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    Category: Research

    The Best Time to Post on Social Media: A Research-Based Approach

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    Do you want more people to see and interact with your social posts? Curious about when you should publish for maximum reach and engagement?

    In this article, you’ll discover how to find the best time to post on social media using a research-based approach.

    The Best Times to Post on Social Media: What You Should Know

    If you typically publish social media content in real time, you may be tempted to post whenever is most convenient. Yet the timing of your posts can have a significant

    Continue Reading about The Best Time to Post on Social Media: A Research-Based Approach →

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    Industry Report

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    2022 Social Media Marketing Industry Report

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    Wondering how other marketers are using social media? Want to be sure you’re on the right path?

    Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 14th annual Social Media Marketing Report.

    How Are Marketers Using Social Media?

    Inside this detailed 39-page report, Social Media Examiner uncovers:

    ✅ Most used social media platforms for B2B vs. B2C.

    ✅ Current and future organic social plans.

    ✅ Video marketing use and future plans.

    ✅

    Continue Reading about 2022 Social Media Marketing Industry Report →

    How to Reach More People on Twitter: What the Latest Research Shows

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    Do you want to get more mileage from Twitter? Curious how your business can create a loyal community and engage more authentically?

    In this article, you'll discover three tips for improving your overall brand presence and perception on Twitter.

    What Is Twitter's #RealTalk Report?

    Released by Twitter in January 2022, #RealTalk explores how Twitter users perceive brands' behavior across the social media channel and how these attitudes have evolved. It's designed to help businesses understand what customers expect from them on Twitter

    Continue Reading about How to Reach More People on Twitter: What the Latest Research Shows →

    Facebook and Instagram Ad Benchmarks: What Marketers Need to Know

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    Thinking of doing more with paid advertising on Facebook and Instagram in 2022? Wondering how other marketers are doing things?

    In this analysis, you'll discover the current metric and usage benchmarks you need to build a Facebook or Instagram ad strategy that converts in 2022.

    Social Ad Spending Is Trending Up

    There's been a lot of new money coming into social media ads.

    For the first time, social media ad spend is expected to surpass paid search and grow by 25% by the end of 2021 (according to Marketing Charts interpretation of

    Continue Reading about Facebook and Instagram Ad Benchmarks: What Marketers Need to Know →

    Google Analytics Blocking and What It Means for Marketers

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    Have you noticed that your data doesn’t add up lately? Wondering how Google Analytics Blocking is affecting your marketing?

    In this analysis, you’ll discover what is being blocked, why, and how it can affect your organic and paid marketing efforts going forward.

    Does Your Google Analytics Data Seem Off?

    Have you noticed declines in your Google Analytics data over the last few years?

    If you're like Social Media Examiner, you use Google Analytics to track just about everything, ranging from email marketing to paid ads.

    We

    Continue Reading about Google Analytics Blocking and What It Means for Marketers →

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    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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