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    Category: Research

    Influencer Marketing Trends and the Outlook for Marketers

    Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers.

    In this analysis, you'll discover the latest trends focused on influencers.

    Influencer Marketing Growth Projections

    According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.

    A key reason why businesses are investing more in influencers comes down to one word: algorithms.

    Across all

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    Industry Report

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    Live Video and Live Commerce Growth: What Marketers Need to Know

    During the pandemic, live video and online commerce have surged. People just want to feel connected but what does that mean for marketers?

    In this analysis, you'll discover insights on the growth of live commerce and how you can take advantage of this trend.

    Live Video Consumer Adoption Blossoms

    Today, livestreaming is a huge consumer trend, according to a report on live video adoption from App Annie, a company that tracks Android user behavior.

    According to its data, watching livestreams is the top way consumers

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    Instagram Growth and Organic Posting Benchmarks

    Are you looking to do more with Instagram in the coming year? You're not alone. According to our research, nearly two in three marketers plan to ramp up their Instagram strategy.

    Discover how the platform is growing and which industries are leading the charge, and take a deep dive into a study of 100 million Instagram posts.

    Instagram's Growth Projections

    As the chart below shows, Instagram's growth is expected to slow in the United States over the next few years. Since it was founded in 2010 and then acquired by Facebook in 2012,

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    TikTok Growth and How Marketers Are Responding

    Thinking of using TikTok for marketing? Need some data to help persuade yourself or your boss that TikTok is worth pursuing?

    In this analysis, we'll explore insightful data on TikTok and how both users and marketers are responding to this growing platform.

    TikTok's Crazy Growth Stats

    TikTok reported that it now has 1 billion monthly active users as of September 2021—a rise of 45% since July 2020.

    For some context, the Facebook app reached the 1 billion monthly active user milestone in 2012, 8 years after it was founded. TikTok,

    Continue Reading about TikTok Growth and How Marketers Are Responding →

    The Rise of Social Commerce: Shopping on Facebook and Beyond

    Increasingly, consumers are buying products with their smartphones. Many are purchasing directly on Facebook and Instagram without visiting external websites or leaving the apps.

    This analysis explores mobile shopping and the social commerce trend. You'll discover which types of customers are shopping on social, which platforms are leading, and how social commerce fits into your strategy.

    Mobile Shopping on the Rise

    mCommerce covers online sales made via smartphones and tablets. As the chart below shows, smartphone transactions are

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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