Category: Research

Longer-Form Video Is an Opportunity for Marketers

January 7, 2022

We all know that short-form video is all the rage on TikTok and Instagram but there's a bigger trend many marketers might be overlooking.

In this analysis, you'll uncover the growing importance of longer videos, which platforms are a sure bet, and why you should start planning your video strategy now.

Television-Viewing Trend Data

According to our research, most social marketers aren't using video that's longer than 1 minute. On Facebook, only 44% of marketers are regularly publishing native video and only 6% are on Instagram. And

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Trends and Baselines for Instagram Stories Marketing

December 31, 2021

It's no secret that Instagram is changing and video is huge. Wondering how to get in on the action?

In this analysis, you'll discover how businesses are using Instagram Stories in their marketing.

Marketers' Plans for Instagram

By 2025, nearly 40% of the U.S. population will be on Instagram.

On June 30, 2021, Instagram's Adam Mosseri said, "We're no longer a photo-sharing app or a square photo-sharing app." Video is driving huge growth across all of the major platforms and it's something he wants Instagram to lean into

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TikTok Growth Projections and the Opportunity With Gen Z

December 24, 2021

Still unsure whether TikTok makes sense for your business? Wondering how it stacks up against other popular social platforms?

In this analysis, discover why TikTok is an untapped resource for marketers including who uses it, how it's growing, and what other marketers think of the platform.

TikTok Growth Projections

According to our research, 68% of marketers said they didn't plan to use TikTok for marketing purposes in 2021. However, 32% were interested in learning about the platform.

This means there's a big opportunity for you

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Influencer Marketing Trends and the Outlook for Marketers

December 17, 2021

Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers.

In this analysis, you'll discover the latest trends focused on influencers.

Influencer Marketing Growth Projections

According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.

A key reason why businesses are investing more in influencers comes down to one word: algorithms.

Across all

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Longer-Form Video Is an Opportunity for Marketers

Social Media Marketing