Category: Tools

3 Image Tools for Marketers on a Budget

May 15, 2019

Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

In this article, you'll discover three affordable image design tools for marketers.

#1: Create the Perfectly Sized Image for Every Social Network
Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It's available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free

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How to Use Twitter Media Studio to Improve Your Video Marketing

May 14, 2019

Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets?

In this article, you'll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter.

What Is Twitter Media Studio?
With Twitter Media Studio, you can improve the videos you tweet with thumbnail images, catchy titles, text captions, linked call-to-action buttons, and more—all before sharing videos with your Twitter followers.

Twitter Media Studio is designed for people who

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How to Research Your Competitors’ Facebook Ads

May 13, 2019

Want to know more about your competitors' Facebook ad campaigns? Wondering how to study their ad strategy?

In this article, you'll discover six ways to research your competitors' Facebook advertising campaigns and discover creative ideas for your next Facebook ads.

#1: Build a Facebook Ad Swipe File
A swipe file is a place where you can collect information about your competitors' Facebook ads to get inspiration for your next campaign or overcome writers' block. Here's an example of a public swipe file from AdEspresso.

While you can

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A 6-Step Workflow to Create Video for Multiple Platforms

May 1, 2019

Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms?

In this article, you'll discover a six-step video workflow to produce more social media video content for your business.

Why You Need a Social Video Workflow
You've heard the news: Video is king on social media. Unfortunately, picking up the crown to rule your own video kingdom isn't as simple as hitting Record on your camera. Here's why the social video landscape is more complicated and challenging than

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