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    Category: Research

    3 New Social Media Studies Worth Reading

    November 6, 2009

    With social media marketing evolving at a rapid pace, it's essential to stay current on the latest industry trends. Here are some interesting findings from recent social media studies:
    #1: Social Media Engagement Big Challenge for Many Businesses (Deloitte)
    Survey results from a recent Deloitte study (2009 Tribalization of Business Study), point to some key challenges that organizations are facing as they move toward integrating online communities into their social media strategy.

    Here are the top three areas respondents identified as

    Continue Reading about 3 New Social Media Studies Worth Reading →

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    5 Must-Read Social Media Marketing Studies

    October 16, 2009

    A lot is happening in the world of social media. Here's a quick summary of recent major research findings:
    #1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly
    A new study by eMarketer surpasses their previous estimates of Twitter usage. The study, conducted just last month, found the following: โ€œIn 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.โ€

    Continue Reading about 5 Must-Read Social Media Marketing Studies →

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