Category: How To

5 Tips for Finding Time for Social Media

November 19, 2009

One of the major objections I hear about social media is about time.

Do any of these sound familiar? "Who has time?" "You expect me to do all this on top of my normal duties?" "How do you fit everything in?" ... and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you're spending it efficiently and with the

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5 Ways to Promote Your Facebook Fan Page

November 17, 2009

Have you ever wondered, "How do I promote my Facebook fan page?" This article reveals 5 ways to use the power of Facebook to grow your fan base.

Why Do You Need a Facebook Fan Page? You may ask, "Why do I even need a Facebook fan page?" Here's why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means your Facebook page will be indexed faster on Google and other search engines, so if you don't have a fan page, be sure to add one and promote it.

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It Pays to Listen: Avaya’s $250K Twitter Sale

November 12, 2009

Avaya can hear you. Maybe you just praised the communications giant online – or took its name in vain. Whatever you said, it's on the company's radar.

At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.

"We're listening to social media and responding," said Paul Dunay, Avaya's social media ringleader, who is global managing director of services and social media marketing.

"There is no Tweet that goes unturned. No forum post that goes unturned where

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7 Tips to Create Better Blog Posts

November 5, 2009

Great blog posts don't magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.

Here are seven powerful blog posting habits:
Tip #1: Clear Targeting
The first rule for creating effective content for your business blog is to completely understand why you're blogging. Have a thorough understanding of your ideal reader's (your customer's) profile and of your core message as it relates to your business. If you have a really clear idea about who you're writing for, it's going to be

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