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    Category: Research

    The Best Time to Post on Social Media: A Research-Based Approach

    Do you want more people to see and interact with your social posts? Curious about when you should publish for maximum reach and engagement?

    In this article, you’ll discover how to find the best time to post on social media using a research-based approach.

    The Best Times to Post on Social Media: What You Should Know

    If you typically publish social media content in real time, you may be tempted to post whenever is most convenient. Yet the timing of your posts can have a significant

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    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    2022 Social Media Marketing Industry Report

    Wondering how other marketers are using social media? Want to be sure you’re on the right path?

    Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 14th annual Social Media Marketing Report.

    How Are Marketers Using Social Media?

    Inside this detailed 39-page report, Social Media Examiner uncovers:

    ✅ Most used social media platforms for B2B vs. B2C.

    ✅ Current and future organic social plans.

    ✅ Video marketing use and future plans.

    ✅

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    How to Reach More People on Twitter: What the Latest Research Shows

    Do you want to get more mileage from Twitter? Curious how your business can create a loyal community and engage more authentically?

    In this article, you'll discover three tips for improving your overall brand presence and perception on Twitter.

    What Is Twitter's #RealTalk Report?

    Released by Twitter in January 2022, #RealTalk explores how Twitter users perceive brands' behavior across the social media channel and how these attitudes have evolved. It's designed to help businesses understand what customers expect from them on Twitter

    Continue Reading about How to Reach More People on Twitter: What the Latest Research Shows →

    Facebook and Instagram Ad Benchmarks: What Marketers Need to Know

    Thinking of doing more with paid advertising on Facebook and Instagram in 2022? Wondering how other marketers are doing things?

    In this analysis, you'll discover the current metric and usage benchmarks you need to build a Facebook or Instagram ad strategy that converts in 2022.

    Social Ad Spending Is Trending Up

    There's been a lot of new money coming into social media ads.

    For the first time, social media ad spend is expected to surpass paid search and grow by 25% by the end of 2021 (according to Marketing Charts interpretation of

    Continue Reading about Facebook and Instagram Ad Benchmarks: What Marketers Need to Know →

    Google Analytics Blocking and What It Means for Marketers

    Have you noticed that your data doesn’t add up lately? Wondering how Google Analytics Blocking is affecting your marketing?

    In this analysis, you’ll discover what is being blocked, why, and how it can affect your organic and paid marketing efforts going forward.

    Does Your Google Analytics Data Seem Off?

    Have you noticed declines in your Google Analytics data over the last few years?

    If you're like Social Media Examiner, you use Google Analytics to track just about everything, ranging from email marketing to paid ads.

    We

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    Social Media Marketing World
    Social Media Marketing Podcast
    Social Media Marketing Talk Show

    Longer-Form Video Is an Opportunity for Marketers

    We all know that short-form video is all the rage on TikTok and Instagram but there's a bigger trend many marketers might be overlooking.

    In this analysis, you'll uncover the growing importance of longer videos, which platforms are a sure bet, and why you should start planning your video strategy now.

    Television-Viewing Trend Data

    According to our research, most social marketers aren't using video that's longer than 1 minute. On Facebook, only 44% of marketers are regularly publishing native video and only 6% are on Instagram. And

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    Trends and Baselines for Instagram Stories Marketing

    It's no secret that Instagram is changing and video is huge. Wondering how to get in on the action?

    In this analysis, you'll discover how businesses are using Instagram Stories in their marketing.

    Marketers' Plans for Instagram

    By 2025, nearly 40% of the U.S. population will be on Instagram.

    On June 30, 2021, Instagram's Adam Mosseri said, "We're no longer a photo-sharing app or a square photo-sharing app." Video is driving huge growth across all of the major platforms and it's something he wants Instagram to lean into

    Continue Reading about Trends and Baselines for Instagram Stories Marketing →

    TikTok Growth Projections and the Opportunity With Gen Z

    Still unsure whether TikTok makes sense for your business? Wondering how it stacks up against other popular social platforms?

    In this analysis, discover why TikTok is an untapped resource for marketers including who uses it, how it's growing, and what other marketers think of the platform.

    TikTok Growth Projections

    According to our research, 68% of marketers said they didn't plan to use TikTok for marketing purposes in 2021. However, 32% were interested in learning about the platform.

    This means there's a big opportunity for you

    Continue Reading about TikTok Growth Projections and the Opportunity With Gen Z →

    Influencer Marketing Trends and the Outlook for Marketers

    Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers.

    In this analysis, you'll discover the latest trends focused on influencers.

    Influencer Marketing Growth Projections

    According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.

    A key reason why businesses are investing more in influencers comes down to one word: algorithms.

    Across all

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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