer and why they’ll want to work with you as quickly as possible.
With more than 360 million members in 200 countries, and two new members joining every second, LinkedIn has become a powerhouse social network for professionals. So take advantage of LinkedIn marketing to its fullest.
However, the LinkedIn background image is still the most important piece of digital real estate on the platform. Add more than just a stock photo or static background behind your profile picture.
What do you think? Do you have a background image on your LinkedIn profile? What elements did you include to promote your expertise? What software did you use? Has it helped your LinkedIn performance? Please share your thoughts and recommendations in the comments.