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    Category: How To

    How to Create Social Media Business Guidelines

    Social media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact on the success of your social media endeavors.

    In this article, I’ll introduce you to social media guidelines for all your employees and your social media management team, and for crisis management and specific platforms. I’ll also take a look at important considerations for big and small businesses.

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    How to Grow a Following With Other People’s Popular Content

    There’s an obvious catch-22 in social media marketing. In order to grow your audience, you need good content. Good content takes time – to research, write, and promote.

    But, without an audience, you can’t justify spending the time. You’re trapped. That is, unless you can short the circuit, and get great content without spending tons of time.

    That’s where content curation gives you an edge.  This article will explain the benefits of content curation and review some excellent tools.

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    The Video Guide to Facebook Places for Businesses

    In this episode of Social Media Examiner TV, Mari Smith examines Facebook Places.  If you operate a local business, you’ve likely heard all the buzz about Facebook Places.  As a user, you also might be concerned about privacy.

    This video is designed to help you understand what Facebook Places could mean for your business.  It also examines privacy concerns for users.  At the end of the show, Mari shares a hot Facebook marketing tip you won’t want to miss.

    Share your feedback, see the show notes and discover how you can be part of a future

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    How to Create Fan-only Facebook Content with the Reveal Tab

    Have you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further.

    (Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like button - viola! - the non-fan content disappears and the fans-only content replaces it. As a method of motivating a

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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