Category: Research

Facebook and Instagram Ad Benchmarks: What Marketers Need to Know

January 21, 2022

Thinking of doing more with paid advertising on Facebook and Instagram in 2022? Wondering how other marketers are doing things?

In this analysis, you'll discover the current metric and usage benchmarks you need to build a Facebook or Instagram ad strategy that converts in 2022.

Social Ad Spending Is Trending Up

There's been a lot of new money coming into social media ads.

For the first time, social media ad spend is expected to surpass paid search and grow by 25% by the end of 2021 (according to Marketing Charts interpretation of

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Google Analytics Blocking and What It Means for Marketers

January 15, 2022

Have you noticed that your data doesn’t add up lately? Wondering how Google Analytics Blocking is affecting your marketing?

In this analysis, you’ll discover what is being blocked, why, and how it can affect your organic and paid marketing efforts going forward.

Does Your Google Analytics Data Seem Off?

Have you noticed declines in your Google Analytics data over the last few years?

If you're like Social Media Examiner, you use Google Analytics to track just about everything, ranging from email marketing to paid ads.

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Longer-Form Video Is an Opportunity for Marketers

January 7, 2022

We all know that short-form video is all the rage on TikTok and Instagram but there's a bigger trend many marketers might be overlooking.

In this analysis, you'll uncover the growing importance of longer videos, which platforms are a sure bet, and why you should start planning your video strategy now.

Television-Viewing Trend Data

According to our research, most social marketers aren't using video that's longer than 1 minute. On Facebook, only 44% of marketers are regularly publishing native video and only 6% are on Instagram. And

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Trends and Baselines for Instagram Stories Marketing

December 31, 2021

It's no secret that Instagram is changing and video is huge. Wondering how to get in on the action?

In this analysis, you'll discover how businesses are using Instagram Stories in their marketing.

Marketers' Plans for Instagram

By 2025, nearly 40% of the U.S. population will be on Instagram.

On June 30, 2021, Instagram's Adam Mosseri said, "We're no longer a photo-sharing app or a square photo-sharing app." Video is driving huge growth across all of the major platforms and it's something he wants Instagram to lean into

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TikTok Growth Projections and the Opportunity With Gen Z

December 24, 2021

Still unsure whether TikTok makes sense for your business? Wondering how it stacks up against other popular social platforms?

In this analysis, discover why TikTok is an untapped resource for marketers including who uses it, how it's growing, and what other marketers think of the platform.

TikTok Growth Projections

According to our research, 68% of marketers said they didn't plan to use TikTok for marketing purposes in 2021. However, 32% were interested in learning about the platform.

This means there's a big opportunity for you

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Facebook and Instagram Ad Benchmarks: What Marketers Need to Know

Social Media Marketing